NBA Commissioner Adam Silver and Fanatics Executive Chairman Michael Rubin talk with Recode's Kurt Wagner and Jason Del Rey about the fast-moving world of official sports merchandise. Rubin says Amazon and the Chinese e-commerce giant Alibaba are good businesses, but not good for brands like NBA teams that want to profit from their own names. Silver also talks about how sports themselves will change as technology gets more sophisticated and how the NBA is working with digital platforms on streaming sports games around the world.

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