In this episode, Joe Caley, Senior Digital Marketing Manager, Search Lead at Optix Solutions, breaks down how Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are transforming digital marketing strategy in 2025. If you're a founder, CMO, SEO strategist, or marketing leader, this conversation will reshape how you think about content, authority, and growth.

We cover:

- The real difference between SEO, AEO, and GEO

- Why AI Overviews now prioritize transactional content

- Why traffic is becoming a vanity metric

- How brand authority influences LLM visibility

- The rising importance of LinkedIn and personal branding

- Why offsite signals and brand mentions matter more than ever

- How smaller brands can compete by narrowing their niche

- The skill gaps marketers must close to stay competitive

Joe also shares how AI tools retrieve and process information, and why understanding the mechanics behind LLMs is the next competitive advantage.

If you're building a marketing strategy for an AI-first world, this episode is essential listening.

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In this episode, we discuss:

00:00 - 01:30: Introduction

01:30 - 03:45: GEO vs AEO vs SEO Explained

03:45 - 06:20: Is AI Replacing Traditional SEO?

06:20 - 09:10: Why AI Overviews Changed Content Strategy

09:10 - 12:05: Top Funnel vs Bottom Funnel Content Shift

12:05 - 14:30: Why Traffic Is Becoming a Vanity Metric

14:30 - 16:40: Engagement Metrics That Matter Now

16:40 - 19:05: How Brand Authority Impacts AI Visibility

19:05 - 21:10: Big Brand vs Niche Brand Strategy

21:10 - 23:25: How to Get More Brand Mentions

23:25 - 25:40: Social Signals, Reddit & LinkedIn Influence

25:40 - 27:20: Why Personal Branding Is Underrated

27:20 - 29:00: Skill Gaps Marketers Must Fix

29:00 - 30:15: How Agencies Are Winning Clients in 2025

30:15 - 31:05: Final Advice for Marketers in an AI World

 Connect with Joe Caley

 https://www.linkedin.com/in/joe-c-454910a5/

 https://www.optixsolutions.co.uk/

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