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Nuggets:

• The next wave in creative domains is often defined by those who master the tech that disrupt what’s already being done

Action Steps:

1. Start by offering AI services that assist writers in tweaking their content (e.g. “overcome writer’s block!”)
2. Then offer a contract to some of the best writers for a publishing contract
3. Optimize not only the writing but also the marketing using AI resources
4. Eventually transition to offering some content that is entirely AI generated.

Links:

• www.kennygould.com
• https://www.instagram.com/hopcultureken
• The Brewing Cloud: A Book of Short Stories
• https://www.hopculture.com/
• https://openai.com/
• Opinion | Did a Human or a Computer Write This?
• https://booksby.ai/
• https://nextglass.co/

Kenny Gould is currently the Creative Director at Next Glass the company that bought his beer-loving culture brand, Hop Culture. He’s currently working on the Untappd Beer Festival at the Padres stadium in San Diego, which will be happening in October 2021.

Love a part of the show? Did we get something completely wrong? Let us know at [email protected].

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