Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn:

Why you should care about marketplaces

Marketplaces you should consider outside of Amazon

Promotions you should be running

Factors that impact ranking on major platforms like Amazon and Google

Organic search tactics you'll want to implement

How to build a pricing strategy and minimize pricing issues

Tactics you can implement today to strengthen your marketplace presence

 

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Intro/Outro Music Credit: Jazzy French via Bensound.com