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Adam Baker : He Built a Global Brand Without Spending a Dollar on Ads
In this episode of E-Coffee with Experts, we chat with Adam Baker, Founder & CEO of SodaPup, about how he built a global pet brand, without spending a dime on ads.
Adam takes us through his journey from Nike, Under Armour, and Crocs to launching SodaPup, a U.S.-based company making enrichment toys for dogs. He breaks down how smart product strategy, Shopify, and Instagram helped him scale to 48 countries, all organically.
You’ll hear how he used the “Nike playbook” to build a brand people love: focus on the customer, design products with purpose, and let word-of-mouth do the heavy lifting. From viral Lick Mats to user-generated content that fuels sales, Adam shows how you can grow without paid media.
Plus, he dives into how tools like ChatGPT, Synthesia, and Recraft help him save time and stay lean. If you're building a brand with limited budget, this episode is full of practical tips on bootstrapping, marketing, and doing things differently.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:22: Meet Adam & what SodaPup is all about
01:22 - 03:36: From the Coast Guard to Crocs & Nike
03:36 - 05:30: How Adam helped turn Crocs around
05:30 - 06:41: Lessons from working at E-Bags
06:41 - 07:20: Why SodaPup runs on Shopify
07:20 - 09:11: Why Adam jumped into the pet space
09:11 - 11:33: Using Nike’s playbook for dog products
11:33 - 12:38: Designing for dog lovers, not just dogs
12:38 - 14:15: Launching new toys to stay fresh
14:15 - 16:23: Why enrichment toys are so good for dogs
16:23 - 19:51: How fans became their best marketers
19:51 - 20:48: Growing fast through Instagram
20:48 - 23:35: How AI tools help the SodaPup team
23:35 - 25:56: Saving time with ChatGPT & Synthesia
25:56 - 28:19: The 3 pillars that keep SodaPup growing
28:19 - 30:09: Why Adam chose to bootstrap
30:09 - 33:31: Advice for niche brand builders
33:31 - 35:25: What’s next for SodaPup
35:25 - 36:39: Final thoughts
https://www.linkedin.com/in/adam-baker-b9235311
sodapup.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, we chat with Adam Baker, Founder & CEO of SodaPup, about how he built a global pet brand, without spending a dime on ads.
Adam takes us through his journey from Nike, Under Armour, and Crocs to launching SodaPup, a U.S.-based company making enrichment toys for dogs. He breaks down how smart product strategy, Shopify, and Instagram helped him scale to 48 countries, all organically.
You’ll hear how he used the “Nike playbook” to build a brand people love: focus on the customer, design products with purpose, and let word-of-mouth do the heavy lifting. From viral Lick Mats to user-generated content that fuels sales, Adam shows how you can grow without paid media.
Plus, he dives into how tools like ChatGPT, Synthesia, and Recraft help him save time and stay lean. If you're building a brand with limited budget, this episode is full of practical tips on bootstrapping, marketing, and doing things differently.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:22: Meet Adam & what SodaPup is all about
01:22 - 03:36: From the Coast Guard to Crocs & Nike
03:36 - 05:30: How Adam helped turn Crocs around
05:30 - 06:41: Lessons from working at E-Bags
06:41 - 07:20: Why SodaPup runs on Shopify
07:20 - 09:11: Why Adam jumped into the pet space
09:11 - 11:33: Using Nike’s playbook for dog products
11:33 - 12:38: Designing for dog lovers, not just dogs
12:38 - 14:15: Launching new toys to stay fresh
14:15 - 16:23: Why enrichment toys are so good for dogs
16:23 - 19:51: How fans became their best marketers
19:51 - 20:48: Growing fast through Instagram
20:48 - 23:35: How AI tools help the SodaPup team
23:35 - 25:56: Saving time with ChatGPT & Synthesia
25:56 - 28:19: The 3 pillars that keep SodaPup growing
28:19 - 30:09: Why Adam chose to bootstrap
30:09 - 33:31: Advice for niche brand builders
33:31 - 35:25: What’s next for SodaPup
35:25 - 36:39: Final thoughts
https://www.linkedin.com/in/adam-baker-b9235311
sodapup.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]