Businesses today have more data, more sales channels, longer supply chains and more empowered customers. So why are they relying on the age-old technique of using historical data to predict future demand? LLamasoft’s Vikram Srinivasan joins Matt Gunn to explore how an outside-in approach to forecasting combined with advanced AI and machine learning can give enterprises a better sense of future demand and help leaders make better decisions across the supply chain.