3Q Digital Download

We're just a few short weeks away from the release of ITP (Intelligent Tracking Prevention) 2.0, an iOS update that promises to wreak havoc on the tracking of Safari users across iPhone, iPad, and Mac devices. In this must-listen to podcast, host Joe Kerschbaum is joined by Feliks Malts, 3Q VP of Decision Sciences, and Jack Pace, 3Q Sr. Manager of Data Technology to discuss how marketers can put fixes in place to reduce the impact of ITP 2.0 on their high value campaigns. We'll cover everything you need to know, including:

What ITP 2.0 is and how it differs from ITP 1.0

What the scope of the impact will be

When changes go into effect

How to mitigate the impacts on Google Adwords, Bing, and Facebook

And much more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

We're excited to bring you another episode of 3Q's Digital Download Podcast! This week, host Joe Kerschbaum sits down with Carrie Albright, distinguished speaker and Associate Director of Services at Hanapin Marketing, to walk through how you can fully utilize your email list to more effectively segment and target qualified audiences. We'll cover:

How to grow your email list by asking for information at the optimal moment

What channels are best suited for remarketing strategy & the advantages of each

Tips for layering target audiences over digital campaigns

How to utilize look-a-like (LaL) audiences most effectively

What to consider when setting up exclusions from lists

And much more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum in joined by the 3Q Decision Sciences Team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including:

Key questions MTA can answer for your organization

Top benefits of investing in MTA

How to know if your company is a good fit

What you need to be successful

And more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You'll find out:

How to tie touch points back to campaigns and revenue back to specific marketing efforts

The mission critical steps for full pipeline measurement

Tips to to determine accurate ROI by channel

Data your CMO needs and how to present it

Tips and tools for integrating a CRM

And actionable takeaways that can be used immediately!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn:

Why you should care about marketplaces

Marketplaces you should consider outside of Amazon

Promotions you should be running

Factors that impact ranking on major platforms like Amazon and Google

Organic search tactics you'll want to implement

How to build a pricing strategy and minimize pricing issues

Tactics you can implement today to strengthen your marketplace presence

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You'll learn the following:

Why you should make personalization a cornerstone of your strategy.

What goes into a one-to-one personalization.

What you should know about your customers prior to engaging them.

How machine learning helps you scale personalization.

Existing roadblocks vs. perceived roadblocks when getting started.

And so much more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Spring has sprung and so has episode 26 of the 3Q Digital Download podcast! In this episode, host Joe Kerschbaum talks with Matt Van Wagner, President of Find Me Faster, about how to discover reliable competitive insights.

Listen to the newest episode to hear their takes on:

Understanding what is important to your competitors

Creating a process for competitive intelligence gathering

A tool by tool breakdown for competitive prediction

Predicting what competitors will do next

And more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Today, on episode 25 of the 3Q Digital Download, host Joe Kerschbaum chats with 3Q Growth Engineer Caitlin Halpert about how to optimize your ad testing.

Why is proper ad testing so difficult to pull off?

How can you test ad serving settings?

If you’re making a “data-based” decision… do you really have the data to back that up?

What do you do when you get results that are not definitive?

And more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Episode 24 of the 3Q Digital Download podcast has arrived! In this episode, host Joe Kerschbaum chats with Aaron Bart, Vice President of Creative Services at 3Q Digital, about performance creative and creative tests.

Listen to the newest episode to hear their takes on:

What we mean by “performance creative”

Building empathy into creative designs

Coming up with testing objectives and using data to close the loop

The future of video in creative

And more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Episode 23 of the 3Q Digital Download podcast is here! In this episode, host Joe Kerschbaum chats with Purna Virji, Senior Manager of Global Engagement at Microsoft, about audience segmentation strategies on Bing.

Listen to the newest episode to hear their takes on:

Making sure your ads aren’t just noise or annoyances

How to find an prioritize potential audience segments

How do you make sure you’re not over-segmenting?

What Bing features you’re not using, but you should be

And more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com