The content treadmill is real: attention is shorter, ad costs are creeping up, and “post five times a day” isn’t a plan you can sustain while running a clinic. We brought in Corey from Fusion Media AI to show how chiropractors can turn a quick photo set and clear creative direction into studio-quality, on-brand videos—without spending weekends under lights or burning out your team. The play is simple and powerful: human-led strategy on both ends, with AI handling the heavy lifting in between.

We break down how lifelike avatars let you “be in the room” on every platform while you focus on patient care. Starting from a handful of high-quality images, we map your look, voice, tone, and brand rules into a production workflow that generates dozens of targeted videos. Then we script symptom-specific ads—sciatica, numbness in the index finger, plantar heel pain—that match how real patients search and decide. Each variation gets a fresh hook, precise anatomy visuals, and a clean CTA, so you can rotate creatives before frequency spikes and costs climb.

This approach isn’t about replacing people; it’s about unlocking volume, speed, and consistency. We talk through diffusion models in plain English, show how to convert blogs and transcripts into bite-sized educational clips, and explain why rapid iteration beats the old “one hero video” mindset. The payoff is practical: lower CPV, stronger conversion, and a steadier stream of qualified bookings inside your five to ten mile radius. If you’ve felt the squeeze of content demands and ad fatigue, this is the blueprint for staying visible, helpful, and booked—at a cost that actually makes sense.

If this conversation helps, follow the show, share it with a colleague, and leave a quick review. Your feedback helps more local practices find strategies that work.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Your patients are overwhelmed by pings, promos, and pop-ups. A single handwritten note still slices through the noise, gets opened, gets read, and often gets displayed—becoming the quietest, most persuasive billboard in the room. We sit down with David Wax, founder of Handwrytten, to unpack why pen-on-paper wins attention and how clinics can scale the habit without losing the human touch.

We trace David’s path from building a mass texting company to designing robots that hold real pens and write 30,000 cards a day. Then we get tactical for healthcare: when to send notes (new patient welcomes, anniversaries of care, birthdays, milestones, condolences), what to say (keep it under 500 characters and specific), and how to turn those moments into retention, reviews, and referrals. You’ll hear why notes triple open rates versus printed letters, how they bypass gatekeepers, and the surprising power of display—cards standing on pianos, desks, and shelves that keep your name top of mind.

If time is your constraint, we cover the systems side: one-off cards for sensitive events, business plans for volume, CRM and Zapier triggers, and adding QR codes that track scans by recipient. Choose from 30+ handwriting styles, replicate your signature, and design folded cards that look great and stand up. The goal is simple: replace forgettable “expected service” with memorable, unexpected care that feels personal and scales reliably.

Ready to build loyalty instead of just chasing clicks? Press play, steal the playbook, and start with one thoughtful note today. If this conversation sparked an idea, subscribe, leave a review, and share it with a colleague who could use a retention win.

Check out www.handwrytten.com for yourself.com

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Five stars don’t fix a broken funnel. We dig into why glowing Google reviews often fail to convert and show how to turn social proof into scheduled care with a practical, patient-first system. Instead of chasing vanity metrics, we focus on the three pillars that actually move the needle: conversion, action, and urgency.

We start by tightening local visibility using Google Business Profile fundamentals—smart category selection, weekly posts to drive activity, and service keywords that reinforce relevance. Then we rebuild the content of your reviews themselves. Using a simple three-question prompt, patients write about the problem they had, what changed after care, and who they’d recommend you to. That language maps to real searches like “sciatica relief” and “migraine chiropractor,” and it gives AI summarizers richer context to surface your clinic for the right cases.

Momentum matters once someone clicks. We route searchers to a dedicated new patient page and condition-specific landing pages with clear, above-the-fold calls to action and seamless online booking. Warm confirmations and short nurture messages reduce drop-off, while retargeting and lead capture keep you top of mind for prospects who need a little time. We also talk AEO—AI Engine Optimization—by rewriting pages in plain, problem-centric language that explains protocols and outcomes so both people and AI understand what you solve and how.

If you’re ready to stop hoping reviews will magically fill your schedule and start using them as high-converting assets across your website, ads, email, and SMS, this conversation lays out the exact steps. Subscribe, share this with a colleague who needs a better funnel, and leave a review telling us the one change you’ll make this week.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Most clinics don’t lose patients because of care quality—they lose them in the gap between curiosity and the first booked visit. We invited Jenna Nelson of Her AI Agency to help us close that gap with a practical plan for AI-powered intake that feels personal, stays on brand, and wins trust before day one.

Jenna charts a clear path out of AI overwhelm by starting small: identify one painful, manual task and solve it end-to-end. We dig into why lead intake is the highest-leverage place to begin, how a trained conversational bot can ask smart follow-ups, screen for red flags, and route prospects to the right service—all in your tone. You’ll hear how guardrails protect your reputation, from refusing medical advice to escalating emergencies and shielding proprietary info. We also cover the reality of voice AI today: where it shines for transactional tasks, where it still feels robotic, and why chat and SMS remain the most reliable first touch for modern patients.

From there, we walk through Jenna’s Align → Automate → Appear framework. Align means codifying brand voice, FAQs, ethics, and triage rules before any automation. Automate turns that playbook into reminders, directions, reschedules, and on-brand replies that save hours every week. Appear focuses on visibility—using AI to scale content production across social posts, video, and ads so you meet the 10–12 touchpoints buyers now expect. To keep things lean, Jenna lays out a simple three-part stack: one generative AI model you commit to and retrain with feedback, one automation platform to centralize messaging and workflows, and one content tool that fits your medium.

If you’ve wondered how to adopt AI without losing the human touch, this conversation gives you the blueprint: start with intake, set firm guardrails, train the bot on your voice, and let humans handle the moments that matter most. Subscribe, share this with a colleague who’s stuck in voicemail purgatory, and leave a review telling us the one workflow you’ll automate first.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Your Facebook and Instagram leads didn’t dry up by accident—Meta rewired the system. We unpack what actually changed inside the algorithm and give chiropractors a battle-tested plan to lower cost per lead, filter bots, and get real patients back in the pipeline. No fluff, just the steps that move the needle.

We start by mapping the shift from detailed interests to broad AI targeting and why the learning phase now takes seven to fourteen days. That change punishes low daily budgets and constant tinkering, so we outline a budget ramp that feeds the algorithm enough signal to learn fast without wasting spend. Then we dig into trust: verified business status, verified domains, and consistent posting all increase delivery because Meta now cares about whether your clinic looks legitimate and active, not just whether your copy is clever.

From there, we walk through the quality stack that restores performance. High-intent lead forms with multi-step questions stop bots at the door, while a conversion API sends back real conversion stages from your CRM—dead, contacted, booked, showed—so the system learns who becomes a patient. We also cover the creative mix that works now: a short doctor-on-camera explainer, a testimonial mashup, and a clear static or graphic. Pair those with a benefit-first hook, a short story, a real value stack of what’s included on day one, fresh five-star proof, and a deadline that drives action.

You’ll hear practical examples from local clinics that pushed CPLs from the $40s back to the low $20s by combining verification, CAPI, high‑intent forms, and three-plus creatives. If your ads feel slower, pricier, and less responsive, this playbook shows how to rebuild signal density and trust so the AI finds people who actually book. Subscribe if you want more field-tested strategies for running local service ads that convert, and share this episode with a chiropractor who’s ready to fix their lead flow.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Your schedule isn’t leaking because your care isn’t good—it’s leaking because follow-up is slow, scattered, and human-only. We sit down with Corey from Fusion Media AI to show how conversational AI, grounded data, and a smarter software stack turn late-night clicks into next-week appointments without burning out your front desk.

We walk through the new playbook for chiropractic growth: on-brand lead magnets created fast with your single source of truth, text-first outreach that feels personal, and 24/7 booking that actually respects your calendar. You’ll hear how to set practical guardrails, keep a human in the loop, and avoid PHI traps while letting an agent handle the top dozen questions callers ask every day. When the system doesn’t know, it hands off; when it does, it books. That balance protects trust and frees your team to focus on care.

Visibility is changing, too. SEO still matters, but AEO—AI engine optimization—now determines which clinics assistants recommend inside ChatGPT, Gemini, and Claude. We break down how to structure blogs that answer intent-rich questions, distribute reviews beyond a single walled garden, and make booking links easy for agents to use. We also cut through app sprawl, token costs, and latency tradeoffs so you can architect a lean stack that fits your workflow instead of fighting it.

If you’re tired of ghosted leads and overwhelmed staff, this conversation gives you a clear path: automate the right steps, personalize the rest, and iterate weekly. Subscribe for more practical growth tactics, share this with a colleague who needs a follow-up fix, and leave a review to tell us what you’ll automate first.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

The ground under chiropractic marketing is shifting fast, and AI is the fault line. We unpack how to use intelligent tools to streamline your front desk, sharpen your message, and stay visible when search becomes answer-first. No theory dumps—just practical workflows you can implement this week to save time and win better patients.

We start with the basics: where AI already touches your day through voice-to-text, maps, and recommendations, then map those patterns to a clinic. You’ll hear how automated texts confirm and reschedule appointments, how chatbots handle FAQs and missed-care nudges, and how voice-based scribing turns room conversations into clean SOAP notes while skipping small talk. On the operations side, we show how recording a weekly huddle and running it through a transcription and summarization flow produces action lists, role-specific tasks, and a living playbook that accelerates onboarding.

Marketing is where the leverage compounds. Content tools can draft ad copy, blogs, and emails in seconds, and video clip apps turn long talks into short, watchable reels. But the real unlock is strategy: Meta and Google now use AI to decide who sees your ads, so generic pain headlines waste spend. We break down story-based, local ad copy—anchored to landmarks, routines, and real problems—that trains the system to find your ideal patients. Then we zoom out to search, where SEO is morphing into AEO. Answer engines lean on Maps, Yelp, and review velocity, which makes consistent, high-quality Google reviews and location-rich pages your survival metrics for 2025 and beyond.

You don’t need to master every tool. Start with three small moves: automate lead replies and reminders, repurpose one video into shorts, and summarize your next team meeting. Teach your staff better prompts, test one new tool for 15 minutes a week, and track the compounding gains in time saved and lead quality. If this helped, follow the show, leave a review, and share it with a colleague who needs a clear plan to stay ahead.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

What happens when patients stop scrolling and start asking AI for the “best chiropractor near me”? We unpack the shift from search engine optimization to AI engine optimization and lay out a practical, step-by-step plan to keep your clinic visible when assistants like ChatGPT, Gemini, and Perplexity return one summarized answer instead of ten blue links.

We start with the new rules of visibility: become a trusted entity that AI can verify everywhere it looks. That means relentless NAP consistency across Google Business Profile, Yelp, Healthgrades, WebMD, Apple Maps, and smaller aggregators. We explain how to turn your About and Meet the Doctor pages into machine-readable proof of expertise, and why schema for Local Business, Physician, and FAQ ties your services, hours, reviews, and service radius directly to your practice in a way AI understands.

Then we reframe content strategy around real patient language. Instead of chasing keywords, write clear answers to questions people actually ask: Why does my back hurt when I wake up? Why is my big toe numb? Why do I feel an electric pain down one leg? We show how FAQs, short blogs, and YouTube videos with transcripts feed LLMs with conversational signals they can reuse when recommending providers. Reviews take center stage too—AI weighs sentiment and specifics. You’ll hear how to encourage authentic detail, reply HIPAA-safe to every review, and turn even a one-star comment into a trust signal that demonstrates access, affordability, and patient-first care.

Finally, we map a simple action plan you can execute this month: audit NAP with a listings tool, refresh FAQs, implement validated schema, post weekly on your Google profile, publish one Q&A video at a steady cadence, and expand your digital footprint through guest spots and local mentions. No hacks—just consistent, credible signals that make you the obvious choice when AI narrows the field to a few names.

If this helped, follow the show, share it with a colleague who needs an AEO wake-up call, and leave a review to tell us which step you’ll tackle first. Your future patients are asking AI for answers—let’s make sure it says your name.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market.

We start with the mindset shift from clinician to CEO and why vague “we treat everything” messaging dilutes results. Charles shares simple positioning moves that make your site feel like a mirror to a patient’s problem, plus the human touches—short iPhone videos, walkthroughs of a first visit, and team spotlights—that lower fear and raise trust. From there, we break down a practical playbook: build an answer-rich website, install retargeting for affordable familiarity, and run an active review engine that turns happy patients into social proof at scale. You’ll hear real examples of clinics dominating locally by becoming the most reviewed, and why this alone changes conversion before you spend big on ads.

Then we look ahead. AI is compressing the buyer’s journey and rewarding practices that speak clearly about who they help and how. Charles explains AEO—optimization for AI—and gives copy‑and‑paste prompts to audit your site across ChatGPT, Claude, Gemini, and Perplexity. We talk rep‑free experiences, transparent pricing ranges, insurance visibility, and condition‑specific pages that answer questions without a phone call. Finally, we round it out with resilient growth: partnerships with gyms, OB offices, and community hubs that diversify discovery beyond algorithms.

If you want your clinic to be the one AI recommends—and the one patients feel good choosing—this conversation lays out the steps. Subscribe, share with a colleague who needs a smarter growth plan, and leave a review to tell us which tactic you’ll implement first.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Wondering why the clinic down the street shows up first on Google while you’re stuck below the fold? We unpack a clear, no-fluff system to become the most discoverable, trustworthy, and clickable chiropractor in your city—without chasing hacks or burning money on junk links.

We start with the foundation that moves the needle fast: a fully optimized Google Business Profile with accurate NAP details, weekly photo and event posts, steady review collection, and thoughtful responses to every review. Then we tighten your website fundamentals so mobile visitors instantly know who you help, where you are, and what makes you different. You’ll hear exactly how to keep pages indexed through Google Search Console, improve load speed, and craft local service pages that match how patients actually search.

From there, we get tactical with content. Short, location-rich blogs tied to symptoms and landmarks are your quickest way to build local relevance. We show you how to leverage tools like ChatGPT responsibly—feeding it your therapies, proof links, and tone—so you can publish fast, edit well, and interlink new posts to revive older pages. On authority, we go beyond directories and into smart backlinks: HARO responses, local news features, event press releases, and collaborations with schools, clubs, and community groups. One strong local backlink can outweigh a hundred weak ones, and we lay out how to get it.

Finally, we cement the mindset: SEO works like great chiropractic care—consistent inputs, precise steps, compounding results. With a weekly checklist of micro-wins—review requests, fresh posts, index requests, and interlinks—you’ll build momentum that holds. Ready to rise in the rankings and attract patients who are already searching for your help? Follow the playbook, subscribe for more practical marketing breakdowns, and leave a quick review to tell us which tactic you’ll try first.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business