3Q Digital Download

According to John Lee, Microsoft Advertising’s Learning Strategist, a “fast and furious pace is great for business.” However, a fast and furious pace inevitably means many updates that marketers need to stay on top of. That's why on this week's podcast episode, host Joe Kerschbaum and guest John Lee do a deep dive on all the latest and greatest news from Microsoft Advertising - from their recent rebrand through changes in ads and audience targeting and more! Check out the episode to hear more on:

The Microsoft Advertising/Bing Ad rebrand

What’s going on outside of search

Deep exploration of audience targeting

Updates on Microsoft ads

 

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Intro/Outro Music Credit: Jazzy French via Bensound.com

To quote our host, "good marketers are always looking for ways to expand their campaigns and reach their audiences." To that end, podcast host Joe Kerschbaum chatted with Quora Evangelist, JD Prater, about why marketing professionals should be boosting their investment on the platform! Check out the episode to hear them cover:

How Quora operates as a knowledge-sharing search and social platform

A desktop/mobile inventory breakdown and audience stats

What advertising products and audience targeting options are currently available for marketers to explore

Why JD is so excited about the new "Promoted Answer" ad type

The best way for you to easily get started on Quora (with 45 days of guided support and access to betas!)

 

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Intro/Outro Music Credit: Jazzy French via Bensound.com

June is Pride Month for the LGBTQ+ community, but 3Q's push for inclusivity and support go beyond the flip of a calendar page. In this podcast, moderator Hillary Read chats with 3Q teammates: Meredith Ausenbaugh, Sr. Account Manager; Cameron McCourt, Sr. Account Manager; Corey Atkins, Digital Marketing Specialist; and Carolanne Sinacore, Sr. Account Manager. Together, the group dives into essential topics for the LGBTQ+ community in the workplace, including:

Corporate responsibility regarding diversity and inclusion

How to be an ally

Ways to foster acceptance and trust

The latest statistics from the HRC - and perspectives on how to improve them.

This is the second podcast in our diversity series. Stay tuned for future episodes on allyship, parents in the workforce, and more.

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Intro/Outro Music Credit: Jazzy French via Bensound.com

In this week’s 3Q Digital Download host Joe Kershbaum is joined by Wijnand Meijer, Co-Founder and CEO at TrueClicks to discuss how to navigate the always-advancing MarTech landscape. This episode outlines how to identify the platform that works best for you to make management easier, increase productivity, improve efficiency, enhance analysis and drive better results.

Topics include:

How the Martech landscape has changed in the past 5-6 years

What questions to ask to find the best platform and what to keep in mind during the evaluation process

How to budget for technology

How many tools are needed for managing modern marketing efforts

How to determine which tools work best

Alternative tools for various budgets 

Wijand's Search Engine Land article mentioned in this episode is "How Much MarTech Should PPC Marketers Actually Use?"

 

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Intro/Outro Music Credit: Jazzy French via Bensound.com

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started.

Topics Include:

How and why Linkedin fits into a marketers media plan

Why lead quality is such a big differentiator for this platform

How Linkedin differs from other platforms in terms of customer acquisition

Conversion actions that work best while marketing on Linkedin

How you can lower the barrier to conversion with lead generation forms

How to find the right audience

What add units can you run on

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Intro/Outro Music Credit: Jazzy French via Bensound.com

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream.

We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can get started. We’ll cover the basics including:

What is a Facebook Messenger chatbot is

Why they are such powerful tools for small businesses

How chatbots reduce friction for use cases like lead generation, surveys, feedback, and more

How chatbots integrate with paid campaigns

What “chat blasts” are

And much more!

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Intro/Outro Music Credit: Jazzy French via Bensound.com

Today on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Associate Director of Native Advertising Dave Hennessy to discuss the basics of how to get started with, you guessed it, native advertising. This powerful advertising channel creates a non-disruptive user experience while overcoming banner blindness. Listen in to learn:

What native advertising is

How to layer in native to fit your the buyer’s journey and KPIs

High level best practices

Types of of content & ad units needed

Ad platforms where you can place native ads

Hot tips for getting started

B2B specific strategies

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Intro/Outro Music Credit: Jazzy French via Bensound.com

Fostering a culture of inclusion in the workplace is critical to employee moral. This week on the podcast, we tackle important considerations for creating a work environment that meets the needs of the unique employees that allow your company to thrive. Surprise host & 3Q VP of Marketing Hillary Read is joined by an exciting group of guests, including:

Frances Donegan-Ryan: Ads Global Communications Manager at Bing & Co-Founder of Janes of Digital

Meredith Ausenbaugh: Senior Account Manager at 3Q Digital

Dawn Butler: Account Lead at 3Q Digital

Greg Erickson: People Analyst at 3Q Digital

Together, they cover:

Why having an inclusion strategy in the workplace is still so important

How to start and maintain productive dialogue about inclusion

How to start and maintain productive dialogue about inclusion

Under-recognized ways of promoting diversity

How to be mindful of less-discussed types of diversity

The important distinction between intention & impact

Mentioned in this week's podcast is a post from our 2018 diversity and inclusion blog series entitled "5 Things Your Black Coworker Might Be Thinking and Why" by 3Qer Zenia Johnson.

To view all blogs in our diversity and inclusion series, click here.

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover:

What the customer journey is

How to define your customers’ journey

Why traditional views of the customer journey are ill-conceived

Why marketers so frequently misunderstand who their actual customers are

What “high funnel tunnel vision” means and why you should avoid it

Creating a multi-tiered approach

And much more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Everyone knows having the right call-to-action is pivotal to the success of PPC campaigns, but what advertisers may not realize is that CTA strategy is quickly evolving. This week on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Lisa Raehsler, Owner of Big Click Co, speaker, and columnist, to discuss her recent article, “5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know”. They’ll walk through what today’s updated landscape looks like and cover:

Why having the right CTA still so important

How CTA comes into play when creating ads as focus shifts from keyword to audience-based strategies

Testing plans to ensure you have the right CTA

Tracking success down funnel

CTA placement & site-link strategy

Overly common pitfalls when writing ads and how to avoid them

And much more!

Check out Lisa's article mentioned in this episode at the Search Engine Journal.

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com