Most ad blockers start by blocking everything—then you become tech support for friends & family when pages break. Henry interviewed JP Schmetz, founder of Brave Search and CEO of Ghostery, about making trackers visible, why there are only 3 search indexes in the world, reinventing the open web with AI, and how to avoid becoming "the family CTO."

⏱️ TIMESTAMPS

0:00:00 INTRO

00:01:32 ORIGINS WITH GHOSTERY

00:03:15 SEARCH ENGINES + BROWSERS

00:06:32 GHOSTERY'S BROWSER EXTENSION

00:09:09 THE PRIVACY DISCONNECT

00:13:02 REAL WORLD IMPACTS

00:16:03 PRIVACY VARIES BY LOCATION

00:16:47 PAGE BLOCKING + BREAKING

00:24:06 ADAPTATION + TRUST

00:28:48 ROLES AT GHOSTERY + BRAVE

00:29:22 OPEN SOURCE

00:30:38 BRAVE SHIELDS OR GHOSTERY?

00:32:36 SUGGESTED CONFIGURATIONS

00:40:13 WHOTRACKS.ME

00:44:30 WHAT IS A TRACKER?

00:47:39 WHAT ARE THE INCENTIVES?

00:50:31 DOES BLOCKING = NO DATA SHARING?

00:53:50 THE INVESTIGATIVE PROCESS

00:57:27 PRIVATE SEARCH

01:00:11 META SEARCH VS. INDEPENDENT INDEX

01:02:30 CONTEXTUAL VS. TARGETED ADVERTISING

01:06:28 BRAVE SEARCH ADS

01:08:16 INDEXES

01:10:53 AI + SEARCH

01:19:43 WHAT'S NEXT?

01:22:22 PUBLISHING + INCENTIVES + THE FUTURE

01:25:30 HOW TO FOLLOW

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