Firing The Man

Ad Agency vs. In-house PPC Manager: Pros and Cons Explained


Listen Later

If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.


David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.


[00:01 - 15:05] Opening Segment 

  • What is Pay Per Click
  • Ken and David share their experience on their PPC journey


[07:07 - 19:37] Self-Managed PPC

  • Don't worry about getting locked in. Try as many agencies as you like until you find one that’s suited to your need
  • Why it's important to have a good understanding of PPC and its principles
  • Creating a meaningful Pros and Cons list
  • The three things you need to be good at when self-managing PPC
  • Self-managed PPC is time-consuming as you grow and scale
  • Want some Amazon refunds? Check out GETIDA
    • Promo code: FTM400


[19:38 - 30:25] Working with Ad Agency

  • Account managers handle multiple accounts that they miss some of the special instructions
  • On agency pricing
  • Maintaining ad agency-client relationship
  • The difference in the compensation model of in-house and Ad agency
  • Why PPC and SEO always work better together


[30:25 - 33:16] Closing Segment 

  • Ken’s advice to business owners: Don’t be afraid to pivot in your business 
  • Have an implementation plan
  • Connect with the duo!


Quotes  


“It doesn't hurt to try. You can't be afraid to try something new, give it six months.”


“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”


Send us a voice message and let us know how we can help you fire the man! 

Facebook

YouTube

Instagram


Resources Mentioned

Helium 10


GETIDA

 

Email us --> [email protected]


 Leave us a review as it really helps the show!  

 




Support the show

...more
View all episodesView all episodes
Download on the App Store

Firing The ManBy Firing The Man

  • 5
  • 5
  • 5
  • 5
  • 5

5

26 ratings


More shows like Firing The Man

View all
Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,834 Listeners

Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

731 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,924 Listeners

Silent Sales Machine Radio by Jim Cockrum

Silent Sales Machine Radio

743 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,357 Listeners

Winning With Shopify by Winning With Shopify

Winning With Shopify

95 Listeners

Social Proof Podcast by Social Proof Network

Social Proof Podcast

1,947 Listeners

The Smartest Amazon Seller by SmartScout

The Smartest Amazon Seller

145 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

Wealthy Way by Ryan Pineda

Wealthy Way

2,129 Listeners

The Google Ads Podcast by Solutions 8

The Google Ads Podcast

11 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

130 Listeners

Ecomm Breakthrough by Josh Hadley

Ecomm Breakthrough

77 Listeners