This week Adam speaks with Raj Babu, partner at BFG Partners, an early-stage venture capital firm investing in emerging food, beverage, and consumer brands. Prior to joining BFG, Raj served as President of Birch Benders, the #1 natural pancake and waffle mix brand and a BFG portfolio company. Under his leadership, the business expanded to four product lines in over 10,000 stores, leading to an acquisition by Sovos Brands. In this episode, Raj talks about the nuances of investing in the food sector, particularly consumer packaged goods (CPG), and the innovation from Colorado's natural food industry with companies like Bobo's Oat Bars and Caulipower as examples of standout successes. He also shares insights on identifying lasting trends versus fleeting fads and emphasizes that great ideas can come from anywhere within an organization.
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