We all need to design a price for our work, even if the price of some pieces is $0. If our work matters – if we wish to create change with the fruits of our labour – we must remember: it’s never just about price. Or just about value.

The normal kind produces robots. This new kind enables good teams to produce great work that makes a difference.

Which would you prefer?

If you do work that matters, if you’re trying to create change, please, own the world.

Just know what it means first.

Trying to simplify the complex often creates new types of complex. Trying to simplify simple often creates a better experience for those in our care.

Which do you strive for?

If you do work that matters – if you’re trying to make a difference – remember to speak up in the name of privacy and respect. Our work benefits from a safer digital community, as do those we wish to serve.

Salespeople get a bad rap when they’re only doing what they’ve been forced to do.

Look to the leaders.

What difference will you make this year?

Will we get to see you and engage with you today? Or must we instead try to pick you out from a sea of similarity?

Don’t patronize and pander. Instead, be right there with those you wish to serve.

Consider showing your process to the world – we can only appreciate your genius if you let us see.

We may even tell our friends.