In this episode of E-coffee with Experts, our host Austin chats with Steve Cozzolongo, Partner and CMO at Digital Position, to unpack how smart content, nimble execution and human judgment beat noise, even in an AI-heavy world.

From Black Friday readiness to pricing retainers, Steve explains why content is the common denominator across PPC and SEO, how agencies should treat themselves as a client, and why rapid pivots during peak promos win.

He shares practical tactics: server-side tracking to improve ML-driven bidding, authentic Reddit/community engagement for trust and discovery, AI+automation for research and transcripts (but real humans for responses), and tailored offers that deliver results within 30 days.

If you run or lead e-commerce, SaaS, or a marketing team, you’ll get actionable takeaways on client acquisition, retention, creative production models, and building a team culture that scales.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:38: Introduction

00:38 – 02:05: What his agency does and content-first approach

02:05 – 03:18: Why content matters more than channels

03:18 – 04:45: Staying innovative without chasing every trend

04:45 – 06:10: How shoppers think during Black Friday season

06:10 – 07:35: Why brands must stay flexible with promos

07:35 – 09:32: How they price SEO, PPC, and content services

09:32 – 10:45: Building the right packages for different clients

10:45 – 12:30: Where their leads and new clients come from

12:30 – 14:12: What makes cold outreach actually work today

14:12 – 15:48: Fast wins: SEO audits, AI checks, and tracking

15:48 – 17:22: How they use Reddit for trust and community

17:22 – 18:50: The process behind creating Reddit content

18:50 – 20:10: How AI and tools help their workflow

20:10 – 21:20: Why they stopped building their own software

21:20 – 22:40: Their motto and focus going into 2026

22:40 – 24:10: Sharing everything openly (no secret sauce)

24:10 – 25:45: The real competitive advantage for agencies

25:45 – 27:18: Importance of team culture and relationships

27:18 – 28:15: Content as the core of all marketing channels

28:15 – 29:06: Final Thoughts

 Connect with Stephen Cozzolongo

 https://www.linkedin.com/in/stephencozzolongo

 http://www.digitalposition.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin chats with Michal Burger, CEO at eM Client, reveals how eM Client became one of the world’s most adopted email solutions, and why millions of users are actively moving away from Microsoft Outlook.

Michal breaks down the early days of building a reliable, stable alternative to Outlook, how they scaled from a three-person team to serving enterprise clients with 100,000+ seats, and why data ownership, privacy, and the “new Outlook disaster” have triggered a massive global migration.

We also explore eM Client’s SEO-first growth engine, how AI search and comparison pages drive conversions, and what founders can learn from their affiliate and in-country partner strategy.

If you're a founder, marketer, or tech leader looking to understand product-led growth, SEO acquisition, email productivity, or the shift toward non-US software alternatives, this episode delivers deep insights you won't find anywhere else.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:22: Introduction

00:22 - 01:00: Living in Prague & Guest Background

01:00 - 02:20: What eM Client Is & Why It Was Created

02:20 - 03:40: Competing With Microsoft Outlook

03:40 - 04:20: Why eM Client Works for Big Companies

04:20 - 05:10: Clean Design & Easy User Experience

05:10 - 06:30: Moving From Outlook or Webmail

06:30 - 08:00: Issues With the New Outlook

08:00 - 09:20: Privacy, Security & Data Ownership

09:20 - 10:45: Global Demand for Non-US Tech Tools

10:45 - 12:00: Why Enterprises Are Leaving Outlook

12:00 - 13:10: How Users Find eM Client Through SEO

13:10 - 14:00: Power of Reviews & Comparison Pages

14:00 - 15:10: AI Search & Organic Growth

15:10 - 16:40: Affiliate Partners & Local Market Strategy

16:40 - 17:20: Why Local Partners Build Trust

17:20 - 18:20: Content, Thought Leadership & Social Channels

18:20 - 19:00: Where to Find eM Client Online

19:00 - 20:57: Final Thoughts

 Connect with Michal Burger

 https://www.linkedin.com/in/michalburger/

 http://emclient.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Ciaran Connolly, Founder of ProfileTree, reveals how he grew his digital agency from a small operation into an award-winning content and SEO powerhouse.

Ciaran breaks down the exact strategies behind building 3,500+ articles, thousands of videos, and a multi-channel content machine—plus why most agencies struggle with differentiation in 2025.

He shares the impact of AI on content creation, why informational content is now a commodity, and how SMEs must rethink their SEO priorities as AI overviews and LLM-powered search reduce organic visibility.

He also talks about digital PR, topical authority, schema, accessibility signals, and how his agency integrates video to drive reach, rankings, and conversions.

You’ll learn why 60% of marketing roles may disappear by 2028, the non-negotiable skills modern marketers must develop, and real client case studies, including how one manufacturing company increased revenue by 25% using SEO, video, and AI-supported strategy.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:32: Introduction

00:32 - 02:00: Ciaran’s journey and how ProfileTree began

02:00 - 03:20: Growing the agency through content and video

03:20 - 04:45: Early thoughts on AI and ChatGPT

04:45 - 06:05: How AI changed client needs and content work

06:05 - 07:10: Why agencies struggle to stand out

07:10 - 08:20: What content still works in AI search

08:20 - 10:00: Why video is key for reach and SEO

10:00 - 11:20: How their team creates videos every two weeks

11:20 - 13:00: Technical SEO that still matters in 2025

13:00 - 14:35: Skills marketers must learn for the future

14:35 - 15:45: Ciaran’s top client success story

15:45 - 16:30: Advice for young entrepreneurs

16:30 - 17:25: Rapid-fire questions

17:25 - 17:39: Final Thoughts

 Connect with Ciaran Connolly

 https://www.linkedin.com/in/ciaranconnolly/

 https://profiletree.com/services/digital-strategy/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Vincent Lee, CEO of INFINI Marketing, and breaks down the brand-first marketing system that helped his agency generate over $500M in client revenue.

Vincent shares how he grew companies from $1M to $20M, how to fix rising acquisition costs, and why most SEO and AI strategies fail without a strong brand foundation.

You’ll learn why branding influences cost per lead, why many marketing tactics appear “dead” due to ineffective tracking, and how agencies and founders should adapt for 2026. Vincent also explains the difference between quality and quantity in SEO, how LLM rankings are shifting, and why authenticity is going to define winners in the AI era.

If you're a founder, marketer, or agency leader looking to scale revenue, build stronger brand authority, and future-proof your marketing strategy, this episode is packed with actionable insights.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:28: Welcome & Guest Introduction

00:28 - 02:44: Vincent’s Journey From Designer to CEO

02:44 - 03:56: Growing Clients to $50M+ in Revenue

03:56 - 05:04: Serving Many Industries Easily

05:04 - 06:06: Why Brand-First Marketing Matters Most

06:06 - 07:11: SEO, AI Searches & What Really Works

07:11 - 08:59: Rising Ad Costs & Brand Impact on CPL

08:59 - 10:53: What Marketing Tactics Don’t Work Anymore

10:53 - 12:29: Predictions for Marketing in 2026

12:29 - 13:29: Vincent’s Top AI Tools

13:29 - 14:49: Clients They Avoid & Startup Advice

14:49 - 16:02: Rapid-Fire Questions

16:02 - 17:05: How to Reach Vincent Lee

17:05 - 17:48: Final Thoughts

 Connect with Vincent Lee

 https://www.linkedin.com/in/vincent-lee-96260a17/

 https://www.infinimarketing.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, our host Austin Willman talks with Maria Harrison, President at Bullseye Strategy, about what truly keeps clients on retainer, and why technology and ROAS are just table stakes.

Maria explains how her agency built a retention-first playbook: rigorous onboarding, expectation-setting from day one, hiring for extreme passion, and operationalizing human moments that create raving fans.

She walks through how Bullseye balances technical SEO, content authority, and evolving AI/LLM visibility strategies while preserving a people-first approach. Learn practical tactics for interviewing clients (it’s mutual), mapping processes that reduce friction, and aligning teams around core values like curiosity, excellence, and urgency.

If you run or lead an agency, manage marketing teams, or are a founder who wants to convert clients into advocates, this episode gives concrete frameworks for building trust, improving client communication, and surfacing real-time wins (and losses) to strengthen relationships.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:41: Welcome + Guest Introduction

00:41 - 02:36: Why Client Relationships Matter Most

02:36 - 03:33: What Keeps Clients Long-Term

03:33 - 06:40: How Bullseye Builds Strong Processes

06:40 - 09:15: Onboarding Clients the Right Way

09:15 - 11:25: Sharing Good & Bad News Quickly

11:25 - 14:40: Bullseye’s Core Values Explained

14:40 - 17:10: Passion, Excellence & Curiosity

17:10 - 21:00: Choosing the Right Clients

21:00 - 23:20: How AI Is Changing Marketing

23:20 - 26:13: Getting Into AI Overviews

26:13 - 30:31: Ranking in LLM Search

30:31 - 31:47: Off‑Site Authority & SEO Basics

31:47 - 32:04: SEO Isn’t Dead, It’s Changing

32:04 - 33:03: Final Thoughts

 Connect with Maria Harrison

 https://www.linkedin.com/in/mharrison/

 https://bullseyestrategy.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, host Ranmay sits down with Adam Jones, Agency Owner at Pullman Marketing, to discuss how SEO, content strategy, and AI are reshaping modern agencies.

Adam shares his 20-year journey from building early WordPress sites and mastering video-driven SEO in 2008, to running a multi-specialist agency supporting clients across web, search, video, and digital advertising.

Adam breaks down the biggest shifts in search, why AI is accelerating execution but not replacing human-driven brand strategy, and how emotional storytelling continues to influence buyer behaviour.

He also explains why founders must focus on decision-driving content, how to use client-specific language models to improve conversions, and the surprising resurgence of print in a digital world.

You’ll learn what new marketers often get wrong, why “race-to-mediocrity” AI content fails, how to scale your agency without over-investing in tools, and why right-sizing your solutions is essential for long-term growth.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:28: Welcome and guest introduction

00:28 - 01:45: How Adam started in websites and early SEO

01:45 - 03:10: Using video backlinks to rank fast in 2008

03:10 - 04:22: Starting Pullman Marketing and early challenges

04:22 - 06:42: Mindset shift from quick work to strategic growth

06:42 - 08:40: How AI tools are changing SEO and marketing

08:40 - 09:55: Why human emotion still drives buying decisions

09:55 - 11:15: Creating content that builds brand trust

11:15 - 13:22: Adam’s top AI tools and how he uses them

13:22 - 15:12: Adam’s favorite client story

15:12 - 16:16: Advice for young agency founders

16:16 - 16:28: Final thoughts and wrap-up

 Connect with Adam Jones

 https://www.linkedin.com/in/adammosesjones/

 https://pullmanmarketing.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Alfie Bektas, Performance and Growth Marketing Specialist at PetLab Co., reveals how one of the world’s fastest-growing pet supplement brands scaled across the US, UK, Canada, and Europe by rethinking creative, localization, funnels, and acquisition strategy.

Alfie breaks down what 20 years in performance marketing has taught him — from managing paid social in the early days of Facebook to leading international DTC growth. He shares how PetLab built an always-on creative engine, why genuine testimonials outperform AI-generated visuals, and how brands can adapt messaging for each market without losing identity.

You’ll learn the strategic growth levers he pulled when entering the UK market, how PetLab refines funnels for different consumer mindsets, and why humor, cultural nuance, and local cues matter more than ever in global expansion. Alfie also dives into the future of DTC acquisition, discussing AI, incrementality, YouTube Shorts, Demand Gen, measurement challenges, and why brands must shift from last-click thinking to true incremental value.

If you’re a founder, marketer, or leader scaling a DTC or subscription-based business, this episode is packed with actionable lessons on creative strategy, localization, funnel optimization, and full-funnel measurement.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:22: Introduction and welcome to the episode.

00:22 - 00:48: Alfie’s background and how he started in marketing.

00:48 - 01:45: PetLab Co.’s story and global growth journey.

01:45 - 04:08: How AI is changing creative and paid search marketing.

04:08 - 05:12: First growth levers Alfie pulled as Regional Director.

05:12 - 07:40: Localizing PetLab for the UK market and adjusting funnels.

07:40 - 10:38: Fine-tuning creative, landing pages, and cultural cues for each region.

10:38 - 11:17: Why UK content needs more humor than US content.

11:17 - 13:44: How PetLab drives subscription revenue with long-term content.

13:44 - 17:15: Emerging DTC trends for 2026 and the future of measurement.

17:15 - 17:57: Final thoughts and how to connect with Alfie.

 Connect with Alfie Bektas

 https://www.linkedin.com/in/ACoAAAeyjCUBDvkzOU6D-CqYxAhS1bKSGTgu3hM

 https://thepetlabco.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay speaks with Tim Naughton, Founder of Heady, a full-stack marketing agency specializing in the fast-growing cannabis industry.

Tim breaks down what makes cannabis SEO uniquely challenging—from competitors editing each other’s Google Business Profiles to the lack of traditional link-building opportunities.

Tim shares how Hedi helps cannabis retailers and brands win search by scaling long-tail content, leveraging high-authority mentions, and building topical authority even without do-follow links.

He explains how AI search and LLM-based overviews are reshaping SEO, why “mentions” now matter more than ever, and how brands can future-proof visibility across engines.

He also dives deep into CRM-driven revenue, showing how personalized automations and segmented email flows outperform generic weekly blasts.

Learn how cannabis brands can compound gains across SEO, CRM, UX, and social to drive consistent growth, especially as teams are pressured to “do more with less.”

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:00: Introduction

01:00 - 02:20: How Tim Got Into Cannabis Marketing

02:20 - 04:10: What Makes Cannabis SEO Unique

04:10 - 05:04: Long-Tail Strategies for Cannabis Search

05:04 - 07:09: Building Authority Without Traditional Link Building

07:09 - 09:15: Optimizing for AI Search and LLM Overviews

09:15 - 12:05: Using CRM to Drive SEO & Customer Value

12:05 - 12:57: Key Levers for Organic Growth

12:57 - 15:08: Tim’s Bold Predictions for Marketing in 2026

15:08 - 16:13: Advice for New Agency Founders

16:13 - 16:35: Final Thoughts

 Connect with Tim Naughton

 https://www.linkedin.com/in/timnaughton-digitalmarketing-seo-productivity/

 https://useheady.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Ranmay speaks with Will Newland, Founder & Managing Director at SoBold, a London-based high-performance WordPress design & development agency.

Will walks us through his eleven-year journey from freelance marketer to leading a 25-person agency, and reveals the client-first playbook that built SoBold: outstanding communication, empowering handovers, bespoke delivery and a refusal to lock clients into short-sighted retainers.

We dive into practical retention strategies (how giving clients control actually increases long-term engagement), the hard lessons of shifting from high-volume small projects to fewer enterprise engagements, and how to qualify leads that are “enterprise ready.”

He also explains how SoBold baked SEO and LLM/AI visibility into design and development — including measuring presence across chat models, aligning technical builds with content strategy, and why quality remains the core signal for both search engines and LLMs.

If you’re a founder, product leader, marketer or digital agency owner wondering how to scale responsibly, improve client lifetime value, or future-proof your website for AI-driven discovery — this episode is for you.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:27: Introduction

00:27 – 02:15: Will’s Journey to Starting SoBold

02:15 – 03:20: Early Clients & First Team Member

03:20 – 04:10: Communication as Their Key Advantage

04:10 – 05:32: How SoBold Keeps Clients Long-Term

05:32 – 06:40: Giving Clients Control of Their Websites

06:40 – 07:55: Shifting From Small Clients to Enterprise

07:55 – 09:22: How They Qualify the Right Clients

09:22 – 10:15: Saying No to Revenue & Hard Choices

10:15 – 11:02: Small Client That Became a Major Partner

11:02 – 12:12: Preparing Websites for AI & LLM Visibility

12:12 – 13:26: SEO & Dev Teams Working Together

13:26 – 14:45: How Client Expectations Have Changed

14:45 – 16:00: Why Quality Still Wins in AI Search

16:00 – 17:45: Predictions for Digital Marketing in 2026

17:45 – 18:25: Who Will Thrive vs. Struggle Next Year

18:25 – 19:19: Final Thoughts

 Connect with Will Newland

 https://www.linkedin.com/in/will-newland-87061553

 http://sobold.co.uk/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Ben Wood, Performance Marketing Director & Partner at Hallam, to unpack what truly drives agency growth in today’s AI-driven landscape.

Ben shares insights from his 15-year journey scaling Hallam into a multi-million-pound international agency, the role thought leadership plays in winning both technical and economic buyers, and why having a strong point of view matters more than ever in a world flooded with generic AI content.

Ben dives deep into the real impact of AI on search, shrinking organic visibility, rising CPCs, and the increasing need for brands to diversify beyond Google. He breaks down how enterprise B2B clients should track pipeline contribution instead of surface metrics, why CRM-to-ad-platform integration is now essential, and how first-party data and contextual targeting remain massively underutilized advantages.

Ben also explains what it takes to grow internationally through proper localization, in-market nuances, and centralised strategy.

If you’re a founder, marketer, or agency leader looking for actionable insights on paid search, international expansion, measurement, and sustainable agency growth, this conversation is packed with takeaways you can use immediately.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:00: Introduction

01:00 - 02:05: Ben’s Journey Into Digital Marketing

02:05 - 03:20: In-House vs Agency Life

03:20 - 05:10: Thought Leadership & Personal Branding

05:10 - 06:12: The Rise of Generic AI Content

06:12 - 08:15: International Growth & Localization Strategy

08:15 - 10:35: Retaining Enterprise B2B Clients

10:35 - 12:05: CRM Integration & Offline Conversions

12:05 - 14:00: AI’s Impact on SEO, PPC & CPC Costs

14:00 - 15:10: Diversifying Media & Audience Research

15:10 - 16:35: Underused Data Sources & Targeting Mistakes

16:35 - 17:40: Why Search Misses 95% of Buyers

17:40 - 19:20: Saying No to Clients & Protecting Team Culture

19:20 - 21:20: Advice for Young Agency Founders

21:20 - 22:30: Rapid Fire Questions

22:30 - 23:20: How to Connect with Ben Wood

23:20 - 23:37: Final Thoughts

 Connect with Ben Wood

 https://www.linkedin.com/in/woodben

 http://hallaminternet.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./