Summary:

Adam Kifer is a marketing strategist and the founder of a martial arts marketing agency. With a background in martial arts and experience managing ads for hundreds of franchisees, Adam has a deep understanding of the martial arts industry and how to effectively market martial arts schools. He is also the co-founder of a new franchise in the kids martial arts space, where he is implementing innovative strategies to create a unique and engaging experience for both kids and parents.

Adam also talks about his experience with franchising and the pros and cons of franchising. He emphasizes the importance of building successful corporate models before expanding to other states and the need for unique and innovative features in a franchise. Adam also shares his insights on the importance of a partnership approach between franchisees and franchisors and the need for transparency and support in the franchise model.

Key Takeaways:

Time Stamps

0:00:38   Adam's background in martial arts and marketing
0:02:19    Adam's martial arts training and competition
0:03:35   Marketing strategies that are working well for gyms
0:05:52   Importance of offers and lead nurturing in marketing
0:08:13    Success of unique offers like the "Red Bottom Challenge"
0:11:04    Using Google Ads in conjunction with Facebook Ads
0:12:42    Budgeting for Google Ads
0:15:30   Pros and cons of franchising and the decision to franchise
0:20:09  The combination of flat fee and royalty models in franchising
0:22:27   The importance of transparency and support in franchising
0:24:04   Considerations for having a Mastermind alongside a franchise
0:27:57   Legal fees and other costs associated with franchising
0:31:09   Unique new franchise in the kids martial arts space

HOST

Jeff Sherman

Instagram: @⁠⁠jeff.sherman⁠⁠

GUEST

Adam Kefir

Instagram: @adamkifer