3Q Digital Download

Welcome to the second episode of the 3Q Digital Download Podcast! Join our host, Joseph Kerschbaum, and our guest, Elizabeth Marsten, to get tips on taking your PPC game to the next level! This is perfect for both in-house or agency folks!

Here are Elizabeth’s key takeaways.

Google-able Content: Writing, blog, etc. Ability to explain and train.

Providing solutions: Task or issue that you resolved. Showing initiative.

Show “how,” not just “what” happened: Explain your successes. Creative a narrative around success.

New skills: Learn something that isn’t directly associated with your job. Applicable skills. CRO, Java, conversion funnel, LTV.

Have a passion or interest area: What is your super passion? Show more initiative.

Enjoy the episode, and we’ll see you again in two weeks!

Have a killer topic we should cover on the show? Let us know in the comments, or at [email protected].

Welcome to the inaugural episode of the 3Q Digital Download Podcast, your place for informative discussions about the latest trends in digital marketing. The podcast series features our charismatic host, Joseph Kerschbaum.

Episode 1 is all about social PPC! Our first guest is the esteemed Melissa Mackey, who has been doing PPC since 2006.

Be sure to note these 5 key points as discussed by Melissa Mackey:

Identify your marketing challenge

Segment your audience according to how you’ll be posting

Why sponsored updates & posts work best

Why to use Twitter Lead Gen cards

Optimize your content (what type of content performs best)

We’ll be posting episode 2 in two weeks.

Have a killer topic we should cover on the show? Let us know in the comments, or at [email protected].