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Steve Cozzolongo: How E-commerce Brands Grow Faster Using Reddit And Real Community
In this episode of E-coffee with Experts, our host Austin chats with Steve Cozzolongo, Partner and CMO at Digital Position, to unpack how smart content, nimble execution and human judgment beat noise, even in an AI-heavy world.
From Black Friday readiness to pricing retainers, Steve explains why content is the common denominator across PPC and SEO, how agencies should treat themselves as a client, and why rapid pivots during peak promos win.
He shares practical tactics: server-side tracking to improve ML-driven bidding, authentic Reddit/community engagement for trust and discovery, AI+automation for research and transcripts (but real humans for responses), and tailored offers that deliver results within 30 days.
If you run or lead e-commerce, SaaS, or a marketing team, you’ll get actionable takeaways on client acquisition, retention, creative production models, and building a team culture that scales.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:38: Introduction
00:38 – 02:05: What his agency does and content-first approach
02:05 – 03:18: Why content matters more than channels
03:18 – 04:45: Staying innovative without chasing every trend
04:45 – 06:10: How shoppers think during Black Friday season
06:10 – 07:35: Why brands must stay flexible with promos
07:35 – 09:32: How they price SEO, PPC, and content services
09:32 – 10:45: Building the right packages for different clients
10:45 – 12:30: Where their leads and new clients come from
12:30 – 14:12: What makes cold outreach actually work today
14:12 – 15:48: Fast wins: SEO audits, AI checks, and tracking
15:48 – 17:22: How they use Reddit for trust and community
17:22 – 18:50: The process behind creating Reddit content
18:50 – 20:10: How AI and tools help their workflow
20:10 – 21:20: Why they stopped building their own software
21:20 – 22:40: Their motto and focus going into 2026
22:40 – 24:10: Sharing everything openly (no secret sauce)
24:10 – 25:45: The real competitive advantage for agencies
25:45 – 27:18: Importance of team culture and relationships
27:18 – 28:15: Content as the core of all marketing channels
28:15 – 29:06: Final Thoughts
Connect with Stephen Cozzolongo
https://www.linkedin.com/in/stephencozzolongo
http://www.digitalposition.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsIn this episode of E-coffee with Experts, our host Austin chats with Steve Cozzolongo, Partner and CMO at Digital Position, to unpack how smart content, nimble execution and human judgment beat noise, even in an AI-heavy world.
From Black Friday readiness to pricing retainers, Steve explains why content is the common denominator across PPC and SEO, how agencies should treat themselves as a client, and why rapid pivots during peak promos win.
He shares practical tactics: server-side tracking to improve ML-driven bidding, authentic Reddit/community engagement for trust and discovery, AI+automation for research and transcripts (but real humans for responses), and tailored offers that deliver results within 30 days.
If you run or lead e-commerce, SaaS, or a marketing team, you’ll get actionable takeaways on client acquisition, retention, creative production models, and building a team culture that scales.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:38: Introduction
00:38 – 02:05: What his agency does and content-first approach
02:05 – 03:18: Why content matters more than channels
03:18 – 04:45: Staying innovative without chasing every trend
04:45 – 06:10: How shoppers think during Black Friday season
06:10 – 07:35: Why brands must stay flexible with promos
07:35 – 09:32: How they price SEO, PPC, and content services
09:32 – 10:45: Building the right packages for different clients
10:45 – 12:30: Where their leads and new clients come from
12:30 – 14:12: What makes cold outreach actually work today
14:12 – 15:48: Fast wins: SEO audits, AI checks, and tracking
15:48 – 17:22: How they use Reddit for trust and community
17:22 – 18:50: The process behind creating Reddit content
18:50 – 20:10: How AI and tools help their workflow
20:10 – 21:20: Why they stopped building their own software
21:20 – 22:40: Their motto and focus going into 2026
22:40 – 24:10: Sharing everything openly (no secret sauce)
24:10 – 25:45: The real competitive advantage for agencies
25:45 – 27:18: Importance of team culture and relationships
27:18 – 28:15: Content as the core of all marketing channels
28:15 – 29:06: Final Thoughts
Connect with Stephen Cozzolongo
https://www.linkedin.com/in/stephencozzolongo
http://www.digitalposition.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./