On this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by Adam Contos, Partner for Area 15 and the CEO of Port of Subs. Adam is the former CEO of Re-Max and in recognition of his leadership and business acumen, Adam has been appointed to several prestigious positions, including serving on the board of directors of the International Franchise Association (IFA). 

Adam emphasizes the importance of providing valuable content to customers in your niche to create intrinsic value and build goodwill. With a customer-centric approach and a focus on exceptional service, businesses can thrive in any niche.

Additionally, Adam believes that culture and leadership development are crucial to a company's investment strategy. Area 15 Ventures, where Adam is a partner, places a strong emphasis on hiring and training A-players, prioritizing people over products and brands. This approach fosters a culture of happiness and productivity, ultimately leading to long-term success and growth for both employees and the brands invested in.