1:41 - Adding revenue and cutting costs

2:49 - The first things to look at when cutting costs

4:45 - Finding the pertinent information in order to properly cut costs

6:44 - Gauging and negotiating profit margins with suppliers

8:17 - Creating a relationship with your suppliers that allows for product innovation

9:29 - Methods for figuring out how to innovate products that mesh well with manufacturing costs

11:13 - How to locate someone with a specialty for optimizing the manufacturing process

13:12 - Typical costs and timeframe to be expected when working with an industrial designer

14:16 - $2000 vs $50,000 new product

15:44 - Advice for finding and choosing the right suppliers

19:00 - How to verify a legitimate factory to work with remotely

20:14 - Recommended strategies to verify whether or not your innovation ideas are a good market fit

21:46 - Locating trending items on Etsy and Pinterest

23:16 - Where are common ecommerce businesses getting their foundational setup wrong?

25:44 - Recommended ways to monitor profitability on Amazon

28:20 - Hiring independent contractors that scale their pay with the needs of your business

31:57 - First thing to do to begin successfully monitoring profitability

32:36 - Where to find Zach online

Links/resources

Gembah - https://gembah.com/

1:56 - Changes to Amazon URLs

5:57 - Why are some people seeing mixed or poor results with keyword URLs?

8:50 - The best contemporary product launch strategy according to Bradley

13:27 - Gauging Etsy and Pinterest trends

18:51 - Combining launch strategies for a product with budget in mind

22:05 - Differing trends between successful and unsuccessful sellers

31:18 - Connecting with the seller community

34:58 - Where to find Bradley online

Links/resources

Helium 10 Users Facebook group - https://www.facebook.com/groups/Helium10Users/

Helium 10 website - https://www.helium10.com/

Serious Sellers Podcast - https://www.helium10.com/subscribe/

Kristina Mertens is an expert on hiring Amazon FBA related freelancers and agencies with her experience at Sermondo, a platform that connects brands with Amazon FBA talent.

She shares her best tips on vetting companies, avoiding scams, and most effective ways of working with freelancers to get the most out of your investment.

Hiring & delegating is definitely a skillset and something that must be learned. For this reason I really recommend you start delegating at a small level much sooner than you want to to start gaining the skills you will desperately need as your business grows.

Team is everything, there's only so much one person can do so don't fall into the solopreneur trap!

Links/resources

Sermondo Blog - https://sermondo.com/blog/

1:57 - Is China the best place to find manufacturers?

4:26 - How Alex ended up on his career path

7:32 - The contemporary Austrailian marketplace for Amazon

10:55 - Importing regulations in Australia

18:45 - Cultural/strategic differences in the Austrailian market

21:30 - Keys to finding and sourcing products, and the biggest mistakes beginners make when doing this

29:38 - Sourcing agents vs. Alibaba

32.31 - Steps an Amazon seller would need to take in order to enter the Austrailian market

35:16 - Where to find Alex online

Links/resources

Alex’s website - http://importexportcoaching.com/

1:44 - Amazon followup email optimization

12:43 - Review optimization numbers

16:29 - ACOS

21:35 - How much ACOS is too much?

26:09 -  Search Find Buy best practices

29:30 - Product research with Helium 10 filters

39:13 - Where to find Quin online

Links/resources

Profit Builder - https://wpprofitbuilder.com/

QA Selling Online Podcast - https://qasellingonline.com/

Fail Fast Podcast - https://podcasts.apple.com/us/podcast/fail-fast-podcast/id1378650994

Prolific Zone - https://www.prolificzone.com/

Quin’s Linkedin - https://ca.linkedin.com/in/private-label

ZonGuru CEO Jon Tilley joins us today to delve into the depths of the Amazon data stores need to grow their Amazon business, and how to properly implement it to maximize results. Many sellers ignore this data, and as a result, their business suffers. Or perhaps they are doing well, but could be doing amazing with proper knowledge of data application. Tune in today to discover the powerful business-boosting methods you might be missing in your store!

1:36 - How has Amazon evolved over the last 5 years?

4:23 - Has Amazon become too competitive to even try anymore?

5:59 - How Jon uses data to get an edge on the competition

9:50 - Strategies for bringing unique products onto the Amazon marketplace

12:49 - Tips for identifying profitable niche markets

17:10 - Data points many sellers neglect, but shouldn’t

25:01 - Real data points available through the API

26:07 - Using data to optimize Amazon listings

28:58 - Keyword placement methods

34:11 - The rest of the listing

39:15 - Metrics to monitor to boost your Amazon sales

42:17 - Where to find Jon online

Links/resources

ZonGuru - https://zonguru.com/

Email Jon - [email protected]

2020 Perfect Product Vision webseries - https://2020.zonguru.com/watch-video-three

ZonGuru Facebook page - https://www.facebook.com/zonguru/

ZonGuru Instagram - https://www.instagram.com/zonguru/?hl=en

ZonGuru Youtube - https://www.youtube.com/channel/UCMFKz4QVV5JrXZ2YoyLVfLw

Amazon listing optimization expert and founder of PickFU John Li joins us today on Actualize Freedom. In this episode, John elucidates the importance of split testing in regards to your ecommerce store’s optimization process. We’ll get into the hard details regarding split testing, how to implement it properly and how you can derive the most value out of your feedback.

0:49 - What was John’s first business?

2:14 - A pivotal failure

3:14 - Why John chose to have and keep his cofounder

4:41 - Why John created PickFU

6:39 - Primary use cases for PickFU in ecommerce

11:39 -  2nd and 3rd most important aspects of an Amazon listing

13:11 - Brand testing

15:51 - How John gets use out of PickFU for his own business

18:08 - Future plans for PickFU

21:55 - Where to begin optimizing your listings

23:36 - Where to find John online

Links/Resources

Exclusive Actualize Freedom coupon for PickFU - pickfu.com/actualizefreedom

John’s email - [email protected]

Many Amazon sellers disregard the option to implement coupons into their sales strategy as they believe there are better, more auspicious ways to land more conversions. Scott Needham is here with us today to shine a light on the unique opportunities Amazon coupons can offer. If you feel like your Amazon store needs a boost in conversations Scott is the man to heed!

1:00 - Fundamentals of Amazon coupons

4:36 - Where and when to offer coupons

7:19 - Practical amount to discount your products

11:03 - Insuring profitability when offering discounts

19:44 - Factoring for the ebb and flow of income

22:30 - Automation: Deciding what to hire for and what to create or purchase software for

30:35 - Simple and effective methods to implement automation to your business processes

34:23 - Where to find Scott online

Links/resources

Scott’s Instagram - https://www.instagram.com/smartestseller/?hl=en

Scott’s podcast - https://player.fm/series/the-smartest-amazon-seller

Zapier - https://zapier.com/

Phrase Express - https://www.phraseexpress.com/

Video marketing can be a minefield, especially for newcomers. Without knowledge of what to shoot for, you can deplete your bankroll real fast with botched video advertisement implementation. Video marketing expert Rick Cesari joins us today to help us defuse some of those mines commonly stumbled onto in the field.

1:28 - Video’s position in advertising today

4:32 - Specifics of Content Samurai

5:41 - What type of videos should Amazon sellers be focusing to practically promote their business?

8:21 - The importance of text captions

12:28 - Creating video content with a specific objective

21.24 - Tips for making videos more engaging

26:23 - Good books and resources to solidify your marketing fundamentals

31:17 - Methods for getting more value out of one video

32:59 - Best platform (after Amazon) to focus on video marketing for

36:11 - Rick’s new book, Video Persuasion

Links/Resources:

Do you want to learn more about how video marketing can work for you? You can check it out here - https://rickcesari.com/actualizefreedom/

Video Persuasion book - https://www.amazon.com/Video-Persuasion-Everything-Effective-Testimonial/dp/0578500469

Content Samurai - https://www.contentsamurai.com/

Wholesale expert Dan Meadors joins us today to share the often overlooked benefits of a wholesale business model. Wholesale and private label models don’t have to be mutually exclusive, and can actually be integrated together very effectively. Join us today as Dan walks us through his process for successful wholesaling and how it can help you should you decide to go this route.

1:06 - How Dan was forced to start his business

17:03 - Providing potential clients value before they commit

21:28 - How Dan learned to systematize his business

25:26 Dan’s day to day activity in his business

26:55 - What you need to get started in wholesale

31:14 - Profit margins a wholesaler should be looking for in a wholesale product

32:41 - Finding the right products for wholesaling and creating relationships with suppliers

37:55 - Where to find Dan online

Links/resources

Dan’s website - http://thewholesaleformula.com

Special page for Actualize Freedom audience - http://thewholesaleformula.com/actualizefreedom/