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Ad Fraud Isn’t a Glitch. It’s a Business Model.
Let’s be honest, ad fraud isn’t a glitch in the system. It is the system.
In this episode of Advertising in America, Ryan Chute, Mick Torbay, Chris Torbay, Vi Wickam, and Christina Gressianu pull the curtain back on the dirty economics of digital advertising. From bot traffic and fake clicks to AI expansion that floods your campaigns with people who were never going to buy.
They explain why Google and social platforms are financially incentivized to let some fraud slip through, how display networks and audience expansion quietly multiply waste, and why most dashboards make bad traffic look like progress.
But this isn’t just about what’s broken.
It’s about what still works.
The conversation turns toward brand and why branded search is the hardest thing to defraud, why specificity beats scale, and why companies without a strong brand will struggle as AI search, voice assistants, and automated booking systems take over.
Because when AI starts choosing one provider instead of ten…
Only brands survive the cut.
Episode Highlights:
- Where ad fraud actually happens (and where it mostly doesn’t)
- Why display networks and audience expansion are fraud magnets
- How bots inflate impressions, clicks, and “performance” metrics
- The conflict of interest baked into auction-based ad platforms
- Why strong brands are the cheapest fraud protection available
- How AI search will reward familiarity—and punish anonymity
🎧 Hit play and learn how to stop paying for attention that was never real.
Take the Next Step:
Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
- Overlooked advertising opportunities hiding in plain sight.
- Timeless psychological tactics that drive sales no matter the decade.
- Edgy strategies that capture attention and convert in today’s crowded landscape.
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica
Connect with Us:
https://www.youtube.com/@advertisinginamerica
https://www.facebook.com/advertisinginamerica
https://www.instagram.com/advertisinginamerica
https://www.threads.net/@advertisinginamerica
https://x.com/adsinamerica
https://ca.pinterest.com/advertisinginamerica
https://www.tiktok.com/@advertisinginamerica
View all episodes
By Ryan Chute
5
44 ratings
Let’s be honest, ad fraud isn’t a glitch in the system. It is the system.
In this episode of Advertising in America, Ryan Chute, Mick Torbay, Chris Torbay, Vi Wickam, and Christina Gressianu pull the curtain back on the dirty economics of digital advertising. From bot traffic and fake clicks to AI expansion that floods your campaigns with people who were never going to buy.
They explain why Google and social platforms are financially incentivized to let some fraud slip through, how display networks and audience expansion quietly multiply waste, and why most dashboards make bad traffic look like progress.
But this isn’t just about what’s broken.
It’s about what still works.
The conversation turns toward brand and why branded search is the hardest thing to defraud, why specificity beats scale, and why companies without a strong brand will struggle as AI search, voice assistants, and automated booking systems take over.
Because when AI starts choosing one provider instead of ten…
Only brands survive the cut.
Episode Highlights:
- Where ad fraud actually happens (and where it mostly doesn’t)
- Why display networks and audience expansion are fraud magnets
- How bots inflate impressions, clicks, and “performance” metrics
- The conflict of interest baked into auction-based ad platforms
- Why strong brands are the cheapest fraud protection available
- How AI search will reward familiarity—and punish anonymity
🎧 Hit play and learn how to stop paying for attention that was never real.
Take the Next Step:
Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
- Overlooked advertising opportunities hiding in plain sight.
- Timeless psychological tactics that drive sales no matter the decade.
- Edgy strategies that capture attention and convert in today’s crowded landscape.
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica
Connect with Us:
https://www.youtube.com/@advertisinginamerica
https://www.facebook.com/advertisinginamerica
https://www.instagram.com/advertisinginamerica
https://www.threads.net/@advertisinginamerica
https://x.com/adsinamerica
https://ca.pinterest.com/advertisinginamerica
https://www.tiktok.com/@advertisinginamerica
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