This week Adam Burrows speaks with Adam Kitain, the co-founder of Intelligems, a profit growth platform designed to assist e-commerce brands in making informed decisions through experimentation and personalization. The company is a Techstars 2021 Boulder grad and recently secured a successful funding round. Adam has a strong background in engineering and operations, having previously worked at the ride-sharing company (Via), where he contributed to the development of dynamic pricing models. Kitain shares his journey launching Intelligems and his decision to base it in Colorado over traditional tech hubs. He emphasizes the importance of customer-first strategies, including lessons learned from his experiences during the company’s evolution.

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