It kills me that countless companies have come to us over the years and spent months ruminating over their content, to make it as perfect as possible. Sorry, we are not Fortune 500s, and at some point, I say stop wasting time and money, JUST DEPLOY your ads and marketing pieces. By the way I didn't mention this in the episode, but aim for the 70% solution - it's gotta be 70% or better. The Marines have the same philosophy when deploying. Time is of the essence. Go.