On episode 008, we will be talking about the book, “Losing the Signal: The Untold Story of the Rise and Fall of Blackberry.” This book shows an interesting aspect to mistakes that Research in Motion (RIM) made in their marketing efforts. This has a great correlation with the topic of Reactive vs. Proactive Marketing. Read the book! http://amzn.to/1R6J7B0 DIRECT AUDIO FILE DOWNLOAD https://archive.org/download/AdSomeTech008/Ad%20Some%20Tech%20008.m4a

In episode 007 of Ad Some Tech, we are talking about Snapchat and Twitter and their similarities. https://archive.org/download/AdSomeTech007SnapchatIsTheNewTwitter/Ad%20Some%20Tech%20007%20-%20Snapchat%20is%20the%20New%20Twitter.m4a

Ad Some Tech 006 - User Privacy in Ad Tech https://archive.org/download/AdSomeTech005UserPrivacyInAdTech/Ad%20Some%20Tech%20006%20-%20User%20Privacy%20in%20Ad%20Tech.m4a On this week’s episode of Ad Some Tech, we are talking about User Privacy in Advertising Technology. Are we doing the right things to safeguard consumer’s privacy and data. Listen in!

https://archive.org/download/AdSomeTech005MinorityReportAdvertisingIsLazy/Ad%20Some%20Tech%20005%20-%20Minority%20Report%20Advertising%20is%20Lazy.m4a In episode 005 of Ad Some Tech, we talk a bit about AT&T Data Patterns and how Ad Tech is trying to create the form of advertising that was in the movie Minority Report. Daniel and I then talk about how modern data-driven advertising is really lazy.

On this episode of Ad Some Tech, I have Daniel Troutman on as a special guest! We are discussing Microsoft Windows and the typical usage in the workplace and at home. Listen in for some great insight! I did a full blog post on Marketing to Windows Users that you should definitely check out! This will help you understand more of why it is important as a marketer or someone in ad tech to understand the typical US consumer’s computing experiences. Direct Audio File Download

On this week’s episode of Ad Some Tech,  we are going to talk about something that I call, “Flavor of the Week Advertising.” This is a problem that many businesses, especially small businesses, suffer from and needs to be discussed. Here’s my list for the biggest offenders of “Flavor of the Week Advertising”Snapchat Advertising An article back in 2015 stated that brands were being pitched $750,000 a day to run an ad.PeriscopeBuilding an AppViral MarketingNative AdvertisingRetargeting or Remarking Direct Audio File Download

This week’s episode of Ad Some Tech has a special guest! My wife, Natalie McNair, visits the podcast to discuss her experience with smartphones and dispels myths about ad usage. We also talk about the recent report regarding Google’s payment to Apple for being default search engine on iOS (and whether that matters). Direct Audio File Download https://archive.org/download/AdSomeTech002WifesLifeWithIPhoneWithGuestNatalieMcNair/Ad%20Some%20Tech%20002%20-%20Wife%27s%20Life%20with%20iPhone%20-%20with%20Guest%20Natalie%20McNair.m4a

Show Notes: New York Times Article This is the first podcast of the show Ad Some Tech, a digital marketing and technology podcast. We discuss the relationship of how both digital marketing and technology affect each other.  We discuss the current spat between Netflix’s Chief Content Officer, Ted Sarandos, and NBC Universal over viewership figures. Keep up with all sorts of relevant technology and digital marketing news over at my website, www.erikmcnair.com. Direct Audio File Download