Leave the flash sales and coercive copy to your competitors. Focus your efforts on creating a real connection with those you wish to serve.

Please, thrive. Just make sure you’ve made an intentional decision about what it means to thrive, before you strive for it.

And if you’ve achieved mastery, please, continue to be confident in your “I don’t know”.

Are you prepared to ask yourself the hard questions?

Each time you solve a problem for your choice of market, consider the question: “What else could it be?” Often, we notice the problem we’ve solved goes far beyond the prescription we’ve delivered and, with a bit of extra effort, so much more good can be done.

Everyone thinks they don’t have enough bandwidth. Really, they just don’t get see the reason to give it to you.

What are you avoiding getting said, that would move your work forward were you to do so?

Progress is everywhere. We just need to open our eyes to the potential around us to unlock it.

Rules are great. But don’t rule out the crazy.

10 years is a long time. Patience, friends – great things come to those who play the longest game.