AI can now reproduce a person’s face, voice, movement, and likeness with increasing realism.
The bigger question is becoming: Who gets to control that identity, authorize its use, and potentially get paid when it has commercial value?
In Episode #684 of the New Media Show, Host Rob Greenlee talks with Anne Kavanagh, co-founder of Royall.ai, about building a new permission and licensing layer around human identity.
The conversation is not about stopping or being anti-AI. It is about establishing something that has largely been missing: proof and authorization before use.
Your Identity Becomes an Asset You Control
Royall.ai is developing what Anne describes as a biometric vault where people can register elements of their identity, including voice, face, likeness, and body motion.
Those assets can be fingerprinted and watermarked, creating the foundation for detecting use, approving or rejecting it, and potentially licensing it commercially.
That changes the discussion from simply asking whether AI can clone someone to asking whether the person actually gave permission.
A creator could potentially say:
Use my voice for this campaign, but only for six months.Allow my likeness to be used to train this model, but pay me.Do not use my identity for this purpose at all.The central principle is simple: You own you.Protection and Opportunity
The same technology designed to identify unauthorized use could also create legitimate new markets for human identity.
Anne describes a future where AI companies, studios, agencies, platforms, and brands could license verified human data rather than simply collecting material from the public internet.
Creators could choose whether their voice, face, movement, or content can be used for AI training and receive compensation when they opt in.
This becomes especially important as synthetic media becomes indistinguishable from human media. Rob also raises another possibility: as AI-generated content becomes abundant, verified or certified human-created content may itself become more valuable.
Podcast Archives Create Another Rights Problem
The discussion gets particularly relevant to podcasting. A podcast owner may control thousands of hours of archived conversations, but that does not necessarily mean the owner has the right to license every guest’s voice for AI training.
Rob explains that the New Media