In this tell-all interview, Adam Breneman opens up about his playing days at Penn State, his journey in sports media, and how he's building Mercury into the next $1B dollar media company. Adam also shares his thoughts on the current state of NIL, the college football playoff expansion, and more. Tune in for another great episode of Next Up with Adam Breneman! 

This interview was filmed at the Penn State Sports Business Conference with moderator Destiny Sanchez.

Get entered to win bowl tickets AND 15% off site wide with the code ADAMB15 at https://shop.teammercury.io/discount/ADAMB15!

Get 20% off + Free Shipping @Manscaped with the code ADAMB at http://manscaped.com/

Start recovering faster and moving easier and get 25% off with promo code NEXTUP at https://ekrinathletics.com/!

FOLLOW NEXT UP WITH ADAM BRENEMAN HERE:

► TWITTER | https://twitter.com/NextUpWithAdam 

► TIKTOK | https://www.tiktok.com/@nextupwithadam

► INSTAGRAM | https://www.instagram.com/nextupwithadam/ 

► YOUTUBE | https://www.youtube.com/channel/UCfSHvLjhWJ4XEpHC_sVrucw?sub_confirmation=1

For sponsorships or business inquiries reach out to: [email protected]

Next Up is hosted by Adam Breneman and is presented by The Mercury Podcast Network. On Next Up, Adam Breneman sits down with the biggest names in sports and lets them tell their stories, unfiltered. Adam is a former All-American and Penn State alum, media personality, college football analyst for ESPN, and co-founder of Mercury (@TheCollegeSportsCo).

CHAPTERS

00:00 - Intro

02:25 - Adam’s Background

06:27 - Building Mercury 

11:20 - NIL 

17:08 - Commonalities Across College Football

19:47 - Favorite Interviews

22:05 - New Playoff Format

24:10 - What Drives AB

27:09 - Mecury’s Future

30:28 - Lessons Learned

34:09 - Michigan Game

36:07 - Humanizing Athletes 

38:40 - Pay to Play 

40:17 - Negotiating NIL Deals

42:30 - Mercury’s Differentiator 

44:13 - Good Talent vs. Good Coaching

46:30 - Preparation

48:55 - Drew Allar

52:03 - Balancing Multiple Passions