Ad copy! It's so popular to talk about, and people claim to be doing it, but it's too easy to not do yourself. In fact, you must do it yourself.

The writing you use in your advertising needs to be engaging, have an offer, or call to action, and MUST be written by you. You're not selling products, you're selling service. In the service industry people are buying you. You need to write your copy. No one else can explain what you do like you.

Listen in as Dr. D goes over ad copy and copy writing that will let you let go of your concerns and just get it done. Easily.

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