Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy.

In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building.

They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry meaning, memories do. And that changing everything because “it feels stale” is usually a sign the leadership has lost touch with the story that made the business matter in the first place.

From famous rebrand failures to everyday service businesses flirting with identity loss, this episode draws a bright line between evolution and erasure and explains why most agencies are financially rewarded for recommending the latter.

Because when you rebrand without clarity, you don’t look bold.
You look unfamiliar.
And unfamiliar brands don’t get chosen.

Episode Highlights:

• Why customers (not companies) decide what your brand is
• The critical difference between a rebrand, a refresh, and an ego project
• How rebrands erase trust faster than they create attention
• Why “new” is not a strategy and often a warning sign
• The hidden incentives that push agencies to recommend rebrands
• How to evolve your brand without killing what already works

🎧 Hit play and make sure the next change you make strengthens your brand instead of starting it over.

Two questions for you:
👉 Are you fixing what’s broken—or just bored with what’s familiar?
👉 And if you changed everything tomorrow… would customers still recognize you?

Take the Next Step:

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• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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Let’s be honest—marketing myths aren’t harmless little white lies. They’re stealthy budget-eaters, reputation-robbers, and strategy-warpers that make good brands do dumb things.

In Episode 23 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay pull back the curtain on the most expensive misconceptions in marketing—from chasing perfect attribution to thinking cheap production is a shortcut to success—and lay bare the truth about what actually drives results.

They dismantle the dangerous belief that reach beats frequency, expose why DIY media buying rarely works, and explain why excellence isn’t a luxury—it’s a competitive weapon. Plus, they remind you that marketing and sales are two very different beasts, and that customers rarely buy “the best”—they buy “better enough.”

Because if your campaigns are smart but your strategy is broken… you’ve just spent money entertaining your audience, not converting them.

Episode Highlights:

• The costly trap of perfect attribution
• Why cheap production often costs more than premium
• The false confidence of DIY media buying
• Why frequency beats reach every time
• How excellence becomes a competitive advantage
• The subtle but critical difference between marketing and sales
• Why “better enough” wins more often than “the best”

🎧 Hit play—and finally make your marketing work like you always hoped.

Two questions for you:
👉 Are your campaigns driving results—or just looks good on paper?
👉 And when people notice your brand… do they actually act?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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Let’s be honest—most marketing fails aren’t spectacular explosions. They’re slow, silent assassinations carried out by lazy writing, clueless assumptions, and business owners who think “quality, service, selection” is a personality.

In this episode of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay break open the vault of tragic (and hilarious) marketing disasters—from Chevy’s “Nova” debacle to Subway’s catastrophic Jared endorsement—and extract the lessons every smart advertiser should tattoo on their forehead.

They dismantle the false belief that great ideas travel universally, warn against putting your reputation in the hands of celebrities (or yourself), and explain why unforgettable brands rely on campaigns—not one-off “killer ads.”

Because if your commercial is remembered but you aren’t… you just paid to promote entertainment. Not your business.

Episode Highlights:

• Why translating your campaign literally can kill it figuratively
• The hidden danger of celebrity spokespeople (even “safe” ones)
• How lazy writing quietly sabotages your brand
• Why “cute and clever” gets crushed by “campaign-able”
• The tragic fate of ads people remember—but can’t attribute
• The secret sauce behind long-term brand-building

🎧 Hit play—and let’s make sure your next campaign plays everywhere… not just in Peoria.

 Two questions for you:
👉 Is your ad unforgettable—or just your joke?
👉 And if people remember your story… does it actually lead back to your brand? 

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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They said AI would change everything. It did—just not the way you think.

This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them.

Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had.

Episode Highlights:

• Why AI is just the Yellow Pages in a shinier suit
• How “fast-talking AI salesmen” are selling fear, not strategy
• What McDonald’s and Porsche teach us about skipping the search entirely
• The truth about why your best marketing investment is still offline
• How to own the “tomorrow customer” instead of chasing today’s click

It’s not the future of search that matters—it’s the future of belief.

 👉  Is AI search the new marketing revolution—or just the same old Yellow Pages in disguise? 

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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Step into the smoke-filled boardrooms of Madison Avenue with Advertising in America. Ryan Chute, Mick Torbay, and Chris Torbay pull no punches as they debate the most expensive myth in marketing: the “perfect lead.”

Episode Highlights:

• Why chasing the “Glengarry leads” could bankrupt your business.
• The dangerous illusion of digital targeting and search intent.
• Why brand-building beats hyper-targeting every single time.
• The real math behind reach, frequency, and cost efficiency.
• How messaging, not media, is the ultimate form of targeting.
  
  

👉 Question for you: Do you believe in the mythical “perfect lead,” or is mass media still king in building brands?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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Let’s cut the crap—“culture” isn’t a ping-pong table in the breakroom or a laminated mission statement on the wall. Culture is Jerry. And Jerry is why people quit.

In this episode of Advertising in America, Ryan, Mick, and Chris throw elbows at the myth that culture is fluff. They unpack how toxic bosses, hollow perks, and lip-service values quietly bleed companies dry—and why the few brands that actually live their culture end up building empires. From Wells Fargo’s spectacular crash to Zappos’ billion-dollar sale, the lesson is simple: culture sells, or it sinks.

Episode Highlights:

• People don’t quit companies—they quit bosses.
• Wells Fargo proves toxic culture costs billions.
• Zappos proves authentic culture can be priceless.
• Pizza parties, perks, and penguins won’t save you.

This episode’s for the leaders brave enough to stop faking it—and bold enough to let their culture be real, messy, and unforgettable.

🎧 Hit play. Then go build a culture that actually means something.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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What happens when you think your TV commercial says “premium brand,” but everyone watching hears “discount furniture warehouse”?

In this no-BS episode, Ryan Chute teams up with Ad Wizards Mick Torbay and Chris Torbay to tackle one of advertising’s most expensive delusions: believing you can look like Budweiser on a budget better suited for Honest Al’s Used Cars.

From Apple’s minimalist “I’m a Mac” spots to Restoration Hardware’s six-figure polish, the crew pulls apart why cheap production isn’t just a bad look—it’s a bad signal. They reveal how “average” ads waste your money, when a low-budget look can actually work in your favor, and why your nephew with an iPhone isn’t the next Spielberg.

The boys trade war stories on blown budgets, laugh at the charm of terrible cable ads, and argue over whether you should spend until it hurts—or until your brand finally stops looking like a garage sale.

Episode Highlights:

• Why most $10K ads are tragically average—and how to rise above them.
• When “cheap” is on-brand (and when it tanks your credibility).
• How to make budget restrictions fuel creativity instead of killing it.
• The hidden costs of cutting corners in casting, gear, and post-production.
• Real-world case studies: from plumbing ads to premium retail giants.
  
  

Whether you’re running a scrappy small business or managing a big-budget brand, this episode will sharpen your instincts, save you from wasting money, and help you invest in production that makes your ads look as good as you say you are.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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What happens when you think you’re selling diamonds, but your customers are actually buying a moment?

In this tell-it-like-it-is episode, Ryan Chute sits down with Ad Wizards Mick Torbay and Chris Torbay to dismantle one of the most common—and costly—mistakes in business: confusing what you do with what you really sell.

From jewellers obsessed with gemology to plumbers keeping “No Poop on the Floor,” they unpack why clarity beats cleverness, why over-educating your customers is killing your ads, and how identity—not features—drives buying decisions. Along the way, you’ll get stories that will make you laugh, cringe, and rethink every line of copy you’ve ever written.

The boys trade jabs over the fine line between selling the emotional moment and telling people exactly what you can do for them. And they’ll show you how to strike that balance so your ads actually connect—and convert.

Episode Highlights:

• Why customers aren’t buying your product—they’re buying the moment it creates.
• The danger of “educating” instead of persuading.
• How to balance emotional storytelling with clear, literal offers.
• Real-world examples: from garage doors that sell safety to drain companies that sell relief.
• The “inside the bottle” trap that keeps business owners from seeing their true message.

Whether you’re a brand-builder, marketer, or business owner, this episode will sharpen your instincts, simplify your message, and help you sell the thing your customers actually want.

▶️ Tap in for the truth bomb—then decide: are you selling the thing, or the moment?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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What happens when you pit human copywriters against AI? In this no-holds-barred episode, Ryan Chute referees as ad Wizards Mick Torbay and Chris Torbay duke it out over whether AI is the future of advertising—or just another way to make mediocre ads faster.

From Budweiser frogs to Old Spice horses, they reveal why AI can only remix old ideas while humans invent the unforgettable. But they also admit: sometimes, "middlest" ads are all you need. 

The boys go toe-to-toe over perhaps the biggest question in modern marketing: Should AI be writing your ad copy? 🚨

Should you trust a robot with your copy, or is that creative suicide? Tune in to find out.

Episode Highlights:

• Why AI can’t (yet) invent campaignable, unforgettable ideas.
• When AI is great for testing, data, and speed.
• How to spot when you’re lowering the bar—and losing business to competitors who think differently.

Whether you're a brand-builder navigating the AI landscape or a creative looking to defend your craft, this conversation will sharpen your instincts—and challenge your instincts about letting robots in the creative room.

▶️ Tap in for the showdown—then decide: are you ready to hand the mic to AI?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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Let’s be honest—most recruitment ads couldn’t convince a starving man to eat a sandwich. And it’s no surprise: they’re loaded with buzzwords, clichés, and desperate “competitive salary” nonsense.

In this episode of Advertising in America, Mick, Chris, and Ryan tear into the sad state of hiring ads and explain why the real problem isn’t the job market—it’s your messaging.

Episode Highlights:

• Why no one believes your “fast-paced environment” garbage
• How to write ads that attract the right people without turning off the rest
• What it really means when employees don’t refer their friends (spoiler: it’s you)
• Why every ad is a recruiting ad—and how to use that to your advantage
• How to stop bribing applicants and start building loyalty that lasts

Because let’s face it: great people don’t work for losers. And your best hires aren’t scrolling job boards. They’re already employed—and silently wondering if there’s something better.

🎧 Hit play. Then stop sounding like HR wrote your ad and start building a team that wants in.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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