3Q Digital Download

The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales & Strategy Expert at Google, about Google’s Universal App Campaigns (UACs).

Listen to the newest episode to hear their takes on:

What Universal App Campaigns are, and why you should be using them now for your mobile apps

How machine learning and marketing expertise work together in UACs

UAC ad formats and bidding options

And more (including a scoop on a new Beta)!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

The 3Q Digital Download podcast is back! Host Joe Kerschbaum chats with 3Q’s Director of CRO, Jeremy Epperson, on (you guessed it!) Conversion Rate Optimization.

For a reference, here are Jeremy’s top takeaways and action items for people who currently don’t have a CRO solution in place:

Find a testing platform (3Q uses Optimizely). This helps you gain autonomy over your testing.

Dig into KPIs and research so you can identify pain points. This helps focus your efforts in the right places.

Crank up the ROI by increasing the speed of your tests. Get them out the door quickly!

On this week’s episode of the 3Q Digital download: Joe Kerschbaum meets with the General Manager of 3Q Accelerate Sana Ansari. Sana’s team has pioneered the 3Q Accelerate Growth Engine, a process that starts with first party data and marries Facebook and SEM campaigns. Very actionable, very useful strategy awaits you, listener!

The post Pairing SEM and Social appeared first on 3Q Digital.

This week’s episode features Jason Puckett and host Joseph Kerschbaum chatting about how to optimize for Mobile SEM. Below are Jason’s key takeaways.

Have mobile-specific content.

Speak to your mobile conversion process/website in your ad copy (if you have one). Use the magic words: From Your Phone

Spend less time on the how and what; sprinkle in some of the why.

Thanks for listening!

This week’s episode features Purna Virji and host Joseph Kerschbaum talking about the importance of (and how to collect) Qualitative Data. Below are Purna’s top tips. Be sure to check out her presentation available here.

Understand what you need to understand: what do you need to learn.

Run through your conversion funnel as if you were a customer.

Talk to Sales, customer reps, or customers themselves.

Identify standouts: top purchase triggers and test.

Prioritize your testing by cost vs. opportunity size.

That’s all for now, thanks for listening!

This week’s episode features Maddie Cary and host Joseph Kerschbaum talking about SEM Tactics for Big Brands (with a little bit of a focus on Beyonce). Be sure to check out the key takeaways as well:

Be bold and try new things with PPC. RLSA!

Find a flexible bid strategy that makes sense for your account.

Determine what your value proposition is, and message it appropriately.

Look at your team and how you’re reporting. What’s the goal you’re trying to reach with the reporting?

Test out competitor scripts or QS scripts.

See you next time, and happy listening!

Our host Joe Kerschbaum and guest Justin Fried discuss conversion optimization for the entire purchase path in this week’s episode.

Here are the key takeaways from the episode:

Look at your media buying outside of silos

Messaging is key, understanding where an individual is at on their path, and serving them the right message at the right time

Leverage the power of cookie based targeting

Understand the key signals of intent

Onsite conversion optimization

This week’s episode features host Joe Kerschbaum and guest Bryant Garvin breaking down some tips for mobile marketing. Unfortunately, part of the audio of this episode was lost in a technical mishap, but there’s a ton of important info in this episode in spite of the loss.

Top Tips for PPC Ad Copy for Mobile

Create a different experience for Mobile over Desktop

Let people use their device to call you (call extensions)

Most mobile users are looking for something immediately, so tailor your efforts to embrace that.

Inbound Marketing extraordinaire Diane Pease from Cisco joins host Joe Kerschbaum in breaking down B2B marketing.

Diane’s key takeaway:

The one action someone should take to improve their B2B PPC campaigns is to know your audience, and address their concerns with your paid search messaging. 

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Join host Joe Kerschbaum and guest Brian Massey of Conversion Scientist on their quest to simplify the conversion process.

Brian Massey’s conversion optimization mistakes:

We-we-ing: abuse of “us,” “we,” “your company name.” Sell an offer to the customer, use “you.”

CTAs need to stand out. Don’t let your designer blend it into the corporate color scheme!

Conversion optimization best practices to rethink (they may not be as effective as you think):

Be ready for ugly to win. Worry about generating sales instead of the site being pretty.

 

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!