In this episode of E-Coffee with Experts, our host Ranmay sits down with Sam Page, Head of SEO at InMotion Hosting, to unpack how modern SEO leaders must adapt in an AI-driven search landscape.

With over 20 years of hands-on SEO experience, Sam has led search strategy across agencies and global brands including Amazon Business and Slack. In this conversation, he shares how SEO has shifted from rankings to revenue, why content alone no longer wins, and how off-page signals, brand mentions, and LLM visibility are redefining success.

We talk about:

- SEO forecasting that leadership actually trusts

- Agency vs in-house SEO realities

- Google Helpful Content Update impact

- Programmatic SEO in an AI world

- Internal linking & information architecture today

- Preparing SEO teams for 2026 and beyond

This episode offers practical insights on building resilient, future-proof SEO strategies in the age of AI and large language models.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:10: Introduction

01:10 – 03:45: Sam’s journey into SEO and early career

03:45 – 06:05: Agency SEO vs in-house SEO experience

06:05 – 08:10: Connecting SEO work to real business revenue

08:10 – 10:40: Why SEO teams should not work in silos

10:40 – 12:55: Why content alone is not enough today

12:55 – 14:40: Google update that changed SEO forever

14:40 – 16:05: SEO for Google vs SEO for AI tools

16:05 – 18:00: Technical SEO that still matters

18:00 – 20:10: Programmatic SEO in the AI age

20:10 – 22:20: Internal linking and site structure today

22:20 – 24:30: SEO focus areas for 2026

24:30 – 27:10: Career advice for young SEO professionals

27:10 – 31:10: Rapid-fire questions with Sam

31:10 – 32:40: One career decision Sam would not change

32:40 – 33:26: Final thoughts

 Connect with Sam Page

 https://www.linkedin.com/in/samcpage/

 http://inmotionhosting.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Alaina Corsini, Head of Agency at Red Shark Digital, to break down how modern agencies are using AI to streamline operations, scale content, improve SEO workflows, and empower teams, without sacrificing brand voice, creativity, or humanity.

Alaina shares how her agency integrates AI into onboarding, content creation, website wireframing, and internal operations while maintaining strong human oversight. They dive into how customer journeys are evolving beyond traditional funnels, why long-tail and conversational search matters more than ever, and how personalization is shaping the future of websites.

You’ll also learn how Red Shark Digital captures brand voice at scale, structures internal meetings for innovation, hires in an AI-driven job market, and builds a culture rooted in professionalism, accountability, and community impact.

If you’re a founder, agency owner, marketing leader, or SEO professional navigating AI adoption, this episode delivers real-world insights you can apply immediately.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:25: Introduction

01:25 – 04:40: Alaina’s background and agency journey

04:40 – 07:30: Why AI is changing agency operations

07:30 – 11:00: The future of websites and personalization

11:00 – 14:20: Is the marketing funnel really dead?

14:20 – 18:30: How agencies capture brand voice

18:30 – 22:00: Using AI during client onboarding

22:00 – 25:30: AI in content creation and SEO workflows

25:30 – 28:20: AI tools for website design and wireframes

28:20 – 31:00: Team structure inside a digital agency

31:00 – 34:00: Hiring and skills that matter in an AI world

34:00 – 36:30: Building culture and giving back

36:30 – 39:20: Meetings, innovation, and team feedback

39:20 – 41:45: Final advice for leaders and marketers

 Connect with Alaina Corsini

 https://www.linkedin.com/in/alaina-corsini/

 http://redsharkdigital.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, our host Austin Willman sits down with Erika Braeger, Manager, Organic Growth Strategy at Ten Speed, to break down how modern SEO strategies are built today for B2B SaaS companies. Erika shares how SEO has evolved from keyword stuffing and low-relevance content into a precision-driven discipline focused on ICP research, jobs-to-be-done, and user intent.

They explore how SEO teams can extract real customer insights from sales demos, battle cards, and internal conversations, and why tightly aligned content now matters more than ever. Erika also explains how she uses AI tools like Claude as a strategic collaborator rather than a content replacement, and why SEO fundamentals still win in AI-driven search environments.

The conversation also dives into content freshness strategies, navigating Google’s helpful content updates, and how leaders can build strong SEO teams through thoughtful SOPs, teaching frameworks, and confidence-driven execution.

If you’re a founder, SEO manager, or marketer navigating AI search, declining clicks, and shifting SERPs, this episode will give you a clear framework for building SEO strategies that actually last.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:15: Why SEO Is Changing Fast

01:15 – 02:20: How SEO Has Changed Over The Years

02:20 – 03:20: What “Jobs To Be Done” Means

03:20 – 04:40: How SEO Teams Learn Their Customer

04:40 – 05:45: Using Sales Demos For Content Ideas

05:45 – 06:50: Where Erika Learned SEO

06:50 – 07:55: How Erika Uses AI Personally

07:55 – 09:00: Using AI As A Strategy Partner

09:00 – 10:05: SEO In The Age Of AI Overviews

10:05 – 11:15: Why SEO Fundamentals Still Matter

11:15 – 12:35: Google Helpful Content Updates

12:35 – 13:35: Adding A Real Brand Voice

13:35 – 14:45: Content Refresh vs Content Volume

14:45 – 16:00: How Erika Builds Strong SEO Teams

16:00 – 17:10: Weekly One-On-Ones That Work

17:10 – 18:40: How SEO Teams Keep Learning

18:40 – 19:45: Why Communities Beat Conferences

19:45 – 20:20: Where To Find Erika & TenSpeed

20:20 – 20:35: Final Thoughts

 Connect with Erika Braeger

 https://www.linkedin.com/in/erikabraeger/

 http://tenspeed.io/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, our host Austin Willman sits down with Erika Weiss, Founder and Principal of Elevated Brand, and shares what branding really means today and why it’s no longer optional for founders, agency owners, and marketing leaders.

Drawing on her experience working with household names like Disney and Beachbody, Erika explains how top leaders stay relevant in fast-changing markets, why continuous learning is essential in marketing, and how personal branding has become one of the most effective ways to build trust and drive growth.

You’ll learn:

- What a fractional CMO actually does and when companies need one

- Why people choose brands based on values, not just products

- How to build a personal brand without becoming the bottleneck

- The difference between branding, marketing, and storytelling

- How mission, vision, and values guide real business decisions

- Practical ways to strengthen your brand in the next 7 days

If you’re a founder, agency owner, CMO, or marketer looking to build credibility, stand out in your market, and create long-term brand value, this episode will reshape how you think about branding.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 02:05: Why Always Learning Matters In Marketing

02:05 – 05:00: How To Learn Without Adding More Work

05:00 – 06:35: Preparation Beats Execution Every Time

06:35 – 09:00: What A Fractional CMO Actually Does

09:00 – 10:30: Why Experience Is What Clients Pay For

10:30 – 12:00: Brand Is More Than A Logo

12:00 – 14:00: Why People Buy Brands, Not Products

14:00 – 15:30: Founder Stories Build Stronger Brands

15:30 – 17:30: Why Personal Branding Matters Today

17:30 – 19:00: How To Start A Personal Brand Simply

19:00 – 21:10: Should Your Business Depend On You?

21:10 – 23:10: How Future Marketers Learn Branding

23:10 – 25:10: Every Touchpoint Shapes Your Brand

25:10 – 27:30: How To Reset Your Brand Identity

27:30 – 29:20: What To Do In The Next 7 Days

29:20 – 30:16: Final Thoughts On Authentic Branding

 Connect with Erika Weiss

 https://www.linkedin.com/in/erika-haendel-weiss/

 https://erika-weiss.carrd.co/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, we sit down with Patrik Connole, Director Of Organic Marketing at Oozle Media, to break down what actually matters in modern SEO, agency growth, and leadership in a post-AI world.

Patrik shares how he spent over a decade at one agency, scaling from a $14/hour SEO specialist to leading organic strategy and operations, while most marketers job-hop every two years. We dive deep into agency leadership frameworks, empowering teams without losing control, and why obsession with rankings is killing real results.

You’ll also learn how AI search, Google overviews, and zero-click SERPs are reshaping SEO — and why brand authority, content depth, and trust now outperform traditional keyword tactics. Patrik explains why blogging still works in 2026, how to structure content for both humans and AI, and how agencies should talk to clients about ROI when attribution is broken.

If you’re a founder, agency owner, SEO leader, or marketer trying to future-proof your growth strategy, this episode is a must-watch.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:10: Why Staying One Decade At One Agency Is Rare

01:10 – 02:15: Finding The Right Culture Instead Of Chasing Money

02:15 – 03:40: Growing From $14/Hour SEO To Leadership

03:40 – 05:00: Learning vs Doing: How To Balance Both

05:00 – 06:40: Why Competitive People Grow Faster In Agencies

06:40 – 08:10: What A Director Of Organic Marketing Actually Does

08:10 – 10:00: Letting Go Of Control Without Losing Quality

10:00 – 12:10: Levels System: Training Teams To Think For Themselves

12:10 – 14:20: How To Spot A Players vs Everyone Else

14:20 – 16:10: The Sandbox Method For Empowering Teams

16:10 – 18:00: Why Niching Makes Agencies More Profitable

18:00 – 20:40: Simple SEO Workflow: Audit, Plan, Execute, Review

20:40 – 23:10: Meetings, Cadence, And Avoiding Team Chaos

23:10 – 25:00: Why SEO Rankings Matter Less Than Ever

25:00 – 27:20: What AI Search Changed About SEO Forever

27:20 – 29:40: Why Blogging Still Works In 2026

29:40 – 32:00: Writing Content For Humans And AI

32:00 – 34:30: Explaining SEO ROI When Tracking Is Broken

34:30 – 37:20: Using Events To Build Authority And Leads

37:20 – 40:59: Final Advice For Agency Owners And Marketers

 Connect with Patrik Connole

 https://www.linkedin.com/in/patrik-connole/

 http://oozlemedia.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, our host Austin Willman sits down with Vladyslav Zhovtenko, CEO of RedTrack, to unpack what really happened to attribution after iOS 14, iOS 17, and the death of reliable pixels.

Vlad explains why most advertisers are unknowingly sending incomplete conversion data back to platforms like Meta, Google, and TikTok, and how that single gap is costing brands up to 30% in lost ROAS.

We dive deep into:

• Why dashboards alone no longer matter
• How Meta’s match score impacts campaign performance
• The real value of first-party data in paid media
• Why agencies struggle to prove value in multi-touch funnels
• How RedTrack restores the feedback loop between spend and revenue
• What founders and agencies must focus on heading into 2026

We also explore pricing strategy in SaaS, why RedTrack removed low-tier plans, how AI and GenSearch are reshaping content marketing, and why owning your data is the most important move agencies can make for the future.

If you run paid ads, manage clients, or lead a SaaS or ecommerce brand, this episode will change how you think about attribution, AI, and performance marketing.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 02:40: Why Pixels Stopped Working After iOS Updates

02:40 - 04:15: What Happens When Ad Platforms Lose Data

04:15 - 06:10: Why Sending Data Back To Meta Matters

06:10 - 08:05: How Better Data Improves ROAS By 30%

08:05 - 10:00: Dashboards vs Real Ad Optimization

10:00 - 12:30: Match Score And First-Party Data Explained

12:30 - 15:20: Pricing Lessons From Removing Cheap Plans

15:20 - 18:00: Why Cheap Agency Offers Don’t Work

18:00 - 20:40: How Paid Ads And Funnels Work Today

20:40 - 24:00: Writing Content For Humans, Not Algorithms

24:00 - 27:40: Using AI To Create Content Faster

27:40 - 30:10: How Gen Search Is Changing SEO

30:10 - 33:20: Why Owning Your Data Matters For 2026

33:20 - 36:00: Training AI With Your Own Data

36:00 - 39:00: Using AI To Ask Better Questions

39:00 - 41:30: Final Advice For Agencies And Founders

41:30 - 43:52: Final Thoughts

 https://www.linkedin.com/in/zhovtenko/

 https://www.redtrack.io/

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: https://www.linkedin.com/company/digital-web-solutions.

In this episode, Austin Willman sits down with Sean Chaudhary, Founder at AlchemyLeads, to unpack how a scrappy SEO agency grew into a seven-figure business by focusing on outcomes, not tactics.

Sean shares the real story behind Alchemy Leads, how reading The Alchemist at rock bottom shaped the company’s philosophy, and why most agencies lose clients by obsessing over SEO checklists instead of money. They dive deep into AI SEO, GEO, link building, paid ads, automations, and why SEO still compounds better than any channel, even in an AI-first world.

You’ll also learn:

- Why month-to-month contracts force better delivery

- How AI SEO actually works (and when it doesn’t)

- Why relationships still beat automation in link building

- How to “guinea pig” new services without risking clients

- Why revenue-first marketing outperforms niche obsession

This episode is a must-watch for founders, marketers, and agency owners navigating SEO, AI, and growth in 2025.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:05: Introduction

01:05 – 03:00: The Meaning Behind Alchemy Leads

03:00 – 05:10: Turning Nothing Into A Real Business

05:10 – 07:20: SEO Is Not The Product, Revenue Is

07:20 – 09:00: SEO vs Paid Ads: What Works Faster

09:00 – 11:30: Door-to-Door Sales Lessons That Still Matter

11:30 – 13:30: Building A Culture Where Everyone Speaks Up

13:30 – 15:00: Exit Interviews And Learning From Lost Clients

15:00 – 17:30: Testing New Ideas Without Risking Clients

17:30 – 20:10: How A Client Problem Became A New Product

20:10 – 22:20: When Custom Work Beats Standard Packages

22:20 – 24:40: What People Really Mean By “AI SEO”

24:40 – 26:40: Why SEO Still Wins Long Term

26:40 – 28:30: Choosing Lifestyle Over Endless Growth

28:30 – 30:10: Why Human Support Is Becoming A Flex

30:10 – 33:00: Why Link Building Still Matters

33:00 – 35:00: The Dead Internet And SEO Reality

35:00 – 37:10: AI Hype, Bubbles, And What’s Coming Next

37:10 – 38:35: Final Thoughts

 Connect with Sean Chaudhary

 https://www.linkedin.com/in/thechiefalchemist/

 http://alchemyleads.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay sits down with Brandi Lilley, Founder & CEO of Luneer Mgmt, to break down how she built a full-service agency during COVID, and scaled it almost entirely through referrals and operational systems.

Brandi shares how her background in theater taught her flexibility as a founder, the exact systems that helped her convert better clients, and why tools like HoneyBook played a major role in professionalising her business.

From CRM workflows and automation to client experience, work-life balance, and founder wellbeing, this conversation is packed with practical insights for agency owners and service-based entrepreneurs.

You’ll also hear real client success stories, including how smart systems helped double and triple revenue, and Brandi’s honest take on AI, uncertainty, and preparing businesses for 2026 and beyond.

If you’re a founder, marketer, consultant, or agency owner looking to scale with clarity, not chaos, this episode is for you.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:29: Introduction

00:29 – 01:40: How Luneer Management started during COVID

01:40 – 02:30: From helping friends to running an agency

02:30 – 03:42: Theater skills that help in business

03:42 – 04:49: Systems that increased bookings and revenue

04:49 – 06:40: Early founder struggles and long workdays

06:40 – 07:11: Working from anywhere and staying flexible

07:11 – 08:06: Managing work-life balance as a founder

08:06 – 09:26: How referrals became the main growth channel

09:26 – 12:20: Client success stories using better systems

12:20 – 13:27: Thoughts on AI and the future of business

13:27 – 13:42: How to get in touch with Brandi

13:42 – 14:18: Final Thoughts

 Connect with Brandi Lilley

 https://www.linkedin.com/in/brandililley/

 https://www.luneermgmt.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, host Austin Willman sits down with Dmitriy Peregudov, Founder & CEO at Giftsenda.

Dmitriy shares how he scaled a niche e-commerce gifting business into a 70% B2B, enterprise-focused company serving clients in over 200 countries. We break down how localized fulfillment eliminates tariffs, why SEO still outperforms paid ads long-term, and how AI is changing, but not replacing, real marketing strategy.

You’ll also learn:

- Why gifting can outperform traditional outbound sales

- How to “buy the right” to someone’s attention ethically

- Where AI fits into modern SEO and content workflows

- How to measure customer quality beyond surface-level metrics

- The role of culture, ownership, and continuous improvement in scaling teams

If you’re a founder, marketer, agency owner, or sales leader looking for smarter ways to drive recurring revenue, improve conversion rates, and future-proof your marketing strategy, this episode is for you.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:15: Welcome & guest introduction

01:15 – 03:10: How the business started

03:10 – 05:00: Moving from consumer to B2B

05:00 – 07:20: Solving global shipping problems

07:20 – 10:00: Where customers come from today

10:00 – 13:10: Using gifting in sales and marketing

13:10 – 16:00: Why gifting works better than cold outreach

16:00 – 19:30: SEO, AI, and search changes

19:30 – 22:30: Measuring customer quality and ROI

22:30 – 25:00: What matters most for growth

25:00 – 28:00: Company culture and core values

28:00 – 30:30: Final thoughts and where to connect

 Connect with Dmitriy Peregudov

 https://www.linkedin.com/in/dmitriy-peregudov/

 https://www.giftsenda.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Jake Tlapek, Chief Growth Officer at Finch, to break down what actually works in 2026.

Jake shares why personal branding is no longer optional for agency owners, founders, and marketing leaders, and how human-centric content has become a shortcut to trust, referrals, and deal flow. They dive deep into omnichannel marketing, why analytics alone can’t explain growth anymore, and how marketing efficiency ratio (MER) is replacing outdated metrics like clicks and impressions.

You’ll also learn:

→ Why relationship-driven marketing beats “value content”

→ How to quantify brand and content investments

→ Why video volume matters more than viral hits

→ How SEO, paid media, DSP, and content now work together

→ When it makes sense to sacrifice margin for growth

If you’re a founder, CMO, marketer, or agency leader trying to grow in a noisy, AI-driven market, this episode will shift how you think about marketing entirely.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 02:10: Introduction

02:10 – 06:30: Why personal brands drive agency growth

06:30 – 10:40: Do you need a personality to make content?

10:40 – 14:30: Trust and relationships matter more than data

14:30 – 18:30: Why content volume beats viral success

18:30 – 22:40: Measuring brand without vanity metrics

22:40 – 27:20: What omnichannel marketing really means

27:20 – 31:10: How SEO and paid ads are changing

31:10 – 34:40: Marketing efficiency ratio explained

34:40 – 38:30: How much to spend on marketing

38:30 – 40:28: Final Thoughts

 Connect with Jake Tlapek

 https://www.linkedin.com/in/jacob-tlapek-10b55962/

 http://finch.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./