In many cases organisations way of managing in uncertainty, complexity and change is not as effective as they would like. An increasing number of companies are realising that they need to change their way of working to find success and stay relevant in today's business. Their current way of doing things are in best case not supporting them enough to achieve their goals and in worst case counter-productive. Lots of companies also find it really challenging to adapt a way that effectively supports them in uncertainty, complexity and change. And this is where being product led creates value.