Charles “Chuck” Rinker wants people to be as addicted to their own health as some are to video games. He should know – he was the director behind EA Sports’ NCAA/Madden series. Now, as CEO and Founder of PRSONAS by nuMedia Innovations Inc, he’s bringing digital personalities to industries, such as the healthcare sector.  

Rinker discusses his career trajectory, starting out in cattle farming and then going on to Black Ops military simulation work. But his career pivoted after he and his wife battled three bouts of cancer between them. 

PRSONAS’s digital assistants can do tasks such as wayfinding, answering questions, and taking surveys, freeing up the time of healthcare workers and aiding in clinical trial recruitment. Rinker discusses how the technology was developed, with early advice from a Disney Imagineering SVP on avoiding the uncanny valley effect. Rinker outlines how they use GenAI, as well as the roles of UX and CX, and how the technology is being used now in an array of sectors, including airports, banks, and commercial markets.  

This episode is brought to you by We Got Your Mac, a new podcast from SHI, exploring the benefits and challenges of large-scale Mac adoption across the enterprise. Find We Got Your Mac wherever you get podcasts or go to wegotyourmac.com for all the episodes, plus free bonus resources and content.  

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