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Activision Blizzard President and COO, Daniel Alegre, made it clear in a recent interview that the company will be investing heavily in mobile gaming for both existing and new franchises. Activision as the owner of King Entertainment and Candy Crush Saga is no stranger to the mobile market but the idea of transforming all of their generally thought of as core game franchises into mobile games might anger more than a few fans. At the last Blizzcon an announcement for Diablo Immortal, a mobile game, was infamously received by Blizzard’s most devoted fans with boos and heckling. In addition to the mobile market, it appears Blizzard will be making a stronger play to market its games overseas in Asia and specifically China. Of course, a hit on mobile in China would generate massive revenue for the company but will this new focus affect Activision Blizzard’s core franchises negatively? We are jumping into all the executive quotes and big money figures today on Inside Gaming Daily!

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SOURCES 

[Gamasutra] Bringing more franchises to mobile is Activision Blizzard's biggest opportunity, says COO https://bit.ly/3eg6mak

[GamesRadar] Activision Blizzard wants to significantly expand into mobile gaming https://bit.ly/35S6SYe

[Twitter] @ZhugeEX https://bit.ly/3oRhzTu

[Statista] Annual revenue of King.com from 2010 to 2019 https://bit.ly/3602OVZ

[ScreenRant] Diablo Immortal Playtesters Are Loving the Game So Far, Activision Says https://bit.ly/2JvNc4X

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