Ad Chats with Frank Palmer. Presented by LifeWorks

SPECIAL EPISODE!!! Want to know how to pick a real dream client? Or how to curate a successful creative ad culture, post-Covid? And what are a few good school courses to take for an aspiring ad person? (Hint: Miami Ad School has one!) 

Get answers to this and more with the leadership team from Canada’s Agency of the Year #3 Small Agency: Stephen Brown and Steve Miller.

Stephen Brown, CEO of Fuse Create, has extensive experience in brand, direct, interactive, database, promotional and experiential marketing as a Fuse leader and a past CMA Chairperson. Steve Miller, VP, Executive Creative Director of Fuse Create, has won hundreds of awards in past agency roles, helping to re-launch Fuse Create as a “creative first” agency in May 2020 and land in Strategy Magazine’s 2021 Agency of the Year list as one of the top three small agencies in Canada. Fuse Create attributes its success to two mantras: Turn Heads, and Work that Works.

Ep. 7: How do you succeed in advertising after sending out 60 resumes and getting 61 rejections back? What makes radio and television stations such good places to get creative experience in the ad business? Which matters more in great advertising: courage in the boardroom or in your creative work? And did eating a sandwich for a bakery commercial as a toddler feed Terry’s deep love of marketing as an adult? Find out what Terry O’Reilly has to say about this and more when he joins Ad Chats with Frank Palmer.

Long before he had a radio show, Terry was an award-winning writer at Canada’s top advertising agencies, creating campaigns for top brands such as Labatt, Bell, Nissan and Pepsi USA. In 1990, he co-founded Pirate Radio & Television with eight recording studios in Toronto and New York City. In 2005, he became the host of the CBC Radio One/WBEZ Chicago radio show, Under The Influence, with over one million listeners a week. To date, his podcast has been downloaded 50 million times. He has been given a Lifetime Achievement Award by the Advertising & Design Club of Canada and has been granted Honorary Degrees from three Canadian universities. Terry has written three books, and the latest is “My Best Mistake” about people who made catastrophic career decisions - but it ended up being the best thing that ever happened to them. He has a wonderful wife and three lovely daughters, who like some of his work.

Ep. 6: Ever wondered about the difference between working in an independent agency VS a holding company? How is CPR super sexy? And what happens when you make a car bark? Find out all these answers and more when Frank welcomes Christina Yu to Ad Chats!

Christina Yu has won over 100 advertising awards, including Clios, the One Show and more than a few Cannes Lions. She’s represented Canada as a judge at the prestigious Cannes Lions Awards and led creative strategy as VP and Creative Director at agencies like Leo Burnett, Taxi, BBDO, Lowe Roche, Red Urban and Rethink. She’s been recognized as one of Canada’s Top 100 Though Leaders by Strategy Magazine and is currently a partner at Ostrich Studios.

Music: Bensound.com

Ep. 5: Is differentiation the opposite of “best practices?” Why is it important to appeal to travellers instead of tourists? And how do you attract top global creative talent to a small agency at one of the four corners of the earth? Storytelling and serendipity – hear how important these two things are to Noel O’Dea when he joins Frank Palmer on nabs Ad Chats.

Noel O’Dea is the Founder and Director of Strategic and Creative Planning at Target Marketing & Communications Inc. Founded in 1980, Target is Canada’s longest-running independent agency. Based in St. John’s, Newfoundland, Target remains fiercely independent, and stubbornly rooted in a place known for creativity, humour, and non-conformity. Perhaps best known for its campaigns for Newfoundland and Labrador Tourism – the most awarded, and most successful destination branding and advertising campaign in North America – Target has helped build national and international brands for Air Canada Tango and Jazz, Nestlé and Unilever, Maple Leaf and McCain, Rogers and Bell, and Labatt and Molson. Target is one of only 20 agencies in Canada to ever win a Gold Lion in the history of the Cannes International Advertising Festival and has won Gold everywhere from Cannes and London International, to New York Festivals, Marketing, and CASSIES (including the Grand Prix).

Prior to opening Target, Noel had worked as National Brand Manager, Consumer Researcher, University Professor, and published Author. Noel spent 10 years as a tenured University Professor and co-authored for McGraw-Hill what became Canada’s bestselling university-level advertising textbook. He still prefers Levi’s over academic gowns and hasn’t worn a necktie since 1975.

Opening Music: Bensound.com

Ep. 4: Keith Reinhard DDB. Want to know how to write funny? Keith Reinhard, the Chairman Emeritus of the DDB Worldwide tells you his secret sauce in this episode of Ad Chats with Frank Palmer. Find out how Keith came up with the #1 jingle of all time for McDonalds, how his Four Freedoms can lead to creative greatness and listen to the story behind his creation of the Omnicom Group (which he almost called Aardvark)!

Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. As a working creative director, Keith and his team gave birth to McDonald’s “You Deserve a Break Today,” named the number one jingle of the 20thCentury by Advertising Age magazine, as well as McDonald’s famous tongue-twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions on a sesame seed bun.” He and his group also created State Farm’s long-running theme, “Just Like a Good Neighbour, State Farm Is There.” His teams have been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Amtrak, Kraft Foods, Unilever and many others.

A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.

Sponsored by: MET Metropolitan Fine Printers https://metprinters.com/

Ep. 3: Denise Rossetto and Todd Mackie. In this “enlightening” episode, Frank chats with Denise and Todd about how they turn terrifying creative briefs into award-winning work, the importance of diversity and hats, and Denise survives a surprise lamp attack in studio!

Denise Rossetto and Todd Mackie formed Broken Heart Love Affair with partners Jay Chaney, Carlos Moreno and Beverly Hammond in 2020. Collectively, they’ve won more than 100 Cannes Lions and been named as some of the best strategic planners and creative directors in the world by Adage, The Gunn Report, Strategy and others.

Denise and Todd are listed annually as two of Canada’s top Creative Directors. Internationally recognized as industry leaders, Denise and Todd have won prestigious awards and been jurists in the One Show, London International Advertising Awards, the Clios, Cannes Festival of Creativity, Communications Arts, and D&AD. Their work has won multiple times for several blue-chip brands like FedEx, PepsiCo, Wrigley, Nike, Johnson and Johnson, Mars, Subaru and more.

Opening Music: bensound.com

Ep. 2: Arlene Dickinson. So how do foam teeth and a business pitch connect Arlene Dickinson to Frank Palmer? And why does Arlene believe passion, resiliency and empathy in marketing are key factors for business growth? Will marketing agencies of the future move away from a vendor-Client relationship and form true business partnerships with their Clients? Or will there be another operating model entirely? Explore that and more with one of Canada’s Top 100 Most Powerful Women, Arlene Dickinson, as she joins us in an Ad Chats with Frank Palmer.

Owner and CEO of one of Canada’s largest independent marketing agencies, Arlene is a serial entrepreneur and General Partner of District Ventures Capital, a venture capital fund focused on helping market, fund and grow entrepreneurs and their companies. In 2021, Arlene finalized a new $100 million VC fund focused on Canadian food, beverage, health and wellness start-ups.

Widely known for her role as a Dragon/Venture Capitalist for over 12 seasons on the television series, Dragons Den, Arlene Dickinson is also a three-time best-selling author (Persuasion, All In, and Reinvention: Changing Your Life, Your Career, Your Future), podcaster and accomplished public speaker

Music by: bensound.com