Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.

In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.

We get into:

— Why most B2B content is still unwatchable
— What actually works on LinkedIn in 2025
— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series
— The real story behind the 6sense cease & desist
— And Adam trying to decode Italian brain rot memes 😂

This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.

👇 Full timestamps

0:00 Intro
3:12 AI isn’t replacing your writing, it’s enhancing it
6:20 Adam wants to be the best in his lane
9:20 Adam’s Billion Dollar Challenge
15:03 Creating art vs creating content
18:40 Creating art in the B2B Sales space
20:26 How to create interesting building in public content
22:22 The perfect founder led strategy in 2025
26:53 Trying to pivot build in public to more analytical & educational approach
30:28 The 6sense cease & desist story
34:47 Keep RB2B or retention.com if you had to pick one?
36:09 How to measure content success 
40:35 Adam is product + content obsessed
43:14 If LinkedIn is gone tomorrow, what would you do?
46:46 Countdown Quiz 54321 Challenge
50:43 Italian Brainrot
52:13 Outro

#linkedin #marketing #podcast

Everyone talks about “playing it safe” in B2B marketing.

Mark Huber thinks the opposite.

In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer.

A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe.

We dig into taking risks, building community-driven brands, and why the best marketing playbook… might be to throw out the playbook.

But we also go deep on practical, tactical marketing insights:
— Why influence pipeline is the most overrated metric in B2B
— The content formats that actually work on LinkedIn right now
— How UserEvidence leverages video, research, and community in their strategy
— Why every B2B marketer should stop playing it safe
— How Mark is building his personal brand without chasing the algorithm

Timecodes:
0:00 Intro
1:41 Gerolsteiner Sparkling Water taste test
3:51 Welcome to the show, Mark Huber
4:33 EventShark projects with UserEvidence
5:58 Marketing hill you’d die on
6:37 Most overrated B2B marketing playbook
7:09 Mark changed his mind on gating content
10:21 Underrated B2B marketers that people should know about
11:30 “Less Produced” content on LinkedIn
12:55 Day in the life videos on LinkedIn
17:16 Cold calls, gated E-books or webinars…Kill one, keep one, reinvent one
20:16 Mark’s podcast at Metadata with Jason Widup
21:59 Last piece of content that impressed you
23:35 What’s more important, brand or pipeline?
26:02 30 Minutes to President’s Club podcast
27:50 The random replies & DMs mean a lot to creators
28:43 How Mark Huber is building his personal brand
31:55 The overall marketing philosophy at UserEvidence
33:25 UserEvidence’s upcoming event in Jackson, Wyoming
35:35 The value of building an ACTUAL community
43:06 Mark Countdown Quiz
47:10 Mark Huber’s #1 advice for B2B Marketers
48:44 Outro

#b2bmarketing #linkedin #marketingpodcast

Everyone says, “Quit your 9-to-5 and chase the dream.”

Linda Le actually did it… and hated it.

In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5.

We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer.

But we also go deep on practical, tactical LinkedIn advice for creators:
— What makes a good LinkedIn post (and what doesn’t)
— The mindset shift Linda used to finally go viral
— Why vulnerability is more powerful than virality
— How to grow on LinkedIn without selling your soul
— And why niching down might be overrated

Timecodes:
0:00 Intro
6:07 What’s 1 LinkedIn post you almost didn’t post but are glad you did?
7:19 What’s the best type of LinkedIn post?
10:52 Advice for being vulnerable online
12:36 What’s the most overrated advice for LinkedIn creators?
13:25 The LinkedIn algorithm
15:48 One thing you used to believe about LinkedIn content that you no longer do?
16:45 What’s the process to write your content?
18:16 Running Marathons
20:58 One tool or workflow that saves your sanity?
22:27 How long did it take you to “find your voice”?
25:43 What was your experience going full-time as a creator?
29:40 Transactional & fake relationships in content creator space
30:55 Difference between W2 job & running your own business
33:23 What’s 1 thing you’d tell your younger self about LinkedIn?
38:12 What’s 1 thing creators should stop doing?
39:17 54321 Challenge
42:29 Outro

#linkedin #creator #podcast

Most B2B marketers hit publish… and pray.

Ross Simmonds hits publish… and gets to work.

In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketing

We were legit blown away by the bombs he dropped in this one.

Inside the episode:
— Why SEO isn't dead—and how you're doing it wrong
— The best distribution strategy you've never heard of
— How Ross would grow a B2B brand with $0 in ad spend
— Why reposting your best content is genius (not lazy)
— The difference between content creators and B2B marketers—and how to bridge the gap
— What B2B teams can steal from top YouTubers
— Why video is still the most powerful format
— How Ross uses AI + ElevenLabs to coach himself (wild workflow!)

Plus: Tactical advice, spicy takes, and Ross’ exact playbook for getting more out of every video you make. Hope you enjoy!

Timecodes:
0:00 Intro
2:00 What’s more important — creation or distribution?
3:06 What’s one B2B trend that’s overhyped?
4:20 Best way to redistribute video content
6:58 What’s a content format for B2B brands you love?
9:41 If you had to grow a B2B company with $0 paid media, what’s your first move?
13:56 Would you rather be great on one channel or average on all?
15:55 What’s one thing B2B marketers should stop doing tomorrow?
17:50 How many times should you post the same piece of content?
20:16 What’s the most-used app on your phone (besides email)?
21:04 Ross’ crazy AI use case
24:25 What’s one thing you do every day that makes you better at your job?
26:31 What are the Youtubers doing that B2B creators are missing?
28:57 B2B missing video essays
33:02 What kind of content would you do with an unlimited budget?
35:09 Ross’ company - Distribution.AI
37:29 Ross’ SEO agency
40:51 Countdown quiz
43:08 LinkedIn wants more creators
44:12 Day in the life videos & vlogs
47:44 As a creator, you have to let go of ego
48:40 Favorite piece of content to create
51:55 Outro

#b2bmarketing #content #linkedin

Episode 6 is here — and it’s a fun one.

We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices.

This episode covers:
— What most marketers get wrong with LinkedIn ads
— Why thought leadership ads might be your secret weapon
— How to build a content engine that actually drives pipeline
— Tim’s personal branding journey (and his biggest mistake)
— And yeah… how he ended up in a GaryVee book without even knowing 

This one’s full of laughs, knowledge bombs, and some Saratoga sparkling water reviews.

Timestamps: 
0:00 Intro
2:25 Rapid Fire Questions
2:39 Worst ad trend on LinkedIn right now?
4:06 Audio on or off for LinkedIn video ads?
4:31 Best content to post on LinkedIn for running paid?
5:08 How important is your creative for LinkedIn ads?
5:44 Biggest mistake early in content?
7:03 If you had $1k to spend on LinkedIn ads right now, what would you do?
7:34 Best marketer of all time?
8:39 Tim in Gary Vee's book
11:50 Best LinkedIn creator or follow
17:50 Thought leadership ads on LinkedIn
21:17 30 second challenge
22:50 What people get wrong with LinkedIn ads
25:30 Most underrated LinkedIn ads format
30:38 Importance of creative in LinkedIn ads
33:10 LinkedIn organic
38:03 Tim’s pipeline mistake + Ding’s solution
40:19 Hot take about LinkedIn
43:25 Dark social + Personal brand
45:15 B2B Rizz company name
48:26 Outro

🦈 New episodes drop every other Wednesday — subscribe so you don’t miss the next one.

#B2B #LinkedIn #B2BMarketing #LinkedInAds #MarketingPodcast #BusinessPodcast #Podcast

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.

Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.

We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.

0:00 Intro
5:48 Peep’s Events & the strategy
13:14 Creating a successful B2B events
18:51 Using events to do content activation
20:04 B2B companies need mascots & brand awareness
36:41 Entrepreneurial advice
39:09 Current state of blog posts & LinkedIn
42:49 How to create work life balance as a business owner
45:49 54321 Behind the scenes
48:45 5,4,3,2,1 Challenge

#linkedin #b2bmarketing #businesspodcast

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬.

Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.

But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership.

In this episode, we dive into:
✅ The power of urgency and why getting too comfortable can stall your career
✅ Scott’s unfiltered approach to sales, networking, and LinkedIn’s evolution
✅ The story behind Surf & Sales—his annual business-meets-adventure event in Costa Rica and Portugal

If you’re in B2B sales, marketing, or leadership, this one’s a must-listen.

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?

In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.

Chapters:

0:00 - Intro 

1:49 - What is B2B influencer marketing? 

9:02 - Creating content on LinkedIn 

12:34 - LinkedIn creator economy 

15:21 - B2B influencer campaigns that are crushing 

18:28 - UGC in B2B 

22:16 - Weirdest LinkedIn follower 

23:37 - Bad example of influencer marketing 

24:56 - Starting an influencer marketing campaign 

25:54 - Fashion convo 

29:27 - Influencers at B2B events 

36:28 - Best B2B Events 

39:52 - Studying B2C space 

42:13 - What type of content are you excited about creating? 

47:12 - How Vin got into creating content 

51:23 - Outro 

To learn more about leveling up your B2B content visit us at: eventshark.io 

#Linkedin #B2B #B2BMarketing

What’s next for B2B content in 2025? 

In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.

Chapters:
00:00 Welcome to the pod!
02:07 Prediction #1 Founders go full content creator mode
08:05 Prediction #2 Video isn’t a “nice to have” anymore
13:01 Prediction #3 In-person content takes off
17:22 Prediction #4 Collaborative content takes center stage
23:35 Prediction #5 More niche content shows
27:00 Bonus Prediction 
29:57 Prediction #6 AI-generated video picks up mainstream late 2025
34:47 Prediction #7 Creative norms get smashed
38:21 Prediction #8 LinkedIn’s video feed continues to gain momentum
39:20 Prediction #9 Quality over quantity wins
43:59 Prediction #10 Live streaming finds its place in B2B
49:26 Outro

To learn more about leveling up your B2B content visit us at: eventshark.io

Hear the story how Ding Zheng & Jake Clare met and founded EventShark...

At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. 

By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible business outcomes.