D’IYANU is an exciting up and coming African inspired brand based in Norristown, PA. Seeing a void in the market for a modern African inspired fashion line, her Nigerian roots inspired her to launch D’IYANU in Jan 2014. Both the brand and Addie Ajayi have been featured on the New York Times, Forbes, CBS, and Fox. She currently works with her brother and business partner, Dara Ajayi along with 15 other team members from their headquarters in Norristown, PA. Addie oversees the marketing, design, production, and financial aspects of the company and plans to expand the brand to Canada and the UK in 2023.

In this episode, Addie talks with Seun Olubodun about the college and post-college experiences that inspired the creation of D'IYANU and how she grew it from its initial roots of selling clothes in downtown Philadelphia.