ACTIVO - DAM ( Digital Asset Management ) - EN

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

  
  

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Mark Milstein, Director of Partnerships at OpenOrigins, about addressing one of today's most critical media challenges: verifying content authenticity in the age of AI.

Mark explains how OpenOrigins doesn't focus on identifying fake content (which is increasingly difficult with the proliferation of AI-generated material) but instead provides solutions that guarantee authentic content.

Their technology ensures that audiences and rights holders can verify what's real through proper documentation and information exchange.

The interview explores how 2025 is proving to be a pivotal year for the industry, as AI, data monetization, and content verification technologies converge. Mark shares how OpenOrigins has experienced a "tsunami of inbound interest" in their solutions, reflecting the market's urgent need for trust mechanisms in a world where distinguishing real from AI-generated content is increasingly challenging. A particularly interesting insight is Mark's view on AI as a new revenue channel for content creators, comparable to social media, print, or web distribution.

OpenOrigins helps protect content while enabling monetization opportunities in this emerging space. For media organizations, content creators, and rights holders navigating the complex landscape of AI and content authenticity, this interview provides valuable perspective on building trust while creating new revenue streams in the rapidly evolving digital media ecosystem.

Mark also mentions the upcoming CEPIC Congress in Juan-les-Pins, France, as a key event for anyone in the media licensing space looking to connect with industry leaders and explore partnership opportunities.

For more information on OpenOrigins: https://www.openorigins.com

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Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

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In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with James from Moments Lab about their revolutionary content discovery platform that's changing how media professionals find and use their assets.

James introduces Moments Lab's unique approach to media asset management, which focuses on identifying the specific moments that matter within media files. At the core of their technology is MXT-2, their newly released model trained on 1.5 billion datasets, which combines 15 different features across computer vision, speech processing, and generative AI.

What sets Moments Lab apart is their multimodal approach, compressing all these features into human-like descriptions that reduce search noise and provide context to what's being said and heard in videos. This enables users to search in natural language format and quickly find exactly what they're looking for within vast media libraries.

The interview highlights Moments Lab's deep integration capabilities with popular editing platforms like Lightroom, Capture One, Final Cut Pro, and soon DaVinci Resolve and Premiere. James explains how they can read RAW video formats from Blackmagic, with support for Nikon, RED, ARRI, and Canon coming soon, all with native proxy generation and playback.

For media organizations dealing with growing content demands and diminishing resources, Moments Lab offers powerful solutions for repurposing existing content. As James notes, their technology helps clients unlock "golden nuggets" hidden like "needles in a haystack" within archives of varying sizes, allowing for more effective content monetization and audience engagement.

The conversation explores how Moments Lab serves diverse clients across news, sports, media and entertainment production, as well as brands and corporate sectors. Their "Custom Moments" feature curates metadata into visual presentations that meet specific business needs, like finding all golden buzzers on talent shows or all eliminations on cooking competitions, making content organization intuitive and efficient.

With semantic search becoming increasingly sophisticated, Moments Lab is helping media companies maximize their content investments while adapting to the industry's evolving demands for more content with fewer resources.

For more information on Moments Lab: https://momentslab.ai #digitalassetmanagement #nabshow

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Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Danny Peters, Business Development Vice President for the Americas at Elements, about their comprehensive media ecosystem solution.

Danny explains how Elements delivers a versatile media ecosystem built upon a range of storage technologies, designed to handle the increasingly challenging demands of modern media production. Their on-premise storage appliances support multiple users working with extremely high frame rates and large file sizes, a crucial capability as media resolution continues to grow beyond 4K to 8K and even 12K.

The interview highlights Elements' flexibility in creating proxy workflows that allow creative applications like editing and color grading to function efficiently, while also providing secure remote access to proxies.

This hybrid approach solves the challenge of working with massive media files that are impractical to upload to the cloud, without compromising on creative collaboration. Viewers will appreciate Elements' impressive web-based user interface built on AngularJS that offers powerful metadata, sharing, and asset management capabilities.

The system handles various file types beyond video, including audio, photographs, scripts, budgets, Excel spreadsheets, and PDFs, creating a true end-to-end solution for media organizations. The conversation also covers Elements' integration with AI technologies for metadata extraction and their browser-based viewer that allows for easy scrubbing, playback at different speeds, marking in/out points, and even multi-layer timeline editing, all accessible from any device with an HTML5 browser.

For studios, post-production companies, production houses, advertising agencies, and corporate media teams looking for efficient media management solutions, this interview provides valuable insights into a system that balances performance and accessibility.

For more information on Elements: https://elements.tv #digitalassetmanagement #nabshow

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Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with a representative from Mimir about their innovative cloud-native media asset management platform and their sister product, Saga.

The interview begins with an overview of both solutions: Saga, a newsroom story-centric system designed for today's multi-platform publishing environment, and Mimir, a comprehensive media asset management system with DAM, PAM, and MAM functionalities.

Both products are fully cloud-native and serverless, requiring no on-premises infrastructure. What makes Mimir particularly powerful is its approach to media assets. The system creates cloud-based proxies of all content while maintaining high-resolution files on any storage solution - whether NAS, SAN, or cloud storage. Mimir then leverages third-party AI tools to analyze this content, extracting valuable metadata through transcription, translation, image analysis, and face detection, making everything searchable within a unified interface. The representative shares how Mimir has experienced impressive growth, doubling in size almost yearly since its launch around 2020.

This success stems partly from the broadcast industry's growing trust in cloud technology, recognizing its cost transparency and enhanced security compared to traditional solutions.

The conversation highlights Mimir's diverse customer base beyond traditional media organizations. From major hotel chains managing hundreds of thousands of room images to subsea companies using AI to inspect underwater cables,Mimir serves anyone working with large volumes of visual content.

The interview concludes with insights on semantic search advancements, with Mimir developing ways to combine metadata filtering with vectorized content searching for more efficient retrieval. The company maintains an AI-agnostic approach, allowing customers to use the best AI tools for specific tasks without being locked into a single vendor's capabilities.

For more information on Mimir: https://www.onemimir.com

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Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Louis Matignon, VP Sales at Perfect Memory, about their groundbreaking approach to media asset management.

Louis introduces Perfect Memory's media ecosystem platform, built over recent years, which delivers a revolutionary asset management system for both media and digital assets. What sets their approach apart is their focus on structuring data to make it truly usable for their clients, addressing the challenge of siloed information across organizations.

The interview explores how Perfect Memory bridges the gap between various production systems, rights management tools, playout systems, and more, creating an effective supply chain for data movement throughout the organization.

Their solution maps all this data into a specific business model relevant to each customer, enabling intuitive navigation and access. Louis emphasizes the importance of developing a comprehensive data strategy before diving into AI implementation - a philosophy that resonates increasingly with the market after many failed AI projects.

Perfect Memory's platform allows users to access, find, and explore all their digital assets effectively, making operations leaner, more efficient, and adaptable to business changes.

The company serves clients across various sectors including broadcasters, sports organizations like NASCAR in the US, and intelligence companies throughout Europe and the Middle East. Their vision is to bring their data expertise to the US market, helping organizations prioritize robust data strategies as the foundation for their digital transformation journeys.

For more information on Perfect Memory: https://www.perfect-memory.com

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Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Matthieu from CYME about their media management software Peakto, which has just won the prestigious "Product of the Year" award at NAB 2025.

Matthieu introduces CYME as a French startup based in Montpellier that has developed a Media Asset Management (MAM) system designed specifically for macOS. What sets Peakto apart is its on-premise operation with local AI processing, an intuitive interface, and sharing functionality that doesn't rely on cloud services.

The interview highlights Peakto's unique ability to integrate with multiple creative applications including Lightroom, Capture One, Final Cut Pro, and soon DaVinci Resolve and Premiere. This integration allows users to instantly access media from various sources through a single interface, without creating duplicates or moving files - a significant advantage for creative professionals managing diverse assets.

Matthieu explains how CYME's software offers powerful semantic search, dialogue-based search capabilities, and newly introduced sharing features. He shares the company's excitement about the partnerships they've developed at NAB 2025, including discussions with industry leaders like Adobe and Blackmagic Design, which will help shape future collaborations and integrations.

For photographers, videographers, and creative professionals looking for a unified way to organize and search their ever-growing media libraries without relying on cloud services, this interview showcases an award-winning solution that continues to evolve with the industry's needs.

For more information on CYME: https://www.cyme.io #digitalassetmanagement #nabshow

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Discover the fundamentals of Digital Asset Management with Malika Kechich, Isabelle Roy and Frédéric Sanuy. In this webinar, we cover:

• The essential foundations of DAM

• Updated mapping of DAM 2025 solutions

• An overview of Activo® services

  
  

Activo® is an independent digital strategy and transformation consultancy specializing in DAM, PIM and CMS support. 🔗 Find out more about Activo: https://www.activo-consulting.com

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Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

Join Frédéric Sanuy from Activo® as he interviews Paul Melcher, renowned contributor to DAM News, about the revolutionary C2PA (Coalition for Content Provenance and Authenticity) standard that's transforming how we track and authenticate digital content.

Discover how C2PA creates a "nutrition label" for digital assets, tracking their complete lifecycle from creation to distribution. Paul explains the three critical milestones of content authentication: creation, retouching, and distribution, and how this technology addresses growing concerns about AI-generated content and copyright protection.

Learn about the latest developments in C2PA adoption across the industry:

• Professional camera manufacturers like Nikon, Canon, and Sony implementing C2PA compatibility

• Samsung's integration in S25 smartphones with Apple discussions underway

• Adobe's leadership role through Photoshop, Lightroom, and Firefly AI tools

• DAM vendors like Primo and Orange Logic pioneering C2PA support

• Social platforms including LinkedIn already supporting C2PA visibility

  
  

Paul also discusses how IMATAG's invisible watermarking technology works alongside C2PA metadata to ensure content authenticity even when traditional metadata is stripped away, providing crucial protection for news agencies and professional photographers.

This interview provides essential insights for digital asset managers, photographers, and brands looking to implement robust content authentication systems in an era where distinguishing real from AI-generated content has become critical.

Whether you're managing a DAM system, working in photography, or developing content strategy, understanding C2PA standards is essential for protecting intellectual property and maintaining content credibility in today's digital landscape. #C2PA #DigitalAssetManagement

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Talk with Nuxeo about Content & DAM 

We had a talk with Alan Porter from Nuxeo about Content management and the place of DAM entreprise in the organisation.

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Nuxeo - 7 Ways to Accelerate your Creative Processes with DAM

At trend-driven companies, new product development determines success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of process and workflows. This session explores strategies to turbocharge your product creative process, enabling your organisation to:

• Accelerate product introduction to grow market share

https://blog.activo-consulting.com/blog/stay-at-home-lets-rock-online-web-marketing

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