In this episode of E-Coffee with Experts, we sit down with Steven Jaenke, CEO of Digimark, to unpack how SEO has evolved from early Google algorithms to today’s AI-driven search landscape.

He shares his unconventional journey, from nursing to building websites in the late 90s, surviving major Google updates like Google Penguin, and scaling an SEO agency through strategic pivots.

We dive deep into why following Google’s guidelines still matters, how SEO pricing mistakes nearly stalled growth, and why chasing high-volume keywords too early can hurt businesses.

The conversation explores how AI overviews, ChatGPT, and Gemini are reshaping search behavior, making traditional SEO metrics like traffic and rankings increasingly misleading.

Steven explains why attribution, brand influence, and original content are becoming the real competitive advantages, and how agencies must adapt their content and technical strategies to stay visible inside LLMs.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:00: Introduction

01:00 – 03:05: How Steve got into SEO

03:05 – 04:30: Starting Digimark and early growth

04:30 – 06:10: The Google update that changed everything

06:10 – 08:30: Balancing nursing, work, and agency life

08:30 – 10:00: Early pricing mistakes and lessons learned

10:00 – 12:10: A standout client success story

12:10 – 14:00: Why high-volume keywords don’t work early

14:00 – 16:10: SEO metrics that are becoming meaningless

16:10 – 18:20: How AI is changing search behaviour

18:20 – 19:40: Brand visibility over rankings in AI era

19:40 – 21:30: Content strategy when clicks disappear

21:30 – 23:00: Client expectations after AI overviews

23:00 – 24:30: SEO predictions for 2026

24:30 – 26:01: Final Thoughts

 Connect with Steven Jaenke

 https://www.linkedin.com/in/steven-jaenke/

 https://www.digimark.com.au/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman speaks with Jordan Terry, Director at TruLaw & TruLaw Marketing, about what’s actually working for law firms in an AI-driven search world. As Google AI Overviews change how people find information, Jordan shares a practical breakdown of how legal marketing is evolving and where firms should focus to stay competitive.

They discuss why SEO isn’t dead, but why poor funnels, slow intake, and weak conversion systems are costing law firms qualified cases. The conversation covers speed-to-lead, client attrition, content strategy for AI and humans, and why impressions and off-site authority now matter more than ever. Jordan also explains how digital PR, Reddit, YouTube, and short-form video are influencing modern search, and how to balance SEO with paid ads for better ROI.

Whether you’re a law firm owner, marketing leader, or SEO strategist, this episode offers clear, actionable insights to reduce attrition, improve conversions, and build long-term search authority.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:05: Introduction

01:05 – 03:10: Life As A CEO Running Two Businesses

03:10 – 05:40: Are Law Firms Using Marketing The Wrong Way?

05:40 – 07:50: Why Most Law Firms Lose Clients After Leads

07:50 – 10:30: Speed To Lead And Why Fast Responses Matter

10:30 – 12:40: Using Chatbots To Qualify Better Leads

12:40 – 15:20: How AI Overviews Changed SEO

15:20 – 18:30: Writing Content For AI And Real People

18:30 – 21:00: Technical SEO Still Matters

21:00 – 23:40: Digital PR And Building Authority

23:40 – 26:20: Reddit, YouTube, And Social Search

26:20 – 28:30: SEO Vs Paid Ads

28:30 – 29:44: Final Thoughts

Connect with Jordan Terry

 https://www.linkedin.com/in/jordan-terry-89bb60b8

 http://trulaw.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, Austin Willman sits down with Brian Gorman, SEO Director at Sixth City Marketing, to break down what actually works in modern SEO, and why human-first strategies consistently outperform over-optimised, AI-generated content.

Brian shares how Google’s algorithm updates didn’t ruin SEO; they forced marketers to become better communicators, researchers, and brand builders. From leveraging YouTube comments, Reddit JSON files, and negative Google reviews, to running 30-minute monthly expert interviews that generate weeks of content, this episode is packed with practical workflows you can apply immediately.

You’ll learn:

- Why SEO is more like music than math

- How to use AI at the edges, not the center

- Audience research tactics most marketers ignore

- A 30-minute content system that produces blogs, videos, and social posts

- How Google’s “slaps on the wrist” improved marketing fundamentals

- Why ideas matter more than algorithms in 2026

If you’re a founder, agency owner, or marketer trying to win in SEO, digital PR, or AI search, this conversation will completely change how you approach content and growth.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 02:00: Introduction

02:00 – 04:10: Why creatives and musicians tend to do well in marketing

04:10 – 07:00: SEO should feel human, not overly technical

07:00 – 10:30: Pulling content ideas from YouTube comments and social media

10:30 – 13:10: The Reddit .json trick for deep audience research

13:10 – 16:00: Google updates that forced SEOs to do things the right way

16:00 – 18:30: Why SEO is more art than science now

18:30 – 21:10: Using AI without stripping out creativity

21:10 – 24:30: AI at the edges, humans in the middle (content workflow)

24:30 – 28:10: The 30-minute-a-month content system that actually works

28:10 – 31:20: Why messy expert content beats polished AI writing

31:20 – 34:20: Favorite tools right now (Claude, Notebook LM, more)

34:20 – 37:00: Why ideas matter more than algorithms

37:00 – 39:30: What Brian looks for when hiring SEO talent

39:30 – 41:20: Final thoughts

 Connect with Brian Gorman

 https://www.linkedin.com/in/briangormanh/

 http://sixthcitymarketing.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Austin Willman sits down with Justinas Becius, CEO of Fortis Media, to unpack what it really takes to scale SEO and performance marketing in heavily regulated industries like iGaming.

With over a decade of experience in online gaming and digital marketing, Justinas shares why most agencies fail in regulated markets, and how trust, communication, and defensive SEO strategies separate long-term winners from short-term operators.

You’ll learn how Fortis Media approaches risk management in SEO and paid media, why cutting corners often leads to blocked ad accounts and lost rankings, and how modern agencies must evolve beyond traffic reports to real business metrics. The conversation dives deep into GA4, attribution modeling, MarTech stacks, and how to tell meaningful data stories clients actually care about.

Justinas also explains how AI overviews and LLMs are redistributing, not destroying, search value, why niche relevance now beats raw authority in link building, and how agencies can adapt their strategies to stay competitive in the post-AI SEO era.

If you’re a founder, agency leader, or marketer working in SEO, iGaming, affiliate marketing, or high-risk verticals, this episode delivers practical insights you can apply immediately.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:35: Introduction

01:35 - 04:00: From corporate iGaming to starting Fortis Media

04:00 - 07:10: Why most agencies fail in regulated markets

07:10 - 10:00: Standing your ground with clients and risk

10:00 - 13:05: Core values that guide the agency

13:05 - 16:30: Why analytics matter more than traffic

16:30 - 19:40: Reporting results clients actually understand

19:40 - 22:40: Defensive SEO explained simply

22:40 - 26:00: What makes a high-quality link today

26:00 - 29:20: SEO in the AI and LLM era

29:20 - 32:00: Attribution and assisted conversions

32:00 - 33:11: Final Thoughts

 Connect with Justinas Becius

 https://www.linkedin.com/in/justinasb/

 https://www.fortismedia.com/en/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Natalee Allen, Visionary and CEO at ClearBags, to break down how she leads a values-driven E-commerce company with over 5,000 products shipped to 115+ countries.

Natalee shares how ClearBags successfully operates as a family business, the operational realities of managing international manufacturing partners, and why strong core values are more than just words on a wall. She explains how ClearBags uses 26 guiding actions to shape behavior, eliminate gossip, and build a culture employees genuinely protect.

You’ll also hear why ClearBags hired a Director of AI, how AI is used safely across marketing, operations, and research, and why founders can’t afford to ignore AI, even if it feels risky. Natalee breaks down how SEO, ecommerce discovery, and customer acquisition are changing fast, and what leaders must do to stay ahead without wasting resources.

If you’re a founder, executive, or marketer navigating AI, SEO shifts, leadership challenges, or company culture at scale, this episode is a must-watch.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:05: Introduction

01:05 - 03:00: What it’s like working in a family business

03:00 - 05:10: Managing global products and tariff challenges

05:10 - 07:00: How ClearBags chooses manufacturing partners

07:00 - 08:40: When to walk away from the wrong partner

08:40 - 11:10: Company values and how they guide behavior

11:10 - 13:30: How culture is enforced without micromanaging

13:30 - 15:00: Hybrid work model and in-office balance

15:00 - 17:15: Why ClearBags hired a Director of AI

17:15 - 19:40: Using AI safely and cybersecurity training

19:40 - 22:10: How AI helps marketing and decisions

22:10 - 24:30: How SEO and ecommerce are changing

24:30 - 26:30: Marketing channels that still still work today

26:30 - 29:20: Advice for founders facing AI change

29:20 - 31:09: Final thoughts

 Connect with NataLee Allen

 https://www.linkedin.com/in/nataleeallen/

 https://clearbags.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Austin Willman talks with Gledsley Müller, an agency investor and operator at Gledsley Müller, who works closely with founders to help them scale, partner, or prepare for acquisition without burning out.

Gledsley shares what actually makes an agency attractive to buyers, why founder-heavy businesses struggle to sell, and how owners can step out of day-to-day operations without slowing growth or losing control.

In this conversation, you’ll learn:

- What buyers really look for when evaluating an agency

- Why many agencies fall apart without the founder

- How to reduce risk using a 90-day “dating” phase before partnering

- The biggest operational red flags that hurt agency value

- How founder-led brands influence trust and valuation

- Why lead magnets and IP matter more than posting every day

- How to use AI to uncover and package your proprietary framework

This episode is essential for agency owners running a $1M–$3M business who want more leverage, better partnerships, or real exit options, without staying stuck as the only rainmaker.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: Introduction

01:10 - 03:00: Learning vs taking real action

03:00 - 05:20: Why founders avoid personal branding

05:20 - 07:10: Talking about goals feels like progress

07:10 - 08:30: What makes an agency worth buying

08:30 - 10:40: Founder dependency lowers agency value

10:40 - 12:00: Common agency mistakes that stop growth

12:00 - 14:10: The 90-day dating phase before partnering

14:10 - 15:40: Sweat equity instead of consulting fees

15:40 - 17:20: Building a group of partner agencies

17:20 - 18:40: Why agency owners feel stuck and alone

18:40 - 20:10: How to find safe agency partnerships

20:10 - 22:00: Personal brand vs agency brand

22:00 - 24:00: Getting leads without founder dependency

24:00 - 26:10: Lead magnets beyond LinkedIn

26:10 - 28:00: Turning experience into agency IP

28:00 - 30:20: Using AI to extract your framework

30:20 - 31:42: Final thoughts

 Connect with Gledsley Müller

 https://www.linkedin.com/in/gledsleymuller/

 http://gledsleymuller.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Bryon Robbins, Business Partner at Clear Profits Digital Marketing, to break down what actually drives profitable growth in today’s AI-driven marketing landscape.

Bryon shares his journey of building and scaling multiple businesses, from local services to national brands, and how owning businesses himself shaped his ROI-first marketing philosophy. We dive deep into SEO strategy, video marketing, paid media, and why consistency beats overnight success every time.

You’ll learn how AI-powered search is changing visibility, why rankings alone no longer define success, and how founders should rethink organic and paid channels as SERPs evolve. Bryon also explains why most small businesses fail to scale, lack of SOPs, impatience, and inconsistent marketing, and how disciplined systems unlock long-term growth.

One standout story includes how a small local restaurant achieved massive visibility through strategic content and social distribution, proving that you’re often just one video away from transformation.

If you’re a founder, marketer, or leader looking to understand modern SEO, digital PR, video-driven growth, and how to align marketing with real revenue, this episode is a must-watch.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:40: Introduction

00:40 - 02:00: Bryon’s early business journey and background

02:00 - 03:45: How Clear Profits was built from real businesses

03:45 - 05:00: What drives real revenue in digital marketing

05:00 - 06:30: Why ROI matters more than traffic numbers

06:30 - 08:10: How AI is changing search and SEO

08:10 - 09:20: What matters beyond Google rankings today

09:20 - 10:45: How paid ads and content work together

10:45 - 12:10: Common mistakes small businesses make

12:10 - 13:20: Why consistency beats quick wins

13:20 - 15:00: Favorite client success story

15:00 - 16:40: Running multiple businesses without burnout

16:40 - 18:10: Advice for young and new entrepreneurs

18:10 - 19:20: Where to find Bryon and closing thoughts

 Connect with Bryon Robbins

 https://www.linkedin.com/in/bryon-robbins-76166a20/

 https://clearprofitsdm.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman chats with John Thomas, SEO Strategist at Mad Fish Digital, to break down what actually matters in modern SEO.

John shares how he audits a website in the first minutes, why title tags and meta descriptions reveal a company’s entire SEO history, and how to spot whether an SEO has truly worked on a site before. They also dive into why so many businesses are skeptical of SEO, how unrealistic promises damage trust, and why SEO should be treated as a long-term growth engine—not a quick fix.

The conversation goes deep into AI, LLMs, and generative search. John explains how ChatGPT is already driving visibility, why AI traffic behaves differently from Google search, and how brands should optimize content for both humans and machines without sacrificing trust or clarity. He also discusses Google Autofill, People Also Ask, FAQs, prompt tracking, and why AI is more about awareness than immediate lead generation.

If you’re a founder, marketer, or leader trying to understand where SEO, AI, and content strategy are heading next, this episode will give you a clear, grounded framework—without the hype.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:05: Introduction

01:05 - 02:05: First things checked in an SEO audit

02:05 - 03:00: Signs an SEO worked on a site before

03:00 - 04:05: Why many clients don’t trust SEO

04:05 - 05:10: SEO is a long-term growth game

05:10 - 06:30: Old SEO tactics that still work

06:30 - 07:35: Why content and SEO must work together

07:35 - 08:40: How keyword research changed with AI

08:40 - 10:30: How to optimize content for AI search

10:30 - 13:00: Why AI traffic doesn’t always bring clicks

13:00 - 15:00: Tracking prompts instead of keywords

15:00 - 17:30: The future of B2B marketing with AI

17:30 - 19:50: How to communicate with different clients

19:50 - 22:00: Seeing your website as a first-time visitor

22:00 - 24:00: How culture and language shape marketing

24:00 - 26:10: Using AI without losing the human touch

26:10 - 27:18: Final thoughts

 Connect with John Thomas

 https://www.linkedin.com/in/stephen-thomas-3706a09/

 https://www.madfishdigital.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Vinay Kevadiya, CEO at Upmetrics, to unpack how founders can use AI, SEO, and LLM visibility to drive real business growth in 2026 and beyond.

Vinay shares his journey transitioning from a service-based agency to a SaaS product, including the failures that shaped Upmetrics’ success. We dive deep into how AI-powered business planning removes friction from financial forecasting, helping non-accountants confidently plan for profitability, cash flow, and ROI.

You’ll also learn why LLMs like ChatGPT send fewer users than Google, but far higher-intent buyers, and how platforms like Reddit, Quora, and YouTube are now critical for earning AI citations.

Vinay explains how brand mentions outperform traditional backlinks, why niche relevance beats high-authority links, and how focusing on MOFU and BOFU content leads to higher conversions even when traffic declines.

If you’re a founder, marketer, or operator navigating SEO, AI search, business planning, or go-to-market strategy, this episode is packed with actionable insights you can apply immediately.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: Introduction

01:10 - 02:30: What Upmetrics does and who it helps

02:30 - 03:45: Why founders struggle with business planning

03:45 - 05:05: Moving from services to a SaaS product

05:05 - 06:30: Failing two products and lessons learned

06:30 - 07:45: Why planning and GTM matter early

07:45 - 09:15: Google traffic vs LLM traffic explained

09:15 - 10:30: Why LLM users convert better

10:30 - 12:20: How to get cited in AI tools like ChatGPT

12:20 - 14:00: Reddit strategy without getting banned

14:00 - 15:45: Brand mentions vs backlinks

15:45 - 17:20: What a niche-relevant link looks like

17:20 - 18:55: Less traffic but more conversions

18:55 - 20:20: TOFU vs MOFU content strategy

20:20 - 22:10: How AI simplifies financial forecasting

22:10 - 23:45: Using AI for cash flow and planning decisions

23:45 - 25:20: Upmetrics’ growth plans for 2026

25:20 - 26:30: Sales, social, and cold outreach strategy

26:30 - 27:28: Final Thoughts

 Connect with Vinay Kevadiya

 https://www.linkedin.com/in/vinaykevadia/

 http://upmetrics.co/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Chris Brown, Founder & Managing Director at Total Surf, who’s been working in SEO long before most people even knew what Google was.

Chris talks through his journey from building websites in the early days of the internet to running a results-focused SEO agency that cares more about real business outcomes than vanity rankings. We get into what’s actually changed in SEO over the years (and what hasn’t), why so many websites still get the basics wrong, and how things like schema, E-E-A-T, and search intent now matter more than ever — even in an AI-driven world with tools like ChatGPT.

In this conversation, you’ll learn:

- Why rankings don’t mean much if they don’t convert

- The simple technical SEO mistake most sites still make

- How link building has evolved into digital PR

- When it actually makes sense to invest in digital PR

- How AI is affecting search — and why fundamentals still win

- What “good SEO” will really look like in 2026 and beyond

If you’re a founder, marketer, CMO, or agency owner looking to grow through SEO without chasing hacks or shortcuts, this episode is well worth your time.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 00:22: Introduction

00:22 – 01:30: Chris’s background and early career

01:30 – 02:45: Discovering the internet and building first websites

02:45 – 03:40: From university to becoming a webmaster

03:40 – 05:00: Starting Total Surf and early agency challenges

05:00 – 06:10: Biggest change in SEO over the years

06:10 – 07:25: Why rankings don’t matter without conversions

07:25 – 09:00: Early struggles of running an agency

09:00 – 10:30: Has AI really changed SEO?

10:30 – 11:50: Using AI properly in SEO

11:50 – 13:10: Technical SEO changes for AI search

13:10 – 15:05: The biggest technical SEO mistake most sites make

15:05 – 16:25: Are backlinks still important today?

16:25 – 18:10: Why digital PR beats traditional link building

18:10 – 20:05: When to start digital PR campaigns

20:05 – 21:15: What good SEO will look like in 2026

21:15 – 22:40: Advice for young marketers and founders

22:40 – 23:13: Final Thoughts

 Connect with Chris Brown

 https://www.linkedin.com/in/totalsurf

 http://totalsurf.net/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./