This week Ed talks developer marketing with Adam DuVander. Adam is the founder of consultancy Every Developer, and the author of the book Developer Marketing Does Not Exist. Adam and Ed cover the most common mistakes when it comes to marketing for developers, and discuss the best way to tap into new markets. Adam shares his advice on how to build trust with authentic and consistent content and reveals the key to effective marketing for developers. Spoiler Alert: when done right it is invisible. Listen in and find out how you can read this insightful book.

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