In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.

Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.

We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.

0:00 Intro
5:48 Peep’s Events & the strategy
13:14 Creating a successful B2B events
18:51 Using events to do content activation
20:04 B2B companies need mascots & brand awareness
36:41 Entrepreneurial advice
39:09 Current state of blog posts & LinkedIn
42:49 How to create work life balance as a business owner
45:49 54321 Behind the scenes
48:45 5,4,3,2,1 Challenge

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