Run With It

For the next few weeks, you won't see new episodes because we're taking a short break. We'll be back October 1st. In the meantime, listen back to our catalog of 100 past episodes.

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In this episode Chris and Eathan get personal about what's going on in their family lives, their business lives, and their podcast lives. 

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Nuggets:

• Currently there is more aluminum stored in landfills than in the mineral where aluminum is sourced in nature. 
• Not all landfills are created equal. Landfills near industrial areas contain more metals like steel, aluminum, and iron. 
• Jevons Paradox could be leveraged: The paradox occurs when technological progress or government policy increases the efficiency with which a resource is used, but the rate of consumption of that resource rises due to increasing demand.

Action Steps:

• Find ways to intercept potentially valuable materials before they end up in the landfill. 
• "Bank" salvaged material for future use
• Reach out to explore partnerships with existing companies like Terracycle

Links:

• https://www.algiknit.com/
• https://www.terracycle.com/en-US/

Aaron Nesser is the founder of AlgiKnit, which creates eco-conscious, renewable yarns for the circular economy.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

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Action Steps:

1. Investigate current revenue split for concert venues  
2. Search for the managers/decision-makers of concerts at large venues  
3. Contact them via a cold call, email, or LinkedIn message  
4. Offer to run a trial event which you can help them presell a live stream of their upcoming concert  
5. If enough fans buy in, then produce the first event (keep a production budget of under $10K)  
6. Ask the venue to keep your equipment installed and sign them on as a partner  
7. Find more partners and offer a subscription service to fans  
8. You could offer a number of credits per month that could be used for various concerts  

Janne Tamminen is the co-founder of Howl Live, a cutting edge live concert streaming platform built for the music industry.

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If you like the show, please leave a review on Apple Podcasts!

Nuggets:

• Many investors who buy a business trip up over simple operational details (e.g. forgetting to renew a domain name). Michael has seen this happen time and again.

Action Steps:

1. Generate your opportunity to break into the space:
   1. Start a podcast
   2. Host an event
   3. Connect with recruiters who can source talented business managers
   4. Buy an existing business with the audience you want to serve
2. If you’ve connected with a recruiter you can understand their fee structure, add a profit margin and use this information to sell this service to your first Investor clients
3. You can begin charging a commission as soon as your make your first connection, probably 5-10%, or you can just get a testimonial and case study from the deal
4. Once your more established in the space your can start to build out your platform for connecting Business Investors and Talented Operators
5. You might reduce your commission slightly once the business requires less manpower and runs more on automation
6. One way to build your client base is to buy an existing business that has a similar audience.

Links:

• https://www.domainmagnate.com/
• https://domainmagnatecapital.com/
• The Domain Magnate Show
• The White Coat Investor

Michael Bereslavsky is the Founder and CEO of Domain Magnate, a micro private equity firm that acquires and operates online businesses.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!

Nuggets:

• The next wave in creative domains is often defined by those who master the tech that disrupt what’s already being done

Action Steps:

1. Start by offering AI services that assist writers in tweaking their content (e.g. “overcome writer’s block!”)
2. Then offer a contract to some of the best writers for a publishing contract
3. Optimize not only the writing but also the marketing using AI resources
4. Eventually transition to offering some content that is entirely AI generated.

Links:

• www.kennygould.com
• https://www.instagram.com/hopcultureken
• The Brewing Cloud: A Book of Short Stories
• https://www.hopculture.com/
• https://openai.com/
• Opinion | Did a Human or a Computer Write This?
• https://booksby.ai/
• https://nextglass.co/

Kenny Gould is currently the Creative Director at Next Glass the company that bought his beer-loving culture brand, Hop Culture. He’s currently working on the Untappd Beer Festival at the Padres stadium in San Diego, which will be happening in October 2021.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!

Nuggets:

• If you are entering an industry with long sales cycles, hiring a salesperson with experience and relationships in the industry can move you forward a lot quicker.
• You can leverage already approved cloud service agreements to short circuit the enterprise sales process

Action Steps:

1. You have a few avenues to pursue and each has its own first steps;
   1. Start creating your own pre-recorded training content and posting to YouTube
   2. Become a consultant (similar to what Zoom already offers)
   3. Start engaging with larger companies and be willing to endure a longer sales cycle (5-12 months)
2. Regardless of your starting point, you’ll probably want to ultimately sell services to larger companies and work towards understanding and integrating more deeply with their needs.
3. Once you are integrating with large companies, focus on beating their existing content. It will need to be less boring than competitors but also make sure that it’s boring enough to fit within company standards.

Links:

• TrackStar.ai – Predictive Credit Technology
• A World Without Email: Reimagining Work in an Age of Communication Overload
• The State of Video Conferencing in 2020 [50 Statistics]
• Zoom Online Event Consulting Services
• Requests for Startups

Clint Lotz is the founder of TrackStar.ai which Provides Machine Learning Technology to Lenders that Uncovers Future Borrowing Patterns Within Their Existing Data leading them to untapped revenue opportunities.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!

Nuggets:

• The total addressable market for this idea is over 16 million individuals in the U.S. alone. 

Action Steps:

1. Partner with member of the community 
2. Research applicable grants 

Links:

• https://www.packupgo.com/
• https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html
• https://skift.com/2017/11/16/airbnb-buys-accessible-travel-business-accomable-in-its-latest-acquihire/
• https://www.freedomshowers.com/blog/small-business-funding-for-ada-accessibility-compliance/

Lillian Rafson is the founder of Pack Up + Go, a surprise travel agency. 

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!

Nuggets:

• Parenting is a secure market! Over 3.5 million births in the US and 140 million worldwide will continue each year.

Action Steps:

1. This is a great business idea for an aspiring entrepreneur without an idea but that’s nervous about supporting a growing family.
2. Start with a cohort of expectant parents and partner with a handful of high-profile child development, mindfulness and parenting specialists.
3. Aim for a subscription service that provides one-step-ahead advice on mindfulness and activities to make parenting easier, less stressful and more fun.
4. Consider a custom consulting add-on that matches parents with 1-on-1 professional consults on-demand.

Links:

• https://www.nami.ml
• The Wonder Weeks - app that tells you the "stormy" periods
• Baby Care Products Market to Touch US$ 109.13Bn by 2026

Dan Burcaw is currently Co-Founder & CEO of Nami ML, a service that helps you launch, scale, and optimize your mobile app subscription business. He's been an entrepreneur at the forefront o tech since high school. But today he's bringing us an idea about.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!

Nuggets:

• Dave's Cardinal Rule: Always Be Adapting (ABA)

Action Steps:

1. Look at user feedback from poorly reviewed competitors in the app store
2. Spend only a few hundred to a few thousand dollars developing a Chrome extension 
3. Collect user feedback
4. Expand to other channels like LinkedIn, Instagram, Pinterest, and Twitter

Links:

• Kindlepreneur: Book Marketing for Self-Publishing Authors
• LinkedIn Loses Appeal Against Data Scraping Startup
• Colin Powell's 13 Rules of Leadership
• Publisher Rocket: Sell More Books and eBooks on Amazon

Dave Chesson is the founder of Kindlepreneur, which helps authors reach new levels with their book marketing. He created Kindlepreneur as a free resource with the sole goal of giving writers everything they need to take action, and see results.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run