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Nuggets:

• Pick a business that you can grit through
• Sometimes grit is less intense and more zen. A reserved but committed approach can help you maintain energy on your project for the long haul.

Action Steps:

1. Create a simplified Process Flow Diagram (PFD) for how recycling is done today
2. Research values of each stream in the PFD
3. Target the points at which you can amplify the most value.
4. Incorporate some hard numbers in your research. Who pays for raw recyclable material, how much do they pay, and why?
5. Research companies that incorporate recycled materials in their products or packaging. Find out the price points they pay. How do they make it profitable?
6. Start a small local project where committed recyclers can contribute to special recycling containers and be tracked and get credit for their contributions.
7. Raise some funding on the merit of the idea to test feasibilities. “Do good” projects like this may attract funders who strive to make a difference and care less about short term profitability.

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

• JustReachOut (Dmitry’s PR connection company)
• Criminally Prolific (Dmitry’s personal website)
• Terry Gross interview with Kate O’Neill
• Allbirds (more sustainable shoes)
• Pela (eco-friendly phone cases)
• Method (eco-friendly soap)
• Recycle More E-Waste with Anders Ankarlid
• A Good Company

Dmitry Dragilev is the founder of JustReachOut- a platform which has helped 5000+ brands and small businesses pitch journalists and get featured in press all on their own without the help of PR firms.

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