Geopolitical upheaval. Tariffs and trade wars. Inflation. Sustainability concerns. Changing buying patterns.

As the list of disruptions and demands that the industry must consider when sourcing goods keeps growing, one strategy has become a top priority: diversification. “The retailers and the brands are looking for multiple countries of origin and mitigating their risk by making sure that their productions are spread across different regions,” said Masooma Zaidi, vice president sales and merchandising at manufacturer Interloop Limited.

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