Today on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Associate Director of Native Advertising Dave Hennessy to discuss the basics of how to get started with, you guessed it, native advertising. This powerful advertising channel creates a non-disruptive user experience while overcoming banner blindness. Listen in to learn:

What native advertising is

How to layer in native to fit your the buyer’s journey and KPIs

High level best practices

Types of of content & ad units needed

Ad platforms where you can place native ads

Hot tips for getting started

B2B specific strategies

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Intro/Outro Music Credit: Jazzy French via Bensound.com