If you’ve ever done a podcast you may realize it gets thrown into a sea of thousands of other podcasts. You don’t have thousands of listeners, you don’t even get many leads.

But the reasons I podcast are many. This episode will help you identify why your podcasting and where it fits in your marketing system. You don’t have to have a podcast.

When your podcast is about a single the dimension of your business it often fails. When you find ways to use Podcasts, audio presentations, and video presentations you’re often find it is an effective way to communicate.

I gave you behind-the-scenes views about why am podcasting and help podcast are used to promote a consultative business. You can use these methods to get more copy writing assignments, more engagements, and better understand your audience.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Content clusters are all the rage in search engine optimization. They promised to organize your website with an internal linking method that boost search performance.

Nothing about constant clusters is new. As far back as the 1990s I was explaining how to organize information so they can be easily recalled. This is such strategy it’s simplifies your website for the end-user.

Let’s talk about how to organize content on your website so that attracts more leads, more organic traffic, and solves problems for visitors. A simple strategy you can start implementing right now.


More importantly you’ll be able to test topics and audiences to know which are most valuable from a sales perspective. Your website will be easier to use by its visitors, and more profitable for your business.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Use this unusual editing methodology to create more sales and profits from every word you write. Get more reader engagement, a higher level of persuasion, and write faster.

In today’s episode we cover an editorial approach that generates leads while connecting your big idea with a specific audience. Doing this makes your writing more persuasive, powerful, and it literally writes it self.

The typical advice about editing is from an English teacher. They focus on grammar, and cosmetics. While these elements are important it’s more valuable to be readable and easy to understand.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

There is no guarantee today that your audience can find you reliably. With so much distracting content your best visitors or going to lose track of who you are.

You cannot rely on search engines or social media. There’s shadow bands in other bubbles that keep good new visitors from reaching your website. What is a practical solution?

If you want increased revenue and reach it takes more than just new visitors. You need a strategy for cultivating an audience and keeping their audience coming back.

Content marketing is dead. It never was something of value because search engines can monetize visitor attention. Social media makes a fortune off of your visitors.

You can no longer rely on them to send you visitors, because they’re worth too much on their own platform. How do we increase the value of visitors on your platform? How do you increase your value to visitors so that they become customers?

This is more are answered right here in today’s podcast.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Researching on the Internet is a Time trap. There are too many distractions that take you away from finishing copy. Here’s how to approach storing insights so that you can create content that sells.

Every copy writer needs to learn how to organize information. It will help you write faster, do better research, and create more powerful sales attracting copy.

Unfortunately, there are so many tools the end of itself becomes distracting. Where do you start? Today’s podcast covers how to organize information in a useful way.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Have you ever been frustrated about how difficult the website is to use? Have you dropped out of a survey because it was too long or awkward?

When you design it is important to focus on the end-user, not your creative skills. Too many spreadsheets, forms, websites, and even content is difficult to use.

If it’s difficult to use, your reader will drop out early. The best approach is to write how they expect to receive the materials. Today’s podcast covers tips and ideas to make your materials easier to follow.

If all of the strategy you’ll reach more people, and they will take action with your words. The right words with the wrong delivery is just as bad as no words at all.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Copywriters love to rewrite content. It’s more words for hire but does it necessarily improve the conversion rate on your website.

If you wanna reach your business goals, then listen very carefully to today’s episode. It is shortsighted to simply fix content. Without a plan, a content rewrite is a waste of resources.

Every page on your website has two purposes. The first is to generate a lead and the second is to make a sale. If your content does anything then it is a distraction.

Here's what John Mueller of Google has to say about handling old low-quality content, https://www.warriorforum.com/search-engine-optimization/1438714-john-mueller-what-do-about-old-low-quality-content.html#post11672039 (My response is from user 'hittjw')

Copywriters who want more clients also join our free newsletter at https://www.adbriefing.co.uk/newsletter/

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There are some reasons why marketers don’t do prospect newsletters. Today’s episode explore is why you might not want to do a prospect newsletter.

A prospect newsletter goes out to unconverted leads or prospective customers. Whether using a dream 100 club approach, or you’re compiling lists from your marketplace.

A prospect newsletter works like a letter of introduction. It shares client successes, tips and ideas, and a little bit about who you are. A prospect newsletter is a lead generation piece.

Yet so many businesses have good reasons not to do a prospect newsletter. It harms their ability to grow, but the reasons show up all the same. What are some of the reasons you might not want to do a prospect newsletter?

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

If you want more copywriting clients fast then pay close attention. Most copywriters worry about the next great headline, opening paragraph, or Bullet points.

You can become a strategic asset for large clients who are profitable. It’s a simple approach that requires small amount of skills.

Even a beginning copywriter can help local businesses go to the next level when it comes to sales. You can help your clients earn more and redo get better returns on their marketing dollars.

Unfortunately copy writer’s focus too much on style, techniques, and gimmicks. These distract you from a very direct and focused approach to get more copywriting clients fast.

Be sure to sign up for our newsletter at http://www.adBRIEFING.co.UK/

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Short audio messages with practical solutions are great way to generate leads. That’s the podcasting model. You can use it to reach more prospects in less time.

When you create a podcast you record it once, and use it many times. This makes for an efficient lead generation tool for your small business. And most importantly it conveys ideas to the broadest audience possible.

In today’s podcast they share a three-step formula to create audio bowl or video materials easily. These materials can be published in a podcast series. And that series can generate leads for your business.

Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.