Patients choose their chiropractor long before they ever pick up the phone—and the choice is made while scrolling. We lay out a simple, repeatable video system that helps you show up with clarity, warmth, and authority so people feel safe booking with you when it counts.

First, we pinpoint why short-form video beats photos and long posts for building trust fast. You’ll learn how to use crystal-clear hooks that mirror real Google searches—like morning back pain, tingling fingers, and kinks after sleep—so your clips grab attention in seconds. Then we share the four video types that reliably drive appointments: pain-problem videos that offer quick actions and a clear assessment path, authority myth-busters in plain language, trust-and-story clips that humanize your care, and behind-the-scenes tours that erase fear of the unknown.

Next, we map your weekly cadence: three to five videos, 30–60 seconds each, one focused topic per clip. We show how to prioritize Instagram Reels, Facebook Reels, and YouTube Shorts without creating extra work—post the same video everywhere. You’ll also get the narrative structure for patient stories that comply with local rules, plus guidance on avoiding the most common pitfalls: over-scripting, rambling, only talking services, waiting for perfect gear, and posting without intent. Expect practical examples you can copy today and a simple challenge to get your first three videos recorded on your phone in one take.

The goal isn’t viral; it’s visible, trustworthy, and useful. When someone’s pain flares months from now, your face, voice, and clear plan will be top of mind—and that’s how browsers become bookers. If this playbook helps, subscribe, share with a colleague, and leave a quick review telling us which video you’ll film first.

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