Ready to rethink mortgages as more than a product line? We sit down with Jerry Reed, President and CEO of Member First Mortgage, to unpack why home lending is the most powerful lever credit unions have to build member wealth, stabilize neighborhoods, and win long-term relationships. Jerry makes a compelling case that mortgages are more than just loans — they’re a mission. They collect the richest data in consumer finance, open the door to personalized guidance, and tie members to the institution at life’s most pivotal financial moment.

We delve into the roadblocks that prevent many credit unions from committing to mortgages, including regulatory burden, tech complexity, staffing fluctuations, and fear of market cycles, among others. Jerry shares a practical blueprint for entering or scaling with confidence: partner with a mortgage-focused CUSO for overflow fulfillment, compliance, and secondary execution; utilize purchase or INPP channels to add assets and income; then sequence hiring for loan officers, processors, and underwriters as volume and competence grow. Along the way, we discuss the tools that matter: LOS stability, pricing and hedging, and eClose, as well as why realtor outreach and consistent turn times are key to unlocking purchase market share.

The conversation also tackles mission drift. Jerry traces the movement from people helping people to growth-at-all-costs, and why board leadership must reset priorities around member outcomes: lower closing costs, transparent pricing, real education on credit and affordability, and broader access for first-time and underserved buyers. The payoff is more than brand goodwill; it’s sustainable member loyalty, stronger communities, and resilient balance sheets built on homes rather than hype.

If you lead lending, strategy, or member experience at a credit union, this is a playbook for acting with purpose and precision in today’s market. Tune in now!

Sponsored by Optimal Blue

When Washington grinds to a halt, households and lenders feel the tremors long before the headlines fade. We break down the current full federal shutdown, why ACA subsidy deadlines hardened the standoff, how “essential” designations keep some services moving while paychecks stall, and where the real economic bruises show up if this stretches from weeks into months. From missing jobs reports and data gaps that complicate interest-rate decisions to airport slowdowns and household cash flow stress, we connect the dots to mortgages, servicing, and credit union balance sheets.

Then we pivot to a rare bright beam: the Road to Housing Act. It’s the most extensive housing package to move in years, and it cleared the Senate Banking Committee unanimously before hitching a ride on the NDAA. We unpack how “Senate magic” pushed it forward, why the House lacks a clean counterpart, and what the conference process looks like when the little four corners start trading priorities. For credit unions and lenders, this could mean incremental but meaningful improvements to housing supply, financing access, and community development—provided the final text survives the House-Senate negotiations.

We also surface risks hiding in plain sight: the lapse in federal flood insurance during peak storm season, the legal and operational uncertainty from RIFs aimed at programs like the CDFI Fund and HUD, and what that means for community institutions already stretched by high rates and tight inventory. Throughout, Zach Fister offers a clear map of the politics, the policy, and the practical steps leaders can take now—member outreach for furloughed workers, skip-a-pay frameworks, pipeline reviews in flood zones, and rate-lock strategies when official data go dark.

If you value straight, helpful guidance on housing and policy without the noise, you’ll find it here. Subscribe, share with a colleague who needs the signal, and leave a review to help more listeners navigate a tricky moment with clarity.

Sponsored by Loan Vision.

What if the best way to serve members one-on-one is to scale their guidance to thousands? That’s the question we explore with Homebot’s Nicole Herrick, a credit union veteran who moved from the teller line and branch leadership to a fintech seat where impact multiplies. We dig into how “people helping people” becomes a practical strategy in mortgage lending, why credit unions scrutinize technology differently, and how vendors can genuinely support member outcomes without losing the human touch.

Nicole shares the journey from community-first banking to platforms that deliver personalized homeowner insights at scale. We talk about speaking the credit union language, aligning tools to culture, and measuring success by loyalty, retention, and clarity for members navigating equity, affordability, and timing. Expect straight talk on vendor fit, the patience required for two- to three-year relationship cycles, and the power of authentic partnerships that outlast budget shifts. Along the way, we trade stories about career pivots, purpose, and the small choices that build trust inside lending teams and across communities.

You’ll come away with a clear playbook: connect features to member value, prioritize education through the mortgage life cycle, and choose partners who match your cadence, not just your price point. You’ll also meet the human behind the role, family-fueled motivation, a home that doubles as a friendly “petting zoo,” and a sense of fun. Subscribe now, share this episode with a colleague who sells to or leads within a credit union, and leave a review to tell us your best long-game win.

Housing isn’t just math on a screen, it’s a story about stability, memory, and the people who fight to keep a roof overhead. We sit down with Julian Joseph, former FHA leader and founder of JYJ Consulting, to unpack what the “human side of housing” really means when rates are sticky, costs are rising, and trust is fragile. Julian takes us back to her time in foreclosure counseling, ground zero during the housing crisis, where desperate families taught her the North Star that still guides her work: every policy decision touches generations.

From there, we get practical. We talk about the AMI traps that exclude households who look “fine on paper” but are living paycheck to paycheck, and why empathy must be an operating system, not a slogan. Julian lays out a playbook for credit unions to lead: get creative with down payment assistance (split funds across points, closing costs, and principal to maximize life-of-loan affordability), layer support with HFAs and employer contributions, and bring real member stories to policymakers so rules track with reality. We also examine a cultural shift that turns originators into trusted advisors, coaching members to restructure debt, delay a close, or pursue a different path when that’s the right move. That honesty fuels referrals, lowers default risk, and rebuilds confidence in a market still shadowed by 2008.

Trust sits at the center of this conversation, and credit unions hold a unique advantage: multi-generational relationships and community roots. Use them on purpose. Host family days, financial wellness nights, and open-door hours where members can share what “affordable” really feels like in their ZIP code. Then carry those insights upstream. We close with a reminder that kindness isn’t soft; it’s how coalitions form and change happens.

If this resonates, share it with your team, subscribe for more human-first mortgage conversations, and leave a review telling us how you’re building trust and affordability in your community.

Consistency might be the most underrated superpower in the mortgage industry. While many professionals chase the next big strategy or market shift, Rebecca Lorenz, CEO and founder of Infinite Success Strategies, reveals a profound truth: your daily habits determine your ultimate success.

During this illuminating conversation with host Peter Benjamin, Rebecca unpacks how small, consistent actions compound over time to create extraordinary results for mortgage professionals. She challenges the disconnect between what originators say versus what they actually do, with most claiming to be relationship-focused while fewer than 10% maintain regular contact with their database.

The episode introduces practical frameworks anyone can implement immediately, including the powerful FROG method (Family, Recreation, Occupation, Goals) for transforming transactional interactions into meaningful relationships. This simple approach helps originators overcome call reluctance and connect authentically with clients, revealing the 80% likelihood that significant life changes will impact someone's real estate decisions.

For credit union mortgage professionals specifically, Rebecca addresses the unique challenges of balancing relationship-building with transactional responsibilities. She shares strategies like scheduling dedicated weekly client calls and intentionally structuring your time to ensure consistent follow-through. She powerfully states, "People do not decide their futures; they decide their habits, and their habits decide their futures."

Whether you're struggling to reach your production goals or looking to take your already successful mortgage business to new heights, this episode delivers actionable insights on building the daily habits that create long-term success. Connect with Rebecca at infinitesuccessstrategies.com or on LinkedIn to continue the conversation about transforming your mortgage business through the power of consistency.

Sponsored by Xactus

Annmarie Conboy-DePasquale from Brownstein Hyatt Farber Schreck breaks down crucial policy issues facing credit unions today, from the looming government funding deadline to major legislative wins. We examine the state of play in Washington and highlight recent victories that will impact how credit unions serve their members.

Here's what you need to know:

• Government funding expires September 30th, but a continuing resolution is likely to extend it until mid-November. Without an agreement, a shutdown could occur, with impacts increasing the longer it lasts. The thin margins in both the House and the Senate make bipartisan cooperation essential but challenging.
• Trigger leads legislation was signed into law on September 5th and will take effect on March 5th, 2026
• The Unified Agenda reveals upcoming regulatory actions from CFPB and NCUA. The CFPB plans to revise UDAAP interpretation and issue advanced notices on loan originator compensation.
• The Road to Housing Act was passed unanimously out of the Senate Banking Committee with 28 provisions.• The Housing Act includes measures on housing supply, manufactured housing, appraisal process reform, and small-dollar origination. The bill may be attached to the National Defense Authorization Act to improve passage chances

Don't miss this and more on this edition of the ONpoint Podcast, the Policy Series. Tune in now!

Sponsored by Loan Vision

Ever wonder what it's like to step into a room of 600 mortgage professionals who feel more like coworkers than competitors? The unique collaborative spirit of credit unions takes center stage in this episode recorded live from ACUMA's Make Your Mark Conference in Denver.

We sit down with two first-time attendees who offer refreshingly candid perspectives on joining the ACUMA community. Kellie Drew, a 34-year credit union veteran from Massachusetts (who's "wicked excited" to be there), reveals how quickly her networking anxiety dissolved in the welcoming environment. Meanwhile, Katie Wilson, who's spent her entire 16-year career at Greater Iowa Credit Union, explains why MI companies consistently recommend this particular conference above all others.

What emerges is a fascinating look at how credit union professionals approach growth differently. Rather than guarding knowledge as a competitive advantage, they actively seek forums to share expertise on everything from ITIN lending practices to navigating regulatory challenges. The conversation highlights ACUMA's deliberate approach to connecting newcomers through first-timer sessions, roundtable discussions, and ongoing virtual networks that extend relationships far beyond the conference itself.

Whether you're considering attending an industry event, looking to expand your professional network, or simply curious about the collaborative culture that sets credit unions apart, this episode offers valuable insights into how collective wisdom strengthens the entire movement. Listen now to discover why, as Kellie puts it, "credit union people are fun" and how these connections translate to better service for members nationwide.

Tony Humphrey, VP of Mortgage Lending at One Nevada Credit Union, takes us deep into the strategic imperative facing credit unions today. As financial institutions nationwide enter budget planning season, Tony reveals why leveraging member data through predictive analytics represents the untapped competitive advantage credit unions desperately need.

While credit unions constitute 43% of mortgage originators, they capture only 18% of originations – a gap Tony attributes to an overreliance on rate-based marketing and failure to harness existing member data. "We know more about these members than some of their families," Tony explains, highlighting the gold mine of information credit unions already possess but rarely use strategically.

The conversation explores why credit unions must transition from generic, one-size-fits-all communication to personalized outreach aligned with predictable life events. Tony shares how meeting members at crucial financial junctures – college graduation, marriage, family formation – positions credit unions as trusted advisors rather than mere product providers. This approach builds the brand loyalty essential for weathering market fluctuations and rate environments.

Most provocatively, Tony confronts an uncomfortable truth: despite their mission-driven nature, credit unions lag behind non-bank lenders in serving underserved communities. By combining predictive analytics with financial education and targeted products, credit unions can fulfill their founding purpose while growing market share in communities traditionally overlooked by mainstream financial institutions.

For credit union leaders seeking strategies beyond rate competition, this conversation offers a roadmap for leveraging your greatest asset – member relationships and data – to thrive in tomorrow's mortgage marketplace. 

Subscribe to ACUMA's ONpoint podcast for more insights on building sustainable mortgage operations in today's challenging environment.

Sponsored by Optimal Blue

What if we approached each day in mortgage lending not as a series of transactions, but as opportunities to be good stewards of the gifts we've been given? Mark Seeley, AVP of Mortgage Lending at America's Credit Union, brings this refreshing perspective to our conversation about what makes credit union mortgage lending truly different.

After 20+ years in the industry and experience on both sides of the fence, Mark shares how the credit union approach transforms lives through relationship lending rather than transactional banking. "I'm blessed to be in the credit union space," he reflects. "It's probably the best time I've had in the mortgage industry."

Through powerful examples, Mark demonstrates how credit unions see beyond numbers to the humans behind loan applications. He shares a story about helping a member refinance from a 65% debt-to-income ratio down to 52%—a loan most traditional lenders would immediately reject, but one that significantly improved the member's financial situation. These decisions stem from a philosophy that values stewardship over short-term gains.

This mindset didn't develop overnight. Mark candidly discusses how his perspective evolved through career experiences, family responsibilities, and leadership lessons—both positive and negative. "I honestly learned more from bad leaders than good leaders," he admits, explaining how these experiences shaped his commitment to intentional positivity and servant leadership.

The conversation offers a timely reminder about what truly matters in financial services. While the industry often takes success for granted during boom periods (like the recent refinance wave), credit unions maintain their north star by focusing on members first. As Mark puts it: "Money should never be one's motivator in this type of business. It's about putting families in homes and putting them in the best possible position financially."

Whether you're a mortgage professional looking to reconnect with your purpose or a member curious about the credit union difference, this discussion will leave you with renewed appreciation for approaching each day as a gift and each interaction as an opportunity to make a positive impact.

Sponsored by Cloudvirga

Financial regulation is undergoing a seismic shift, creating unprecedented challenges for credit unions and mortgage lenders. Our expert guest, Leah Dempsey, a Shareholder with Brownstein Hyatt Farber Schreck, walks us through the complex policy landscape reshaping credit unions' operations.

The CFPB stands at a pivotal moment following a DC Court of Appeals decision that could enable significant staff reductions. While the Bureau has already fulfilled many statutorily mandated duties, this ruling raises questions about its capacity to undertake planned initiatives like payday loan rule revisions and review market participant thresholds. The legal battle continues with potential appeals, creating regulatory uncertainty for financial institutions navigating compliance requirements.

Meanwhile, "debanking" receives renewed attention through a recent executive order addressing discrimination against legally operating businesses in banking relationships. Dating back to Obama-era policies that identified disfavored industries, inconsistent application of these guidelines resulted in legitimate businesses losing access to financial services. Credit unions should review their membership policies to ensure they don't categorically exclude industries or individuals without proper cause.

Perhaps most dramatic is the unprecedented leadership vacuum at the NCUA, where legal maneuvers have left Chairman Kyle Hauptman as the sole board member – a situation never before seen in the agency's history. This extraordinary circumstance raises profound questions about decision-making authority and regulatory guidance, particularly for emerging areas like cryptocurrency. Credit unions face significant operational challenges amid this leadership uncertainty.

The potential IPO for Fannie Mae and Freddie Mac adds another layer of complexity, with discussions accelerating about releasing the GSEs from conservatorship. Questions persist about government guarantees, implementation timelines, and the impact of complex financial arrangements from the conservatorship period. These decisions will fundamentally reshape mortgage markets and lending operations.

Subscribe now to stay informed as these critical policy developments unfold, and join us next time for more expert analysis on the issues that matter most to credit unions and their members.