Welcome to the inaugural episode of the 3Q Digital Download Podcast, your place for informative discussions about the latest trends in digital marketing. The podcast series features our charismatic host, Joseph Kerschbaum.

Episode 1 is all about social PPC! Our first guest is the esteemed Melissa Mackey, who has been doing PPC since 2006.

Be sure to note these 5 key points as discussed by Melissa Mackey:

Identify your marketing challenge

Segment your audience according to how you’ll be posting

Why sponsored updates & posts work best

Why to use Twitter Lead Gen cards

Optimize your content (what type of content performs best)

We’ll be posting episode 2 in two weeks.

Have a killer topic we should cover on the show? Let us know in the comments, or at [email protected].