Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.

In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.

We get into:

— Why most B2B content is still unwatchable
— What actually works on LinkedIn in 2025
— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series
— The real story behind the 6sense cease & desist
— And Adam trying to decode Italian brain rot memes 😂

This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.

👇 Full timestamps

0:00 Intro
3:12 AI isn’t replacing your writing, it’s enhancing it
6:20 Adam wants to be the best in his lane
9:20 Adam’s Billion Dollar Challenge
15:03 Creating art vs creating content
18:40 Creating art in the B2B Sales space
20:26 How to create interesting building in public content
22:22 The perfect founder led strategy in 2025
26:53 Trying to pivot build in public to more analytical & educational approach
30:28 The 6sense cease & desist story
34:47 Keep RB2B or retention.com if you had to pick one?
36:09 How to measure content success 
40:35 Adam is product + content obsessed
43:14 If LinkedIn is gone tomorrow, what would you do?
46:46 Countdown Quiz 54321 Challenge
50:43 Italian Brainrot
52:13 Outro

#linkedin #marketing #podcast