What happens when you think your TV commercial says “premium brand,” but everyone watching hears “discount furniture warehouse”?

In this no-BS episode, Ryan Chute teams up with Ad Wizards Mick Torbay and Chris Torbay to tackle one of advertising’s most expensive delusions: believing you can look like Budweiser on a budget better suited for Honest Al’s Used Cars.

From Apple’s minimalist “I’m a Mac” spots to Restoration Hardware’s six-figure polish, the crew pulls apart why cheap production isn’t just a bad look—it’s a bad signal. They reveal how “average” ads waste your money, when a low-budget look can actually work in your favor, and why your nephew with an iPhone isn’t the next Spielberg.

The boys trade war stories on blown budgets, laugh at the charm of terrible cable ads, and argue over whether you should spend until it hurts—or until your brand finally stops looking like a garage sale.

Episode Highlights:

• Why most $10K ads are tragically average—and how to rise above them.
• When “cheap” is on-brand (and when it tanks your credibility).
• How to make budget restrictions fuel creativity instead of killing it.
• The hidden costs of cutting corners in casting, gear, and post-production.
• Real-world case studies: from plumbing ads to premium retail giants.
  
  

Whether you’re running a scrappy small business or managing a big-budget brand, this episode will sharpen your instincts, save you from wasting money, and help you invest in production that makes your ads look as good as you say you are.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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What happens when you think you’re selling diamonds, but your customers are actually buying a moment?

In this tell-it-like-it-is episode, Ryan Chute sits down with Ad Wizards Mick Torbay and Chris Torbay to dismantle one of the most common—and costly—mistakes in business: confusing what you do with what you really sell.

From jewellers obsessed with gemology to plumbers keeping “No Poop on the Floor,” they unpack why clarity beats cleverness, why over-educating your customers is killing your ads, and how identity—not features—drives buying decisions. Along the way, you’ll get stories that will make you laugh, cringe, and rethink every line of copy you’ve ever written.

The boys trade jabs over the fine line between selling the emotional moment and telling people exactly what you can do for them. And they’ll show you how to strike that balance so your ads actually connect—and convert.

Episode Highlights:

• Why customers aren’t buying your product—they’re buying the moment it creates.
• The danger of “educating” instead of persuading.
• How to balance emotional storytelling with clear, literal offers.
• Real-world examples: from garage doors that sell safety to drain companies that sell relief.
• The “inside the bottle” trap that keeps business owners from seeing their true message.

Whether you’re a brand-builder, marketer, or business owner, this episode will sharpen your instincts, simplify your message, and help you sell the thing your customers actually want.

▶️ Tap in for the truth bomb—then decide: are you selling the thing, or the moment?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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What happens when you pit human copywriters against AI? In this no-holds-barred episode, Ryan Chute referees as ad Wizards Mick Torbay and Chris Torbay duke it out over whether AI is the future of advertising—or just another way to make mediocre ads faster.

From Budweiser frogs to Old Spice horses, they reveal why AI can only remix old ideas while humans invent the unforgettable. But they also admit: sometimes, "middlest" ads are all you need. 

The boys go toe-to-toe over perhaps the biggest question in modern marketing: Should AI be writing your ad copy? 🚨

Should you trust a robot with your copy, or is that creative suicide? Tune in to find out.

Episode Highlights:

• Why AI can’t (yet) invent campaignable, unforgettable ideas.
• When AI is great for testing, data, and speed.
• How to spot when you’re lowering the bar—and losing business to competitors who think differently.

Whether you're a brand-builder navigating the AI landscape or a creative looking to defend your craft, this conversation will sharpen your instincts—and challenge your instincts about letting robots in the creative room.

▶️ Tap in for the showdown—then decide: are you ready to hand the mic to AI?

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

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Let’s be honest—most recruitment ads couldn’t convince a starving man to eat a sandwich. And it’s no surprise: they’re loaded with buzzwords, clichés, and desperate “competitive salary” nonsense.

In this episode of Advertising in America, Mick, Chris, and Ryan tear into the sad state of hiring ads and explain why the real problem isn’t the job market—it’s your messaging.

Episode Highlights:

• Why no one believes your “fast-paced environment” garbage
• How to write ads that attract the right people without turning off the rest
• What it really means when employees don’t refer their friends (spoiler: it’s you)
• Why every ad is a recruiting ad—and how to use that to your advantage
• How to stop bribing applicants and start building loyalty that lasts

Because let’s face it: great people don’t work for losers. And your best hires aren’t scrolling job boards. They’re already employed—and silently wondering if there’s something better.

🎧 Hit play. Then stop sounding like HR wrote your ad and start building a team that wants in.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

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Let’s get something straight, kid—there’s no such thing as a perfect media channel. If someone tells you otherwise, they’re either trying to sell you ad space or snake oil.

In this episode of Advertising in America, Mick, Chris, and Ryan fire up the mics to answer the golden question: “Where should I spend my ad budget?”

The answer? Not where you think.

We slice through the fog of fear-based media selling, laugh at the myth of zero-waste targeting, and torch the idea that any medium is magic all on its own. TV, radio, digital, billboards—they all work if you do it right. And they all fail if you don’t.

Episode Highlights:

• Why 97% “waste” might actually be the best investment you’ll ever make.
• The difference between clever media placement and a killer message.
• Why frequency beats reach every time.
• How to build long-term brand love instead of chasing clickbait conversion.
• And how to make your budget hit like Coca-Cola, even if you're not Coca-Cola

🎧 Hit play. Then stop chasing tactics—and start building a brand worth remembering.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

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What's in a Name? More Than You Think, Kid.

Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks?

In this episode of Advertising in America, your favourite trio of sharp-tongued strategists—Ryan, Mick, and Chris—take a no-holds-barred stroll through the world of business naming. We’re talking real names, fake names, dumb names, genius names—and the difference between a brand that sings and one that stinks.

Key Highlights: From Piggly Wiggly to Amazon, Goettl to Google, we unpack:

• Why most “strategic” names are really just pretty garbage
• The subtle art of saying something without trying too hard to say everything
• What kind of name boxes you in… and what kind sets you free
• And the danger of letting your committee—or your ego—pick the winner

Want your business name to stick in people’s heads and open their wallets? This episode’s for you. Pull up a chair. And remember: if your name doesn’t add to your story, it’s probably dragging it down.

🎧 Hit play. Then toss that focus group suggestion list in the trash where it belongs.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

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Step aside, Professor— your marketing plan isn’t a TED Talk.

In this episode of Advertising in America, we put the kibosh on one of the most persistent myths in business: that your ad should "educate the consumer." 

Spoiler alert: If your audience walks away from your ad knowing more about your product but still doesn’t want it, you’ve failed, sweetheart.

Ryan, Mick, and Chris roll up their sleeves and take the scalpel to feature-heavy, fact-laden ads that bore instead of sell. You’ll hear stories from Porsche to pork chops, gemology to body spray—and why the only education your ad should deliver is why the customer should give a damn.

‍

Episode Highlights: 

• Why "telling me about X-factor" is useless unless I care about Y-factor
• How selling benefits still misses the mark if you don't know what I really want
• When to use education (and when to shut up and entertain)
• The difference between marketing, advertising (and a masterclass on Retinol-9)
  
  

If your ads sound like Charlie Brown’s teacher, it’s time to grab a seat, take some notes, and learn how to say something that sticks.

🎧 Hit play. Then stop teaching, start enticing, and for the love of Madison Avenue—talk to the heart, not the hard drive.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

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Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. 

In this episode of Advertising in America, the fellas crack open the great marketing mystery: Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?

Ryan, Mick, and Chris wade chin-deep into the murky waters of measurement, myth, and marketing madness. They expose why most data is as crooked as a two-dollar watch, why digital’s obsession with clicks has made us all a little dumber, and what actually matters when it comes to results.

Episode Highlights:

• Why “slash-radio” URLs are marketing’s version of asking a customer to do your homework
• How trying to measure everything can wreck your brand faster than a bad jingle
• What real indicators of success look like (hint: it's not your CTR)
• And why RC Cola doesn’t advertise—and nobody drinks it

This episode’s for the marketers stuck in a metrics maze and the founders brave enough to bet on branding. Because in the real world, you don’t build a brand with one great ad—you build it with a thousand consistent ones.

🎧 Hit play. Then stop measuring the wrong things and start saying something worth remembering.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

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https://www.tiktok.com/@advertisinginamerica

Let’s be honest—everybody loves to gripe about how expensive radio is… until they see what not advertising costs them.

In this episode of Advertising in America, we’re throwing shade at sticker shock and calling out the tired trope that “radio is too expensive.” We break down the real question: expensive compared to what? Compared to TV? Radio’s a steal. Compared to billboards? Maybe. Compared to doing nothing and watching your competitors eat your lunch? Radio’s a downright bargain.

Here’s the kicker: if you want the kind of results our clients see, you need to reach at least 12% of the market, two to three times a week. That kind of frequency does cost money. But you know what costs more? Irrelevance.

Oh, and one more thing—before you assume this is a pitch, remember this: we don’t get paid to spend your money. We get paid when you make more of it. That’s how the Wizard of Ads rolls.

Episode Highlights:

• “Expensive” is meaningless without context. What’s the alternative—and does it work?
• Radio requires repetition. If you’re not showing up often, you’re not showing up at all.
• ROI > CPM. Always.
• The Wizard of Ads doesn’t charge by the hour or by the impression. We eat what we kill.

This episode’s for the business owners tired of playing budget bingo and the marketers brave enough to invest in real results—not just line items. Tune in to hear why radio still works, what it really costs, and how to tell the difference between expensive and valuable.

🎧 Hit play. Then go make some noise.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

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Let’s be honest—if bold ideas were born in boardrooms, every brand would be unforgettable. But they’re not. Because most great ideas get murdered by a well-meaning committee before they ever see daylight.

We’re throwing elbows at the myth that focus groups, panels, and office Keurig clubs make marketing better. Mick, Chris, and Ryan rip into the comfort-zone thinking that turns sharp ideas into soft garbage—and they explain why the brands that win don’t ask for permission. They make the decision. Then they own it.

Forget safe. Forget consensus. If you’re still trying to create marketing that “won’t get you fired,” you’ve already lost.

Episode Highlights: 

• Too many ideas get watered down by committees.
• Too many brands choose safety over originality.
• Too many people are afraid of offending someone, so they create nothing of consequence.

Skip the committee. Make the decision. Own it.

This episode’s for the marketers who are tired of playing it safe, and the business owners brave enough to color outside the lines. Tune in to hear how to skip the committee, make the call, and start building the kind of brand people remember.

🎧 Hit play. Then go create something worth fighting for.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

Connect with Us:

https://www.youtube.com/@advertisinginamerica
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https://www.tiktok.com/@advertisinginamerica