In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.

Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.

The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale.

This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:05: Introduction

01:05 - 03:00: What makes Coalition different today

03:00 - 05:10: Why SEO is getting harder

05:10 - 07:20: Is PPC becoming the safe option

07:20 - 10:00: AI search and ecommerce explained

10:00 - 12:20: Reviews and social proof in AI rankings

12:20 - 14:40: Turning reviews into SEO assets

14:40 - 17:00: Visual content, video, and AI tools

17:00 - 18:40: SEO now works across many platforms

18:40 - 21:10: Hiring in a modern agency

21:10 - 23:30: Testing skills without overusing AI

23:30 - 25:10: Avoiding bottlenecks as a leader

25:10 - 27:40: Incentives, transparency, and culture

27:40 - 28:44: Final thoughts

 Connect with Jordan Brannon

https://www.linkedin.com/in/jordanbrannon/

https://coalitiontechnologies.com/

https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs.

Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative.

We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies.

We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy.

If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:15: Introduction

01:15 - 03:40: What Linqia is and how the company helps brands

03:40 - 06:00: Why influencer marketing is growing fast again

06:00 - 08:55: Influencers as content creators vs media channels

08:55 - 12:00: Big influencers vs small influencers explained

12:00 - 14:45: How influencer marketing fits the full funnel

14:45 - 17:20: Using influencer content across ads and websites

17:20 - 19:40: Long-term creator partnerships and ambassadors

19:40 - 22:30: Using trends and cultural moments the right way

22:30 - 25:10: Team values, speed, and decision making at Linqia

25:10 - 28:10: AI, trust, and the future of influencers

28:10 - 29:24: Final thoughts

 Connect with Daniel Schotland

 https://www.linkedin.com/in/dschotland/

 http://linqia.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.

Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.

You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Introduction

00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead

02:20 - 03:30: What Second Nature does and who they help

03:30 - 05:00: Managing multiple roles in a startup

05:00 - 06:30: How to manage time and set priorities

06:30 - 08:10: Using AI to publish content faster

08:10 - 09:50: AI for research and content creation

09:50 - 11:10: SEO challenges in health and nutrition

11:10 - 12:30: Helpful content vs ranking-focused SEO

12:30 - 14:00: Ranking in AI search and Google overviews

14:00 - 15:30: Why subject-matter expertise matters

15:30 - 17:10: The future of SEO with AI

17:10 - 18:20: One key SEO tip for health brands

18:20 - 18:53: Final Thoughts

 Connect with Robbie Puddick

 http://linkedin.com/in/robert-puddick

 https://www.secondnature.io/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of eCoffee with Experts, Austin Willman sits down with Angie Nwandu, CEO/ Founder at The Shade Room Media Company, to unpack how media, culture, and trust are evolving in a post-AI, social-first world.

Angie shares how launching The Shade Room during a major media disruption shaped her mindset as a founder and why every new wave of change presents opportunity for leaders who stay adaptable.

From AI-generated news and declining trust in traditional media to the rise of streamers, TikTok creators, and niche communities, this conversation dives deep into the future of media and marketing.

You’ll hear how The Shade Room uses social listening to build one of the most loyal online communities, why brand perception now matters more than impressions, and how authenticity is becoming the biggest differentiator as AI content floods the internet.

Angie also explains what she looks for when hiring, how intuition and psychology drive virality, and why niche communities outperform mass audiences.

This episode is a must-watch for founders, marketers, media executives, and creators navigating AI, content strategy, digital PR, and modern brand building.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:00: Introduction

01:00 – 03:00: How media shifted from websites to social feeds

03:00 – 05:00: Why disruption creates new opportunities

05:00 – 06:40: Why bad news gets clicks but isn’t shared

06:40 – 07:45: How social media changes content behavior

07:45 – 09:00: What success metrics matter today

09:00 – 10:20: Why brand trust beats impressions

10:20 – 12:00: How AI is changing and confusing media

12:00 – 13:30: Why people trust The Shade Room

13:30 – 15:10: How community shapes content decisions

15:10 – 17:30: How Angie hires for intuition and taste

17:30 – 19:00: Why psychology matters more than analytics

19:00 – 21:00: How social listening built The Shade Room

21:00 – 22:30: Why naming the community increased loyalty

22:30 – 24:00: Why niche communities are the future

24:00 – 25:30: New ways brands partner with media

25:30 – 27:10: Why small creators drive bigger impact

27:10 – 28:40: TikTok Shop and creator trust

28:40 – 29:41: Final thoughts

 Connect with Angelica Nwandu

 https://www.linkedin.com/in/angelica-nwandu-2a866753/

 http://theshaderoom.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments.

Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies.

With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years.

You’ll learn:

- How to build trust before sales conversations even begin

- Why traffic is a misleading metric in the age of AI summaries

- The role of authority content, case studies, and brand perception

- How to market to engineers, executives, and stakeholders simultaneously

- Why focusing on conversions beats chasing clicks

If you sell high-consideration B2B services or products, this conversation will change how you think about growth.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:41: Introduction

00:41 - 02:20: Eric’s Journey Into Web Development & Optimization

02:20 - 03:55: Bootstrapping BuildCreate From a Basement

03:55 - 05:55: Early Challenges: First Clients & Cash Flow

05:55 - 07:45: Identifying the Right B2B Client Fit

07:45 - 09:30: Niching Down Into Manufacturing & B2B Tech

09:30 - 11:15: Systems for Predictable Project Delivery

11:15 - 12:40: Why B2B Sales Cycles Take So Long

12:40 - 14:30: Content That Keeps Long Deals Alive

14:30 - 16:00: Marketing to Multiple B2B Stakeholders

16:00 - 18:05: AI Search, Reduced Traffic & Visibility Shifts

18:05 - 19:20: Why Traffic Is a Vanity Metric

19:20 - 21:10: Client Story That Led to Acquisitions

21:10 - 22:41: Final Thoughts

 Connect with Eric Lynch

 https://www.linkedin.com/in/eric-lynch-87233728/

 https://buildcreate.com/services/digital-marketing/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification.

Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026.

He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency.

If you're a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:45: Introduction

00:45 – 01:55: How Cassiopeia started during the pandemic

01:55 – 03:05: Early challenges of running an agency alone

03:05 – 04:15: How Arthur qualifies and filters clients

04:15 – 05:45: Marketing channels that bring warm leads

05:45 – 06:45: SEO and AI readiness checklist overview

06:45 – 08:20: Content, authority, and technical SEO basics

08:20 – 09:00: Website speed and performance checks

09:00 – 10:20: French vs English market SEO differences

10:20 – 11:15: AI impact on SEO in 2026

11:15 – 12:10: Why content should be written for humans

12:10 – 13:20: Favourite client success story

13:20 – 14:00: Helping clients own their digital assets

14:00 – 15:01: Final Thoughts

 Connect with Arthur Cotton

 https://www.linkedin.com/in/arthurcotton/

 https://cassiopea.ca/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, host Ranmay speaks with Raycheal M. Proctor, Founder & Marketing Director at Unlimited Mixed Marketing, about what’s really happening in SEO, omnichannel marketing, and B2B growth as we move toward 2026.

Raycheal shares her journey from the early days of digital marketing, when SEO was still experimental, to building an agency focused on strong systems, delegation, and scalable foundations. She explains why many agencies struggle to serve enterprise clients and why true growth starts with clear processes and aligned teams.

The conversation explores how AI and LLM-driven search are reshaping marketing, why SEO still plays a critical role in omnichannel success, and what kind of content actually influences long B2B buying cycles.

Raycheal also breaks down common mistakes teams make with account-based marketing, omnichannel execution, and sales-marketing alignment — even when using advanced tools.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:45: Introduction

00:45 – 02:15: Raycheal’s Early Digital Marketing Journey

02:15 – 03:05: Why She Started Her Own Agency

03:05 – 04:10: Moving From Job to Agency Founder

04:10 – 05:20: The Key Change Agencies Must Make to Scale

05:20 – 06:35: Decisions That Helped the Agency Grow

06:35 – 07:55: What Really Changed in SEO During 2025

07:55 – 09:05: Preparing for Marketing in 2026

09:05 – 10:35: Why SEO Still Matters in an AI World

10:35 – 12:05: What Content Works Best in B2B Today

12:05 – 13:30: Why Omnichannel Campaigns Often Fail

13:30 – 14:45: The Biggest ABM Mistake Teams Make

14:45 – 15:55: Thoughts on AI Tools and Automation

15:55 – 18:30: A Client Story That Shows SEO Power

18:30 – 19:23: Final Thoughts

 Connect with Raycheal M. Proctor

 https://www.linkedin.com/in/raychealproctor/

 https://www.unlimitedmixedmarketing.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands.

Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers.

We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November.

If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:33: Introduction

00:33 – 02:55: Danielle’s Journey Into Marketing

02:55 – 04:10: Building Her First Website

04:10 – 05:35: Advice For New Marketers

05:35 – 07:40: Why Client Retention Matters More

07:40 – 08:55: Selling The Right Services

08:55 – 11:00: Managing Remote Teams

11:00 – 12:45: Creating Team Culture Remotely

12:45 – 14:30: How Search And SEO Are Changing

14:30 – 15:55: Preparing For AI And LLM Search

15:55 – 16:55: Favorite AI Marketing Tools

16:55 – 18:45: Future Of Ecommerce Shopping

18:45 – 20:30: Black Friday Success Story

20:30 – 21:30: Where To Find Danielle

21:30 – 21:54: Final Thoughts

 Connect with Danielle Schermerhorn

 https://www.linkedin.com/in/danielleschermerhorn/

 https://ateliercommerce.com/solutions/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay sits down with Andy Headington, CEO at Adido, to break down what really drives growth for travel brands today. With over 20 years in SEO, paid search, and digital strategy, Andy shares practical lessons from building and scaling a specialist travel marketing agency.

The conversation covers how travel brands actually win bookings in 2025 and beyond, why many companies overspend on Google Ads, and how missing data, especially phone call tracking, leads to wasted marketing budgets. Andy explains why better attribution, CRM integration, and understanding customer journeys matter more than chasing clicks.

You’ll also hear Andy’s honest take on AI and search, what will change in SEO and PPC by 2026, and why strong, human-written content is becoming even more important in an AI-driven search landscape. He shares common content and tracking mistakes, plus real-world examples where poor data decisions cost brands thousands.

This episode is ideal for founders, CMOs, marketing leaders, and agencies working in travel, hospitality, or service-based businesses who want clearer reporting, smarter ad spend, and sustainable growth.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:45: Introduction

00:45 – 02:30: Andy’s journey from university to agency founder

02:30 – 04:20: How SEO and Google Ads changed his career

04:20 – 05:45: Why travel marketing works differently

05:45 – 07:30: How travelers discover brands today

07:30 – 09:00: The biggest marketing mistake travel brands make

09:00 – 10:35: Why data and tracking matter for growth

10:35 – 12:05: How AI will affect SEO and paid ads

12:05 – 13:45: Content mistakes that hurt search rankings

13:45 – 15:20: Why phone call tracking is critical

15:20 – 16:50: Career advice for young marketers and founders

16:50 – 18:10: A costly ad spend mistake explained

18:10 – 18:50: Final Thoughts

 Connect with Andy Headington

 https://www.linkedin.com/in/andyheadington/

 http://adido-digital.co.uk/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman chats with Patrick Cunningham, Director & Co-Founder at Indulge, about how technical agencies can meaningfully use AI to elevate software quality, sales outreach, and long-term client value.

Patrick explains the discipline of human-centered research (talking to real users), how account-based AI research warms high-value leads, and why experienced developers remain essential even as tools like Claude Code and Codex accelerate delivery.

He walks through a real case (the My Breastfriend health app), showing how AI helped ship more secure, better-tested code — and why some projects should never be vibecoded without expert audits.

If you’re a founder, product lead, agency director, or marketer exploring AI for dev workflows, security, or ABM, this episode delivers practical frameworks, risk questions (GDPR/payment data), and a roadmap for blending human expertise with modern tooling.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: Introduction

01:10 - 02:25: What Patrick and Indulge actually do

02:25 - 03:55: Why human listening still matters with AI

03:55 - 05:10: Real user feedback vs AI assumptions

05:10 - 07:05: Using AI to find the right clients

07:05 - 08:45: Warming leads with account-based research

08:45 - 10:20: Why in-person meetings still work best

10:20 - 12:05: The tech stack Indulge uses today

12:05 - 13:55: How AI changes software development

13:55 - 15:45: Building a real health app with AI

15:45 - 17:40: Speed vs quality in AI-built software

17:40 - 19:55: The risks of vibecoding

19:55 - 22:05: When cheap apps become expensive

22:05 - 24:10: How agencies should use AI properly

24:10 - 26:00: Will AI replace developers?

26:00 - 28:20: Advice for new developers

28:20 - 30:27: Final thoughts

 Connect with Patrick Cunningham

 https://www.linkedin.com/in/patrickjcunningham/

 https://indulge.digital/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./